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GoalBusters Consulting
GoalBusters Consulting

Tools for cultivating donor relationships

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Effective Donor Cultivation Presented for Charity Channel University August 10, 2010 Alice L. Ferris, MBA, ACFRE GoalBusters Consulting, LLC www.goalbusters.net
Goals for today ,[object Object],[object Object],[object Object]
Why is Cultivation Important? Donor Focused Philanthropy “ Love of Fellow Man”
The Development Cycle No way Stewardship Cultivation Yes Ask No--maybe No interest Interest Initial Contact Pool of Prospects Qualified Prospects
Donor Motivations ,[object Object],[object Object],[object Object]
Principle Motivated Donor ,[object Object],[object Object],[object Object],[object Object],[object Object]
Status Motivated Donor ,[object Object],[object Object],[object Object],[object Object]
Action/Emotion Motivated Donor ,[object Object],[object Object],[object Object],[object Object]
Types of Cultivation Activities ,[object Object],[object Object],[object Object]
Social Cultivation ,[object Object],[object Object],[object Object],[object Object]
Indirect Cultivation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Direct Cultivation ,[object Object],[object Object],[object Object],[object Object],[object Object]
Goals in Selecting Activities ,[object Object],[object Object],[object Object],[object Object]
Goals in Selecting Activities ,[object Object],[object Object]
Managing the Cultivation Process The Cultivation Plan
Donor Cultivation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Donor Cultivation Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Donor Cultivation Plan ,[object Object],[object Object],[object Object]
How other players can support cultivation activities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Making Cultivation Active ,[object Object],[object Object],[object Object],[object Object]
Questions
GoalBusters Consulting LLC Alice L. Ferris, MBA, ACFRE [email_address] www.goalbusters.net Twitter: @goalbusters or @aliceferris Facebook: facebook.com/goalbusters Blog: blog.goalbusters.com

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Effective Donor Cultivation, presented for CharityChannel.com

  • 1. Effective Donor Cultivation Presented for Charity Channel University August 10, 2010 Alice L. Ferris, MBA, ACFRE GoalBusters Consulting, LLC www.goalbusters.net
  • 2.
  • 3. Why is Cultivation Important? Donor Focused Philanthropy “ Love of Fellow Man”
  • 4. The Development Cycle No way Stewardship Cultivation Yes Ask No--maybe No interest Interest Initial Contact Pool of Prospects Qualified Prospects
  • 5.
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  • 11.
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  • 15. Managing the Cultivation Process The Cultivation Plan
  • 16.
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  • 22. GoalBusters Consulting LLC Alice L. Ferris, MBA, ACFRE [email_address] www.goalbusters.net Twitter: @goalbusters or @aliceferris Facebook: facebook.com/goalbusters Blog: blog.goalbusters.com

Editor's Notes

  1. (AF) Successful development? Just like dating.