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WHITE PAPER




Upgrade Strategies
For Mass Market Mobile Broadband
Key Findings

  	      •	 The	“perfect	storm”	of	widespread	3.5G	deployment,	flat	rate	data	tariffs,	and	availability	of	mobiles		
                                                                                                                   	
  	      	 with	internet	friendly	features	will	result	in	a	virtual	explosion	of	wireless	broadband	demand	leading		
                                                                                                                   	
  	      	 to	spectrum	exhaustion,	perhaps	by	2010.	

  	      •	 The	technology	advances	incorporated	in	LTE	lead	to	increased	network	capacity	and	economic		          	
  	      	 competitive	advantage.			

  	      •	 The	economic	advantages	of	high	capacity	LTE	will	be	instrumental	in	delivering	affordable,	wireless			
  	      	 broadband	to	the	mass	market,	and	is	determined	by	the	mass	market	total	average	capacity	by		         	
  	      	 minimizing	the	need	for	additional	cell	sites	and	fewer	radios	per	cell	site.		

  	      •	 With	LTE	nearing	commercial	deployment	in	2010,	the	window	of	opportunity	for	a	legacy	technology		
  	      	 upgrade	is	somewhat	limited.	

  	      •	 An	operator	choosing	an	early	deployment	of	LTE	can	exercise	a	considerable	competitive	advantage		
  	      	 with	the	economic	benefits	of	LTE	rather	than	investing	in	interim	upgrades.	



  Introduction
  In	2006,	many	cellular	operators	began	3.5G	network	deployments	(HSPA	&	EV-DO)	and	subsequently	
  introduced	very	popular	flat	rate	data	tariffs.		These	operators	now	enjoy	a	growing	subscriber	data	services	
  penetration	and	the	resulting	growth	in	data	traffic.	In	addition	most	of	the	devices	available	today	feature	
  the	ability	to	play	rich	media	content,	access	email	and	a	number	of	mobile	friendly	sites	such	as	Google,	
  Yahoo,	New	York	Times,	etc.	Application	vendors	are	creating	content,	portals	and	new	web	browsing	
  adapted	to	the	mobile	phone	market.	

  These	market	forces	combine	to	create	an	explosion	of	data	demand	on	their	networks,	with	many	
  operators	reporting	triple	digit	year-on-year	growth	in	network	data	traffic

  The	deployment	of	3.5G	HSPA	networks	were	critical	for	the	adoption	of	mobile	broadband	but	faced	with	
  the	mobile	broadband	market	success,	operators	must	now	consider	the	upgrade	paths	to	support	the	
  continued	growth	with	well	performing	network	that	provides	sufficient	capacity	to	offer	subscriber	a	great	
  mobile	broadband	user	experience	whatever	the	conditions.		

  The	necessary	upgrades	to	3.5G	networks	often	require	increasing	the	backhaul	capacity	between	the	Radio	
  Network	Controller	and	Cell	sites,	UTRAN	software	and	hardware	upgrades	to	support	higher	speed	HSPA,	
  deploying	a	second	and	third	carrier,	additional	NCs,	and	additional	Packet	Data	Core	capacity.	Eventually,	
  costly	cell	splitting	will	be	needed	in	markets	where	the	available	spectrum	is	exhausted.			

  The	growth	in	data	traffic	continues	to	increase	at	unprecedented	rates	(triple	digit	percentage	increase	has	
  been	observed	in	many	instances)1	,	and	many	operators	are	already	considering	their	options	for	near	and	
  long	term	growth.	This	paper	studies	various	aspects	of	choosing	an	evolution	path,	with	the	particular	focus	
  on	HSPA+	and	LTE	as	the	most	common	choices	facing	3GPP	operators.


  Wireless	Data	Boom	–	the	Perfect	Storm		
  In	the	next	five	years	wireless	data	service	(HSPA)	penetration	in	some	markets	will	increase	to	nearly	
  85%,	leading	to	massive	increase	in	packet	data	traffic	in	the	2.1	GHz	UMTS	band.	As	shown	in	Figure	1,	
  subscriber	acceptance	of	high	speed	data	capability	will	move	well	into	the	mainstream.		This	uptake	will	be	
  enabled	with	feature-rich	phones	and	smart-phones	that	will	achieve	mainstream	mass-market	acceptance.		



   1
       Informa,	2008,	3G	Wireless	Broadband,	“The	Future	is	flat	for	network	architecture…”


2	 	WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
750

                                          10x Penetration
 Subs (million)




                                                                       3.5G
                  500      UMTS                                        4G

                           GPRS EDGE

                  250
                           GSM


                    -
                        2007      2008   2009       2010         2011         2012

Figure	1.		European	subscriber	migration	to	wireless	broadband.		Source:	Informa

Competitive	pressures	will	lead	to	widespread	use	of	simplified	and	flat	rate	tariffs,	further	encouraging	
consumer	utilization.		In	many	developed	markets,			feature-rich	media	handsets	now	represent	over	50%	
of	new	handset	sales.		As	shown	in	Figure	2,	the	worldwide	Average	Selling	Price	for	feature-rich	media	
phones	will	soon	cross	under	the	widely	accepted	mass	market	threshold	of	$150,	with	smart	phones	
following	closely.			As	new	entrants	into	the	ultra-premium	handset	market	inevitably	begin	to	migrate	
toward	the	mainstream,	increasing	pressure	will	move	today’s	high	end	smart	phones	into	the	mainstream	
as	well.	




Figure	2.		Mass	market	adoption	of	feature	rich	and	smart	phones.


As	these	market	forces	(tariffs,	phones,	and	networks)	converge	for	mobile	broadband,	operators	will	
increasingly	experience	congestion	on	broadband	networks,	with	early	adoption	technologies	such	as	HSPA	
(or	EV-DO	Rev.	A)	are	faced	with	ever	increasing	demands.		Operators	with	5	or	10	MHz	of	HSPA	spectrum	
may	experience	this	as	early	as	2009	-	2010,	depending	on	the	size	of	their	subscriber	base	and	how	the	
rapidly	subscriber	base	and	traffic	grows.			




3	 	WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
3GPP	LTE	Technology	Advances
The	3GPP	Release	8,	layer	1	specification	was	finalized	in	January	2008,	while	the	upper	layers’	
specifications	are	anticipated	to	be	completed	later	in	2008.			The	high	performance	LTE	air	interface	
extends	the	technological	innovation	for	the	3GPP	operator	with	the	most	advanced	features	built-in	from	
the	start,	rather	than	added	on	to	an	existing	radio	technology.		This	avoids	the	performance	dilution	that	
results	from	legacy	mobiles	unable	to	accommodate	the	new	performance	features.		

Some	of	the	distinguishing	characteristics	of	LTE	include	

	   •	   Orthogonal	Frequency	Division	Multiple	Access	:	Spectral	Efficiency	and	improved	coverage
	   •	   Advanced	Antenna	Technology	:	MIMO	and	Beam	Forming
	   •	   Higher	Order	Modulation	:	up	to	64-QAM	for	higher	data	rates	
	   •	   Scalable	Bandwidth	:	1.4	MHz	–	20	MHz,	scale	for	growth	and	incremental	migration	of	existing		
	   	    spectrum	use	to	LTE
	   •	   Frequency	Selective	Scheduling	:	increases	efficiency	
	   •	   All	IP	to	the	mobile	:	uncompromised	by	legacy	support		
	   •	   Semi-Flat	architecture	:	simplifies	network	and	allows	for	easier,	most	cost	effective	scaling
	   •	   Lower	overhead	burden	:	increases	effective	efficiency	
	   •	   Quality	of	Service	:	built	in	from	the	start
	   •	   Low	Latency	:	Improve	user	satisfaction	and	enables	latency	sensitive	applications	to	function	better		
	   	    (e.g.	gaming)
	   •	   Multimedia	Broadcast	Multicast	Service	(MBMS)	:	designed	for	dramatically	improved	and	efficient		
	   	    video	distribution	with	a	Single	Frequency	Network

Peak	data	rate	performance	comparison
The	performance	enhancing	features	of	64-QAM,	MIMO,	and	broadband	spectrum	deliver	exceedingly	
high	peak	data	rates.	In	any	cellular	network,	actually	achieving	the	peak	data	rate	requires	a	particularly	
beneficial	signal	environment	to	deliver	on	their	perspective	performance	gains.		Typically,	a	small	
percentage	of	subscribers	are	in	locations	suitable	for	the	peak	rates,	while	the	remainder	can	achieve	
receive	something	less.				

A	typical	measure	of	the	cellular	environment	is	a	Signal	to	Noise	Ratio	called	C/I.		2x2-MIMO	and	64-QAM	
typically	require	an	environment	which	exhibits	a	10	dB	C/I	ratio	in	order	to	deliver	best	results.				A	more	
important	measurement	for	the	remaining	95%	of	subscribers	is	the	average	sector	throughput	for	a	typical	
cell	site.		

Figure	3	depicts	actual	measurement	of	C/I	in	4	major	urban	and	suburban	markets,	with	populations	
ranging	from	1.5	to	10.5	million.		Here	we	observe	only	a	few	percent	of	mobiles	report	such	“C/I”	sufficient	
for	either	64-QAM	or	2x2	MIMO.		

As	a	result,	the	high	performance	features	of	HSPA+	will	benefit	only	few	subscribers	(typically	2-5%	per	
cell)	hence	provide	little	cell	capacity	improvement.




4	 	WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
Figure	3.		2x2	MIMO	and	64-QAM	limited	by	environmental	conditions..




 UMTS Release                        Antenna Technology                Bandwidth

                                     Type           Qty                5 MHz   10 MHz   20 MHz
 R6	HSPA                             SIMO           1x1,	1x2           14.4    --       --
 R7	HSPA+                            MIMO           2x2                28.8    --       --
 R7	HSPA+	64-QAM                     SIMO           1x1,	1x2           21.6    --       --
 R8	LTE                              MIMO           2x2                43      86       173(1)
 R8	LTE                              MIMO           4x4                82      163      326(1)

Table	1.		DL	Peak	Data	Rates,	Mbps			(1)	3GPP	TR	25.912	V7.2.0



For	the	best	MIMO	performance,	a	rich	multi-path	signal	environment	is	required,	and	varies	widely	with	location.		
A	typical	location	would	be	when	the	mobile	device	has	a	direct	line	of	sight	path	to	the	transmitter	and	a	nearby	
reflecting	building.		When	conditions	suitable	for	MIMO	exist,	then	two	non-correlating	data	streams	can	be	
effectively	delivered	to	the	mobile,	with	data	rates	approximately	doubling.		

The	economic	value	of	these	sustaining	innovations	is	determined	by	the	effect	on	total	average	capacity	for	an	
entire	mass	market,	and	not	just	the	benefits	delivered	to	the	fortunate	few.		The	average	sector	throughput	is	
the	metric	to	assess	economic	potential	and	the	one	that	operators	should	be	concerned	about	as	it	has	a	direct	
impact	on	their	network	CAPEX	and	OPEX.		




5	 	WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
Cell	Shrinkage

Unlike	shared	carrier	technologies	(like	CDMA	and	WCDMA),	LTE	is	effectively	immune	to	cell	shrinkage	or	
“breathing”	as	normally	observed	as	traffic	increases	spread	spectrum	technologies.		This	can	lead	to	larger	
footprint	and	fewer	cell	sites,	as	well	as	increase	the	likelihood	of	existing	cell	site	reuse.	

The	Importance	of	Down	Link	Sector	Throughput

The	total	sector	throughput	is	simply	the	total	number	of	bits	delivered	to	all	users	in	a	sector.			The	somewhat	
clover-shape	of	a	cell	site	coverage	has	relatively	few	subscribers	close	to	cell	tower	that	can	get	the	highest	
data	rates,	while	most	subscribers	are	dispersed	further	from	the	tower	and	achieve	lower	data	rates.			

Although	the	advanced	technologies	of	64-QAM	and	2x2	MIMO	with	LTE	are	not	yet	deployed,	we	can	
gain	much	insight	by	examining	the	simulation	of	typical	conditions.			Using	a	typical	reference	scenario2	,	
LTE	is	expected	to	deliver	nearly	twice	the	sector	throughput	that	operators	currently	expect.				As	wireless	
broadband	reaches	the	mass	market,	the	LTE	solution	will	require	significantly	less	radio	resource	than	
legacy	technologies	to	meet	the	demand.		Expensive	cell	splitting	more	likely	to	be	avoided	and	thus	giving	a	
sustainable	competitive	advantage	to	an	LTE	operator.		




Figure	4.		DL	Average	Sector	Throughput2,	Mbps.		Source:	Motorola	



LTE	Improvements	to	Downlink	Throughput	and	Capacity	
While	also	utilizing	MIMO	and	64QAM,	LTE	brings	a	number	of	improvements	that	have	a	direct	impact	on	the	

user	experience	of	all	users	in	a	cell:

	     •	   Better	multi-path	signal	handling	capability	than	CDMA	technologies.		
	     •	   No	intra-cell	interference,	as	each	sub-carrier	is	uniquely	assigned.
	     •	   Interference	cancellation	is	better	for	reduced	inter-cell	interference.
	     •	   Mitigates	the	cell	shrinkage	vs.	loading	phenomena	of	CDMA	technologies.
	     •	   More	efficient	Multicast,	Broadcast.
	     •	   Lower	control	overhead	than	CDMA.
	     •	   Frequency	Selective	scheduling	for	additional	flexibility	and	efficiency.



 Performance	results	based	on	2GHz,	full	buffer	data,	1.732km	intersite	distance,	3km/hr,	MMSE	receivers,	
2		

2x2	MIMO	(HSPA	1x2),	and	20	dB	penetration	loss


6	 	WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
The	Importance	of	Uplink	Performance
3.5G	and	4G	cellular	networks	are	frequently	uplink	limited,	either	by	the	maximum	range	of	a	handset	for	
coverage	limited	cells	or	by	the	uplink	radio	interface	in	capacity	limited	cells.		These	are	just	two	factors	that	
determine	the	effective	cell	size,	number	of	carriers,	and	number	of	cell	sites	deployed.		

As	network	loading	increases,	that	is	number	of	subscribers	in	the	cell,	the	shared	carrier	of	spread	
spectrum	CDMA	technologies	will	undergo	cell	shrinkage	(or	breathing)	from	which	LTE	is	largely	immune.	
The	cause	of	the	shrinkage	is	simply	more	subscribers	on	the	same	carrier	introduces	more	RF	noise	in	the	
cell,	reducing	Signal-to-Noise	ratio.		This	means	a	stronger	signal	is	required	to	get	the	same	data	rate	as	
when	fewer	subscribers	are	active.		Since	this	is	usually	accomplished	by	a	shorter	range	from	the	tower,	
the	cell	effectively	shrinks.		

With	LTE,	each	subscriber	has	unique	use	of	the	assigned	individual	tones	during	a	time	slot.		There	is	no	
cell	shrinkage	phenomenon	because	of	shared	carriers	as	with	spread	spectrum	CDMA	technologies.	

Also,	LTE	will	launch	with	sophisticated	uplink	interference	cancellation	methods	built	into	the	air	interface,	
further	increasing	the	uplink	spectral	efficiency	and	capacity	by	reducing	the	apparent	noise	levels.		

As	subscribers	and	operators	become	more	sophisticated	in	the	use	of	wireless	broadband,	usage	patterns	
change	accordingly.		In	historical	voice	dominated	networks,	a	roughly	balanced	uplink	and	downlink	were	
desirable.		

With	the	rise	of	peer-to-peer	communication,	social	networking,	and	user	generated	content,	the	uplink	and	
downlink	traffic	profiles	become	more	balanced,	and	this	is	readily	supported	with	the	3.5G	technologies.		
The	uplink	performance	will	increase	in	importance	as	these	social	networking	activity	moves	to	the	mobile	
realm.		Recent	handset	introductions	make	shooting,	editing	and	sharing	videos	directly	from	your	mobile	
easier	than	ever	before	3.	



Economic	Competitive	Advantage
Total	Cost	of	Ownership
As	wireless	broadband	reaches	the	mass	market,	the	impact	of	average	throughput	or	capacity	becomes	
apparent.		As	subscriber	penetration	and	usage	transitions	from	early	adopter	stage	to	mass	market	
penetration,	the	additional	capacity	delivered	by	LTE	will	yield	significant	competitive	advantage.		The	early	
adopter	stage	is	characterized	as	a	predominantly	laptop,	data	card	and	USB	dongle	subscriber.		The	data	
demands	may	be	high,	but	the	subscriber	penetration	in	the	low	single	digits.		Mass	market	inevitably	
means	handset	oriented,	with	subscriber	penetration	by	wireless	broadband	approaching	85%	,	early	in	the	
next	decade	4.		

When	the	average	data	traffic	for	mass	market	subscribers	is	low,	a	much	of	the	network	remains	coverage	
limited,	that	is	cell	sites	are	not	operating	near	the	capacity	of	the	radio	interface.		As	traffic	builds,	then	a	
significant	portion	of	the	network	becomes	capacity	limited,	with	additional	radio	carriers	deployed	to	handle	
the	traffic	load.		After	spectrum	limits	are	reached,	additional	cell	sites	are	deployed.	

The	inflection	point	from	coverage	limited	to	capacity	limited	will	of	course	vary	by	market,	spectrum,	radio	
technology,	tariff	plans,	etc.		Legacy	CDMA	based	technologies	may	exhibit	this	inflection	at	1	–	2	GBytes	
/	month	for	an	average	subscriber,	while	4G	OFDM	technologies	may	exhibit	some	signs	with	at	4	GBytes	
/	month.		A	significant	economic	advantage	delivered	by	LTE	capacity	is	the	ability	to	meet	the	growing	
wireless	broadband	demand.				




3
    	Motorola	Z10,	http://www.motorola.com/mediacenter/news	
4		
     Informa,	Future	Mobile	Broadband,	2nd	Edition


7	 	WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
Figure	5.		Total	Cost	of	Ownership	Inflection		Source	:	Motorola

Window	of	Opportunity
The	pending	launch	of	LTE	will	cause	operators	to	consider	their	CapEx	spend	cycle,	and	how	that	can	
determine	their	position	when	a	competitor	deploys	LTE.		The	window	of	opportunity	to	capitalize	on	interim	
upgrades	may	be	limited	by	availability	and	subscriber	mix	of	suitable	devices	in	the	near	term,	and	the	
inevitable	launch	of	LTE	in	the	longer	term.




Upgrade	cost
Operators	with	significant	legacy	equipment	may	discover	a	significant	Capital	Expenditure	is	needed	for	an	
interim	upgrade.	This	may	be	due	to	legacy	hardware	unable	to	handle	the	MIMO	or	64-QAM	high	speed	
data	rate	features.	New	ancillaries	(possibly	additional	duplexers	and	cabling	for	MIMO,	for	example)	may	
also	complicate	the	value	proposition,	especially	if	a	competitor	adopts	LTE	sooner	rather	than	later.			

There	are	also	core	network	upgrade	implications	to	consider.		Most	core	networks	will	continue	to	require	
upgrade	to	handle	the	capacity	with	advancing	3.5G	and	4G	traffic	demands.		The	Evolved	Packet	Core	
network	is	much	more	efficient	and	scalable	to	deploy	than	the	2G/3G	derived	GPRS	core	elements	(RNCs,	
SGSNs,	GGSNs,	etc.).	This	is	because	the	EPC	is	optimized	around	broadband	data	network	technologies	
(vs.	ATM,	etc.).		The	increase	in	backhaul	requirements	are	compounded	once	spectrum	is	exhausted	and	
operators	resort	to	cell-splitting.




8	 	WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
The	LTE	upgrade	CapEx	cycle	appears	to	have	complexities	and	considerations	comparable	to	most	
network	technology	upgrades,	but	it	provides	much	better		forward	looking	prospects	as	we	move	into	the	
mass	market	wireless	broadband	era.		

Spectrum	for	LTE
Licensed	Spectrum	acquisition	presents	a	serious	barrier	to	entry	for	many	potential	competitors,	hence	
the	fierce	competition	for	available	allocations.		Currently,	many	3GPP	operators	world	wide	have	5	MHz	to	
15	MHz	allocations	of	Full	Duplex	spectrum	in	the	2.1	GHz	band.		The	rising	demand	for	wireless	broadband	
may	very	well	fill	this	spectrum	just	as	LTE	becomes	available.		A	spectrum	crunch	in	2009	–	2011	will	
increase	the	urgency	for	LTE	in	new	spectrum	(2.5	–	2.6	GHz,	AWS,	700	MHz)	or	of	LTE	refarming	existing	
GSM/CDMA	spectrums,	further	extending	wireless	broadband	into	the	mass	market.		As	shown	in	Figure	
5,	operators	with	a	relatively	rapid	migration	of	subscribers	from	GSM	to	HSPA	may	be	the	first	to	exhaust	
their	2.1	GHz	capacity




Figure	7.		Operators	with	rapid	HSPA	penetration	and	limited	spectrum	are	early	candidates	for	LTE.	

Figure	5.		Operators	in	the	upper	left	with	the	most	subscribers,	least	spectrum,	and	rapid	upgrade	from	
GSM	will	be	highly	motivated	for	LTE	sooner	rather	than	later

Eventually,	GSM	will	be	replaced	by	more	capable	3GPP	technologies,	and	LTE	presents	a	unique	
opportunity	for	in-band	migration	made	possible	by	the	scalable	bandwidth	of	LTE.	If	as	little	as	1.4	MHz	
of	GSM	can	be	refarmed,	a	baseline	LTE	system	can	be	deployed.		Multimode	GSM/LTE	mobiles	can	then	
facilitate	the	migration	of	voice	traffic	to	the	all-IP	LTE	with	each	incremental	transition	providing	an	increase	
in	both	capacity	and	performance.		Initial	mobile	devices	will	likely	be	multi-mode,	multi-band	data	cards	
and	USB	devices	subject	to	operator	demand.		Based	on	mobile	chipset	availability,	Data	devices	should	
be	available	in	2010.		Multi-band,	Multi-mode	mobiles	supporting	LTE	are	also	subject	to	operator	demand.		
Migrating	voice	services	from	2G	to	LTE	is	dependent	on	VoIP	/	IMS	uptake	by	operators.	

Other	spectrum	suitable	for	LTE	includes	the	world	wide	roaming	possibility	afforded	by	700	MHz	spectrum	
in	the	U.S.	and	later	in	Europe,	plus	the	refarmed	900MHz	/	1800MHz	spectrum	in	Europe.				




9	 	WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
Upgrade	Strategy	and	Benefits	of	Early	LTE	Deployment
LTE	Business	modeling
The	choices	an	operator	makes	in	managing	the	evolution	to	mass	market	wireless	broadband	will	have	a	
profound	impact	on	their	future	prospects,	especially	given	the	highly	competitive	nature	of	wireless.	As	an	
example,	we	suggest	a	model	based	on	London	demographics	for	an	operator	with	approximately	2	Million	
subscribers,	with	most	at	a	2G	or	2.5G	genre	of	application	sophistication,	that	is,	namely	voice.		Over	a	
period	of	a	few	years,	the	wireless	broadband	penetration	will	rise	to	85%.		For	modeling	purposes,	consider	
the	average	subscriber	data	demands	along	3	scenarios:	reaching	either	1Gbyte,	3	GByte,	and	5	GByte	per	
month	in	2011,	10%	of	that	traffic	happening	in	any	busy	hour.		Fifteen	MHz	of	2.1	GHz	spectrum	is	allocated.		




Figure	8.		Example	operator	model	with	demographics	and	broadband	data	growth.	


Consider	four	possible	strategies	for	the	evolution	of	this	network.	

	   1.	   Stay	with	full	speed	HSPA	and	deploy	3	carriers,	adding	cell	sites	as	needed
	   2.	   Deploy	HSPA	and	mobiles	with	Receive	Diversity	
	   3.	   Deploy	HSPA	followed	with	upgrade	to	HSPA+	(mobiles	in	2010).
	   4.	   5	MHz	of	HSPA	(Rx.Div)	+	10	MHz	LTE	for	in-band	migration.		

The	results	have	significant	implications,	and	summarized	in	a	four	chart	illustration	showing	cell	site	
proliferation.	The	vertical	scale	indicates	the	number	of	cells	sites	required	over	time	as	subscriber	penetration	
increases	and	data	traffic	per	user	also	increases.	The	initial	conditions	are	a	single	carrier	already	deployed	at	
2.1	GHz	providing	basic	coverage	across	the	market.		

The	first	case	illustrates	a	simple	deployment	of	up	to	15	MHz	spectrum.		3.5G	technologies	alone	are	unable	
to	support	average	user	traffic	of	3	or	more	GByte	per	month.			

The	second	case	shows	a	definite	reduction	in	cell	site	proliferation	with	the	widespread	deployment	of	
mobiles	with	receive	diversity.		The	introduction	of	mobiles	with	receive	diversity	early	in	the	broadband	ramp-
up	increases	the	average	sector	throughput	to	3.4	Mbps.		Deferring	the	introduction	of	mobiles	with	receive	
diversity	would	reduce	network	capacity,	as	legacy	mobiles	still	require	service.			The	improvement	to	capacity	
reduces	cell	site	proliferation	of	capacity	limited	cell	sites,	and	assumes	that	receive	diversity	handsets	(in	
addition	to	data	cards)	are	deployed	early	in	the	subscriber	uptake	of	3.5G.		




10		WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
The	third	case	illustrates	the	effect	of	filling	the	subscriber	base	during	the	growth	phase	with	legacy	
mobiles.		While	HSPA+	mobiles	are	introduced	in	2010,	the	legacy	devices	dilute	overall	network	
performance	and	results	in	the	unwanted	proliferation	of	cell	sites.	The	presence	of	the	low	data	rate	legacy	
mobiles	diluting	network	capacity	results	in	the	odd	curve.		The	full	benefits	of	HSPA+	are	realized	as	those	
devices	are	replaced	with	newer	mobiles.			

The	final	case	represents	an	in-band	migration	strategy	that	minimizes	investment	in	the	legacy	technology,	
with	the	forward	looking	investment	focused	on	LTE.		LTE	is	then	introduced	in	10	MHz	of	spectrum,	and	
working	in	tandem	with	the	3.5G	assets,	meets	the	traffic	demand	while	minimizing	cell	sites	proliferation.			




Figure	9.		Cell	Sites	vs	time	for	4	network	evolution	scenarios.	

With	the	cost	of	site	(both	OPEX/CAPEX)	in	large	urban	area	being	sometimes	as	high	as	10x	the	cost	of	
the	equipment	deployed,	one	can	easily	imagine,	even	on	the	most	pessimistic	data	growth	scenario,	how	
the	cost	of	cell	splitting	will	impact	operators	on	3.5G	technology	compared	to	operators	that	would	have	
upgraded	to	4G	LTE.		Modeling	the	market	forecasts	of	data	uptake	suggests	that	in	many	markets	the	2.1	
GHz	spectrum	may	be	exhausted	just	as	LTE	arrives	in	2010	5	.		The	deployment	of	LTE	in	newly	acquired	
spectrum	will	largely	eliminate	the	cell	site	proliferation	shown	above.		

Motorola	recommendations
The	convergence	of	compelling	mobiles	suitable	for	wireless	broadband	and	internet	access,	widespread	
acceptance	of	competitive	tariffs,	and	the	inevitable	consumer	demand	for	mobile	broadband	sets	the	stage	
for	unprecedented	uptake	in	wireless	data	traffic,	and	the	expected	spectrum	capacity	crunch	
in	2009	–	2011.		

Operators	can	best	position	themselves	by	

	      1.	   Maximizing	the	capacity	of	their	3.5G	assets	by	upgrading	to	full	speed	infrastructure	and	mobiles,		 	
	      	     `utilize	available	2.1	GHz	spectrum,	and	deploy	mobiles	with	Receive	Diversity	early	in	the	3.5G		    	
	      	     uptake	phase.	This	will	reap	most	of	the	capacity	improvements	and	minimize	capital		         	       	
	      	     expenditure	during	the	mass	market	development.	




5	
     Informa	WCIS,	Motorola	modeling,	and	private	discussions	with	operators




11	 	WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
2.	 Operators	that	exhaust	their	2.1GHz	spectrum	should	consider	supporting	their	mass	market		                   	
	   	 wireless	broadband	demand	with	early	adoption	of	LTE	in	the	2.6	GHz	UMTS	expansions	
	   	 band	and	other	bands	(700	MHz	or	AWS	bands).		

	   3.	 Operators	with	large	2.1	GHz	spectrum	assets	could	consider	in	band	deployment	of	LTE.	


Competitive	advantage	favors	an	early	move	to	LTE
While	some	operators	may	not	consider	LTE	until	after	2012,	a	significant	competitive	advantage	can	
accrue	to	the	operator	that	pursues	an	early	migration	to	LTE.		In	addition	to	high	broadband	data	rates	that	
subscribers	always	chase,	and	the	enormous	capacity,	the	first	moving	early	adopter	of	LTE	will	benefit	by	
have	a	significant	portion	of	subscriber	data	delivered	via	LTE,	thus	avoiding	spectrum	exhaustion	and	the	
resulting	cell	splitting	to	handle	capacity	needs.	

This	is	illustrated	with	a	large	urban	and	suburban	market	example,	a	theoretical	operator	with	10	MHz	
of	FDD	spectrum	at	1.9	GHz.		Investigations	comparing	various	technologies	are	examined.		All	external	
inputs	are	held	constant	(that	is,	subscriber	price	sensitivity,	traffic	demand,	subscriber	penetration,	cell	site	
acquisition	and	development	costs,	spectrum	allocation,	etc).		

The	principle	observations	:	

	   •	   Reflects	consumer	price	sensitivity	–	existing	subscriber	penetration	with	wireless		           	            	
	   	    broadband	increases	with	lower	tariffs.
	   •	   Networks	based	on	legacy	technologies	resort	to	cell	splitting	to	manage	total	
	   	    traffic	demand.	
	   •	   The	LTE	operator	has	an	incentive	to	decrease	wireless	broadband	tariffs	to	maximize		          	            	
	   	    the	discounted	cash	flow	–	up	to	the	point	of	cell	splitting.				


In	practice,	the	LTE	operator	would	pick	up	considerable	market	share	by	exercising	the	economic	advantage	
of	LTE.		This	increased	market	share	would	change	the	discounted	cash	flow	proposition	to	a	different	and	
optimum	price	point.	




Figure	10..		LTE	Competitive	Advantage.		Source	:	Motorola	modeling




12		WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
In	this	figure,	the	Net	Present	Value	(discounted	cash	flow,	vertical	scale,	in	$Millions)	vs.	Tariff	(horizontal	
scale,	in	$/Month)	in	the	upper	left	chart	illustrates	the	incentive	and	competitive	advantage	for	the	
LTE	operator.		The	sweet	spot	here	is	a	$30	for	a	flat	rate	tariff.		Under	these	conditions,	legacy	CDMA	
technologies	are	not	competitive	with	4G	OFDMA	LTE.			


Conclusions
A	number	of	key	observations	now	appear	obvious.	

	   1)	 Wireless	Broadband	adoption	is	booming	due	to	the	convergence	of	widespread	3.5G	Networks	
	   	 and	attractive	tariffs.		

	   2)	 Wireless	Broadband	will	penetrate	the	mass	market	coinciding	with	the	deployment	of	main	stream			
	   	 feature	rich	phones	and	smart	phones.		

	   3)	 Legacy	technology	upgrades	will	offer	incremental	capacity	improvements,	most	of	which	can	be		              	
	   	 achieved	with	the	deployment	of	mobile	receive	diversity.

	   4)	 LTE	offers	a	much	stronger	technology	base	(radio	and	network	architecture)	for	a	wireless			                	
	   	 broadband	data	environment	that	can	grow	much	more	efficiently	(TCO)	as	broadband	
	   	 adoption	climbs

	   5)	 Several	strategies	are	available	for	operators	to	evolve	their	networks.		Early	adoption	of	the	LTE		        	
	   	 scenario	seems	to	offer	the	best	forward	looking	opportunity.

	   6)	 The	economic	advantages	of	an	early	move	to	LTE	for	meeting	the	mass	market	demand	will	give		 	
	   	 significant	competitive	advantage.

For	more	information	on	Motorola	LTE	and	how	LTE	can	help	you	gain	a	competitive	advantage,	please	talk	
to	your	Motorola	representative.




13		WHITE	PAPER:	Upgrade	Strategies	For	Mass	Market	Mobile	Broadband
motorola.com

Part	number	WP-UPGRADE	STRATEGIES.	Printed	in	USA	,01/09.	MOTOROLA	and	the	Stylized	M	Logo	are	registered	
in	the	US	Patent	&	Trademark	Office.		All	other	product	or	service	names	are	the	property	of	their	respective	owners.	
©Motorola,	Inc.	2009.	All	rights	reserved.	For	system,	product	or	services	availability	and	specific	information	within	
your	country,	please	contact	your	local	Motorola	office	or	Business	Partner.	Specifications	are	subject	to	change	
without	notice.

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