2. Promoters Emergence Presence
• RP Goenka • 1863 @ • 2 Formats
take over in Chennai • 200+
1989 • 1980 – 1st locations
• Currently Supermarket across 35
part of RP – • 2001 – 1st cities
Sanjiv Hypermarket • 7000+
Goenka employees
Group
3.
4. Product Assortment
• Fresh, Chilled &
Frozen, Processed, Staples, Baked, Organic, Beverages &
Dairy Products
Private Labels
• Smart Choice – FMCG Food and non Food
• Tasty Wonders – FMCG Food only
Private Label Presence
• Rice, pulses, whole spices, dry fruits and nuts, sauces, instant
noodles, breakfast
cereals, honey, breads, beverage, wafers, pickles, jams and
cookies and many more
5. Product Private Labels Private Label
Assortment • Smart Choice – Presence
• Baby FMCG Personal • face
Care, Cosmetics Care wipes, tissues, b
, Feminine • Maroon – aby needs, hand
Hygiene, Hair Accessories wash
Care, Soaps, Or
al
Care, Accessorie
s
6. Product Assortment Private Labels Private Label Presence
• Home Needs, Furniture, Travel • Maroon – Home Essentials • Detergents, dish wash, toilet
Essentials, Stationery, Toys, • Clean Home – Home Cleaning cleaners, floor
Baby Products, Décor Products cleaners, Stationery
• Collage Studio - Stationery
8. • Steam Iron
•
Product •
Microwave
Multimedia Speakers
Assortment • Mixer Grinder
• LCD
• NO PRESENCE OF PRIVATE
LABELS IN THIS CATEGORY
Private • 2 – 3 National Brand options
Labels present in every sub-category
9. Sales in Q1 2012
6%
12%
Food
39%
Personal Care
Home Care
19% Apparels
Electronics
24%
Source: Interaction with Store Manager,
Spencer's Hyper, Pacific Mall
10.
11. 40%
60%
Private Label
National Brands
Source: Interaction with Store
Manager, Spencer's Hyper, Pacific Mall
12.
13.
14.
15.
16.
17.
18.
19.
20.
21.
22.
23.
24.
25. Variant/ package National Brand PL Variant Private Label
Product National Brand Private Label
size price size price
Spencers Smart
Vermicelli 440 gm MTR 25 Choice 450 gm 25
Spencers Smart
Vermicelli 950 gm MTR 50 Choice 1 kg 47
Spencers Smart
Cornflakes 475 gm Kellogs 135 Choice 500 gm 67
Spencers Smart
Sugar 1 kg Dhampura 38 Choice 1 kg 38
Spencers Smart
Sugar 2 kg Dhampura 76 Choice 2 kg 76
Spencers Smart
Hari Dal 1 kg Orgavita 125 Choice 1 kg 75
Spencers Smart
Channa Dal 1 kg Orgavita 80 Choice 1 kg 58
Spencers Smart
Arhar Dal 1 kg Orgavita 79 Choice 1 kg 90
Spencers Smart
Kaju 200 gm BCC 198 Choice 200 gm 197
Spencers Smart
Laiya 200 gm Orgavita 24 Choice 200 gm 20
Spencers Smart
Laiya 500 gm Orgavita 35 Choice 500 gm 30
Source: Interaction with Store Manager, Spencer's Hyper, Pacific Mall
26. of net sales of staples category Q1
2012
43% Private Label
57% National Brands
Source: Interaction with Store
Manager, Spencer's Hyper, Pacific Mall
