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Chapter 19: Managing Marketing and Selling Communications Show and Tell Presentation
1. Share the Gift of
Health
Chapter 19: Managing Marketing and Selling
Communications
Golda Camille Go
May 9, 2013
www.goldacamillego.blogspot.com/
Photo Source: Google and Healthway Medical
Thursday, May 9, 2013
2. Managing Marketing and
Selling Communications
• Direct Marketing
• Interactive Marketing
• Creating a Buzz (Viral Marketing)
• Word of Mouth
• Personal Selling
Thursday, May 9, 2013
3. Direct Marketing
• “ is the consumer-direct channels to
REACH and DELIVER goods and
services to customers without using
market middlemen.”
Source: Marketing Management, Kotler and Keller, 13th Ed.
Thursday, May 9, 2013
12. Personal Selling
• What the prospect
has NOW.
• What the prospect
ENJOYS most.
• What the prospect
would ADJUST
• Who is the
DECISION
maker.
• What
SOLUTION can
you offer?
Thursday, May 9, 2013
13. Summary
• Direct Marketing is the act of DELIVERING
and REACHING the products to the
consumers.
• Interactive Marketing conveniently reaches
out to consumers with direct response
from them.
Thursday, May 9, 2013
14. Summary
• Creating a Buzz is like starting a brushfire!
• Personal selling is understanding what your
consumers NEED and what you can offer
them.
Thursday, May 9, 2013
15. Remember this...
Take charge... You’re just one click away!
www.healthway.com.ph
www.facebook.com/healthwaymedical
Thursday, May 9, 2013
16. Share the Gift of
Health
Chapter 19: Managing Marketing and Selling
Communications
Golda Camille Go
May 9, 2013
www.goldacamillego.blogspot.com/
Photo Source: Google and Healthway Medical
Thursday, May 9, 2013
