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BE HEARD  in A Digital World!! Getting Started  With The “10 Positioning Principles” To Creating More Visibility For Your Small Business
Who Am I… But that’s not all… Creator of  www.GoldenGirlMarketing.com   www.TheGoldenInsider.com   www.TheLittleBlackBookofSocialMedia.com
Why This Training???
#1   ,[object Object]
#2 ,[object Object]
#3 ,[object Object]
Here’s What You’ll Learn In Today’s Training  How to get the word out about who you are and what you do in a BIG WAY!! Key strategies for building your visibility and credibility online   An Introduction to “The Social Chic Approach  TM ”; my unique methodology for creating digital visibility   The 10 Positioning Principles of Visibility and how to integrate them into your existing strategy How you can claim  one of the exclusive spots in my private VIP Jumpstart Marketing Makeover Program (I only work with a limited number of people every six months so this is a big deal )
So here are the  “ 10 Positioning Principles”   which are the foundation of  “The Social Chic Approach”: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Passion  Is The Starting Point of All Success Positioning Principle #1
What Are Our Clients Passionate About??? ,[object Object]
Momentum stems from  passion defined ; ,[object Object]
Be Patient!! ,[object Object]
Positioning Principle #2 ,[object Object]
Engagement = ,[object Object]
There Are 3 Major Ways To Make Money… ,[object Object],[object Object],[object Object]
Marketing Is A Must…Not An Option!!
[object Object],[object Object],[object Object],If you want to uplevel the momentum in your business
Positioning Principle #3 ,[object Object]
Authenticity  is KEY
Authentic marketing is an all about “YOU” opportunity to  connect  rather than  sell   to your prospects and clients.
People connect with people  not brands your goal is to humanize your logo and inject the culture of your company, and personal persona when possible.
People Based…Profit Rich
Positioning Principle   #4   ,[object Object]
Branding  is more than logos, trademarks and color matching
Brands are the accumulation of experiences with you at every level.
[object Object]
Positioning Principle  # 5 ,[object Object]
[object Object]
What Makes You Different??
Positioning Principle # 6   ,[object Object]
[object Object]
Ask yourself where are you positioned within your industry?
Positioning Principle # 7 ,[object Object]
[object Object]
Positioning Principle # 8 ,[object Object]
The  Missing  Piece…
K . L . T .
[object Object]
Positioning Principle #9   ,[object Object]
[object Object]
Benefits  vs.  Features
[object Object]
Positioning Principle #10   ,[object Object]
Tactics  Strategy   Which One Comes First???
Bright Shiny Objective Syndrome
Copy-Cat Marketing
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It’s Time To Go Back To The Basics Baby!!!
[object Object],[object Object],[object Object],[object Object]
An Exclusive  VIP Mentoring Opportunity
Accelerate Your Business, Makeover Your Marketing, and Gain The Expert Advantage In 60 Days or Less … Guaranteed!!! ,[object Object],[object Object]
What’s In It For You?!?!? ,[object Object]
Why “Done For You”?? ,[object Object]
How Done For You Works?? ,[object Object]
Here’s A Little of What We Can Do For You… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So What’s The Next Step?!?! ,[object Object],[object Object],[object Object],[object Object],[object Object]
Let’s Get Connected!! ,[object Object],[object Object],[object Object],[object Object]

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Be Heard In A Digital World Getting Started With The 10 Positioning Principles of Creating Visibility For Your Small Business with Golden Girl Marketing

  • 1. BE HEARD in A Digital World!! Getting Started With The “10 Positioning Principles” To Creating More Visibility For Your Small Business
  • 2. Who Am I… But that’s not all… Creator of www.GoldenGirlMarketing.com www.TheGoldenInsider.com www.TheLittleBlackBookofSocialMedia.com
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  • 7. Here’s What You’ll Learn In Today’s Training How to get the word out about who you are and what you do in a BIG WAY!! Key strategies for building your visibility and credibility online An Introduction to “The Social Chic Approach TM ”; my unique methodology for creating digital visibility The 10 Positioning Principles of Visibility and how to integrate them into your existing strategy How you can claim one of the exclusive spots in my private VIP Jumpstart Marketing Makeover Program (I only work with a limited number of people every six months so this is a big deal )
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  • 9. Passion Is The Starting Point of All Success Positioning Principle #1
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  • 16. Marketing Is A Must…Not An Option!!
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  • 20. Authentic marketing is an all about “YOU” opportunity to connect rather than sell to your prospects and clients.
  • 21. People connect with people not brands your goal is to humanize your logo and inject the culture of your company, and personal persona when possible.
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  • 24. Branding is more than logos, trademarks and color matching
  • 25. Brands are the accumulation of experiences with you at every level.
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  • 29. What Makes You Different??
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  • 32. Ask yourself where are you positioned within your industry?
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  • 36. The Missing Piece…
  • 37. K . L . T .
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  • 41. Benefits vs. Features
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  • 44. Tactics Strategy Which One Comes First???
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  • 48. It’s Time To Go Back To The Basics Baby!!!
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  • 50. An Exclusive VIP Mentoring Opportunity
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Notes de l'éditeur

  1. The Social Chic Approach is all about integration; integrating online strategies with offline strategies. If you want to uplevel the momentum in your business then you have…
  2. That means defining your unique perspective; what is unique about who you are and what you say that makes people stand up and take notice.
  3. You are not an intern in your industry so stop acting like it.
  4. People searching for information want to learn from those positioned at the top
  5. People don’t want to be sold to they want communication and client care. Focus on meeting the needs of your market rather than hustling your wares to increase conversions and generate a return on engagement.
  6. In order to exponentially grow your brand ignite the know, like, and trust factor through engaging content.
  7. Don’t focus on techniques people don’t buy techniques they buy results; so think about…
  8. Tactics and tools without a clear plan of action means absolutely nothing.