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andrew-carson.squarespace.com

2.5!!
Years!of!Non+profit!and!Private!Sector!Experience!
!

3!!
Countries!Lived!in!and!Worked!Abroad!
!

8!!

Languages!Formally!Studied!
!

500!

Oversaw!and!Organized!a!500!Person!TEDx!Event!
!

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Thunderbird School of Global Management

Masters in Global Management
Concentration in Branding and Strategic Marketing
Graduating December 2013

Thunderbird Marketing Association
Events Chair

Hi-Tech: Seoul, Shanghai, Saigon & Singapore
Immersive Cultural and Professional Program

Decision Science | Analytical Strategic Mrkting | Int’l Finance
Strategic Mgmt | Int’l Mrkting | Global Entrpnrshp
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Strategic Analyzer
Facebook Study

Conducted and analyzed
questionnaire based preliminary
study investigating Facebook usage to be published in trade journal

Markstrat Simulation

Mastered market competitive
analysis combining tactical
implementation, budgeting and longterm brand portfolio strategy

Razoo.com Consultant

Crunched company raw data with
SPSS, synthesized customer
insights, brand perceptual positioning
and industry competitor landscape

American Bar Assoc.
Int’l Projects Intern

Researched and published
Jordanian and Israeli business
customs packet for 70 person
professional ABA visit

Integrative Communicator
Bike Newport Intern

Pioneered innovative multimedia
social media marketing campaign,
increasing bike usage by 300% in
Newport with mobile kiosk website

TEDx Youth Curator

Spearheaded conceptual
brainstorming, managing planning
committee teams, project deadlines,
and ensuring thematic cohesiveness

Beijing Center for Policy
Research Intern

Researched, composed and edited
articles, curating website content on
Sino-American international relations
policy using Wordpress platform

Manuka Sports
Management Intern

Coordinated Pabst Blue Ribbon New
England Fishing Tournament,
strengthening 700 person Mailchimp
weekly newsletter open rate by 20%,
oversaw social media campaign and
daily communication with participants
!

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Business Improv
we mean business

!
!

Developed Program
Structure

ent
sid
Pre
&
er
und
Fo

Formulated workshop games to
target professional skills and
designed conceptual framework to
convey business applications

Conducted Innovation &
Creativity Workshops

Coached MBA students in the art of
improv to strengthen teamwork,
communication and decision-making

Cultivated Counseling
Skills

Developed my own capabilities at
assessing talent, identifying team
strengths and fostering the creative
process

Experienced Consultant
Razoo.com

Led 5 person team in managing
project scope and setting client
expectations in rebranding strategy
to target relevant customer segments

Gregory Unruh

Upon client’s directions, conducted
competitive analysis and researched
strategic recommendations for
developing personal thought
leadership brand

Cleverhood

Conducted a brand assessment and
audit to determine current strategic
positioning, producing future
marketing materials and customer
engagement tools

Adsila Investing Startup

Worked with client to define project
scope, developing investing
framework and conducting
questionnaire research to identify
key factors for investment

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Andrew carson Visual Resume

  • 2. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! andrew-carson.squarespace.com 2.5!! Years!of!Non+profit!and!Private!Sector!Experience! ! 3!! Countries!Lived!in!and!Worked!Abroad! ! 8!! Languages!Formally!Studied! ! 500! Oversaw!and!Organized!a!500!Person!TEDx!Event! ! ! Thunderbird School of Global Management Masters in Global Management Concentration in Branding and Strategic Marketing Graduating December 2013 Thunderbird Marketing Association Events Chair Hi-Tech: Seoul, Shanghai, Saigon & Singapore Immersive Cultural and Professional Program Decision Science | Analytical Strategic Mrkting | Int’l Finance Strategic Mgmt | Int’l Mrkting | Global Entrpnrshp
  • 3. !! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Strategic Analyzer Facebook Study Conducted and analyzed questionnaire based preliminary study investigating Facebook usage to be published in trade journal Markstrat Simulation Mastered market competitive analysis combining tactical implementation, budgeting and longterm brand portfolio strategy Razoo.com Consultant Crunched company raw data with SPSS, synthesized customer insights, brand perceptual positioning and industry competitor landscape American Bar Assoc. Int’l Projects Intern Researched and published Jordanian and Israeli business customs packet for 70 person professional ABA visit Integrative Communicator Bike Newport Intern Pioneered innovative multimedia social media marketing campaign, increasing bike usage by 300% in Newport with mobile kiosk website TEDx Youth Curator Spearheaded conceptual brainstorming, managing planning committee teams, project deadlines, and ensuring thematic cohesiveness Beijing Center for Policy Research Intern Researched, composed and edited articles, curating website content on Sino-American international relations policy using Wordpress platform Manuka Sports Management Intern Coordinated Pabst Blue Ribbon New England Fishing Tournament, strengthening 700 person Mailchimp weekly newsletter open rate by 20%, oversaw social media campaign and daily communication with participants
  • 4. ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! ! Business Improv we mean business ! ! Developed Program Structure ent sid Pre & er und Fo Formulated workshop games to target professional skills and designed conceptual framework to convey business applications Conducted Innovation & Creativity Workshops Coached MBA students in the art of improv to strengthen teamwork, communication and decision-making Cultivated Counseling Skills Developed my own capabilities at assessing talent, identifying team strengths and fostering the creative process Experienced Consultant Razoo.com Led 5 person team in managing project scope and setting client expectations in rebranding strategy to target relevant customer segments Gregory Unruh Upon client’s directions, conducted competitive analysis and researched strategic recommendations for developing personal thought leadership brand Cleverhood Conducted a brand assessment and audit to determine current strategic positioning, producing future marketing materials and customer engagement tools Adsila Investing Startup Worked with client to define project scope, developing investing framework and conducting questionnaire research to identify key factors for investment