Our team implemented a successful media relations campaign that raised over $107,000 for surgery for a Vietnamese teenager with a 16-pound facial tumor. The campaign won two awards and generated over 29 million media impressions. We regularly work with IKF to tell the stories of children in need of medical care through press conferences and media interviews, coordinating campaigns for over 10 children that resulted in over 40 million impressions. We also managed media relations for IKF's annual fundraising luncheon, garnering widespread local coverage. In addition, we promoted IKF and its honoree at another event, securing South Florida media coverage that educated new influencers about IKF's work.

1. Our work with IKF is rewarding on its own; however, we are proud to have had one of our efforts
recognized as a leading media relations campaign within the PR industry. Lai Thi Dao,
a Vietnamese teenager, suffered from a 16-pound tumor on her face. Our team planned and
implemented a media relations campaign that raised more than the $107,000 needed to
perform Lai’s surgery. We secured more than 29 million media impressions in outlets such as
CNN, MSNBC, Hoy, Primer Impacto and Associated Press. Our campaign won the 2009 SABRE
Award for Not-For-Profit Campaign of the Year and 2009 PRWeek Award for Community
Relations Campaign of the Year.

2. IKF relies on the support of the community to continue its mission; as a result, media relations
is an integral part of its strategy. On a regular basis, our team works with IKF to discover
extraordinary facts about each child and plan how to tell his or her story to media. We plan and
manage press conferences and secure interviews to raise awareness of each child’s case. Since
the beginning of our relationship with IKF, we have coordinated media/fundraising campaigns
for more than 10 children, including Marlie Casseus and Adrian Raheal, resulting in more than
40 million media impressions.

3. Our team partnered with IKF to manage the media relations component of its annual Circle of
Heroes Luncheon, a gathering of prominent women in the community, to celebrate IKF’s
accomplishments and raise money for the organization. We developed and distributed media
materials, and also managed media at the event. Our efforts garnered widespread coverage in
the community, with 100 percent message penetration, in outlets such as the Miami Herald,
Selecta magazine and Social Miami.

4. Working with the local United Way chapter, IKF planned to honor a local resident dedicated to
community service. We jumped in to promote IKF’s honoree, Federal Express executive
Juan Cento, and build awareness of the organization’s humanitarian work. Our team managed
all aspects of a comprehensive media campaign, developing and distributing materials, pitching
media, and securing and staffing interviews. We also leveraged the honoree’s prominence to
educate new influencers about IKF’s role. Our efforts resulted in media coverage throughout
South Florida, including The Miami Herald and Key Biscayne magazine.