Valentine's Day is a great day to take advantage of GoodDining. When you take your Valentine out to celebrate, take them to a GoodDining restaurant and help support your non-profit

1. GoodDining and Valentine’s Day
Getting your supporters to show you some love

2. GoodDining: What’s Inside
3. What is GoodDining?
4. How It Works
5. Step 1: Where to Take a Date?
6. Step 2: The Message
7. Step 3: Excite Your Supporters - Sample Email
8. Step 3: Excite Your Supporters - Sample Facebook Posts
9. Step 3: Excite Your Supporters - Sample Twitter Posts
10. Date, Dine, Donate
11. Frequently Asked Questions
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 2

3. What is GoodDining?
• GoodDining is a joint venture between GoodSearch.com and the Rewards
Network
• GoodDining is the nation’s first 365 day-a-year dine for charity program
• GoodDining has over 10,000 restaurants participating nationwide so your
supporters can dine locally or on the go anywhere in the U.S.
• Program members earn a 2.5% donation on the first $750 spent; 5%
thereafter – includes tax & tip
• Earn an additional 1% donation when you complete a post-dining survey of
the restaurant within 30 days
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 3

4. How Good Dining Works
What to Do
• Enroll in the GoodDining program by completing the form and registering a
credit or debit card
• Dine out at participating restaurants on days when donations can be earned
and pay with your registered card
Where to Dine
• Eat or Take out at local bistros and fine-dining
• Use GoodDining search to find these participating restaurants in your local
area
What You’ll Get
• When you provide a valid email address and marketing permission, you’ll
earn 2.5% donation when you dine at a participating restaurant
• The more you dine out, the more donations you’ll earn – up to 6%
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 4

5. Step 1: Where to Take Your
Valentine?
Search GoodDining and identify
restaurants that are likely places for a
romantic Valentine’s Day date:
http://www.gooddining.com/advanced
-search.htm
Select a few restaurants making sure
that they are at different spending
levels
Write down these restaurants and
use them in your marketing copy
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 5

6. Step 2: The Message
• Make your message urgent
Valentine’s Day is around the corner! Make reservations soon before it’s too
late!
• Make your message relevant:
Book your Valentine’s Day reservation at [INSERT LOCAL RESTAURANT]!
• Explain how it benefits your organization:
Sign up for GoodDining and they’ll donate up to 6% of the cost of your meal
to support our cause
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 6

7. Step 3: Excite Your Supporters
(Slide 1 of 3)
Send an email to let them know about
GoodDining
Dear Friend,
Valentine’s Day is around the corner; have
you made a reservation yet?
If you sign up for GoodDining, they will donate up to 6% of your meal cost to
benefit [INSERT CAUSE]. All you have to do is sign up and dine at a
participating restaurant.
We recommend [INSERT LOCAL RESTAURANT]. Their [INSERT MENU ITEM]
is fantastic. Or you can search for other local participating restaurants here:
http://bit.ly/zgkJfM
Happy Valentine’s Day!
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 7

8. Step 3: Excite Your Supporters
(Slide 2 of 3)
Connect with Supporters on Facebook
Did you know that [Insert Local Restaurant]
is a GoodDining Restaurant? They’ll donate
up to 6% of your meal cost to our cause.
Register today and make that Valentine’s Day
reservation http://bit.ly/zgkJfM
Have you made your reservations for
Valentine’s Day yet? Don’t forget about
GoodDining! They’ll donate up to 6% of
your meal cost to support our cause. Find
local participating restaurants here: http://bit.ly/zgkJfM
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 8

9. Step 3: Excite Your Supporters
(Slide 3 of 3)
Connect with supporters on Twitter
Show us some love on Valentine’s Day!
Register for GoodDining. They donate up
to 6% of your meal cost to our cause.
http://bit.ly/zgkJfM
Make your Valentine’s Day meal count.
GoodDining will donate up to 6% of your
check to our cause. Find restaurants: http://bit.ly/zgkJfM
Did you know that [Insert Local Restaurant] is
a GoodDining Restaurant? Register today and
make your Valentine’s Day reservation http://bit.ly/zgkJfM
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 9

10. Date, Dine, Donate (and a little fun)
• If you’re going out on a first date, suggest a restaurant that participates in
the GoodDining program
• Encourage your date to try the most expensive thing on the menu, or order
a number of appetizers if your date can’t decide between several tempting
options
• Make sure you order a really good bottle of wine
• If you’re not completely stuffed – try one or more desserts
• Impress your date by picking up the whole check, TIPPING BIG and
explaining how your date has impacted your favorite charity
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 10

11. Frequently Asked Questions
(Slide 1 of 4)
• Q. Why do I have to register a credit/debit card with GoodDining
Program?
• A. Our goal with the GoodDining Program is to provide members with an
easy-to-use rewards program that is totally discreet. We have special
processing technology that tracks the use of credit and debit cards
registered with us when they're used at participating restaurants, bars and
clubs.
We can then track members' spending and automatically deposit donations
into the designated GoodDining account. This way, there are no ID cards to
present or coupons to clip. The restaurant, bar or club will not know about
you earning donations. Please note that the GoodDining Program will never
charge your credit/debit card without your permission. You may review
our Privacy Policy here.
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 11

12. Frequently Asked Questions
(Slide 2 of 4)
• Q. Is GoodDining.com a secure website?
• A. Yes. When you register your credit card or access your account
information, you are accessing our secure server. The secure server
software (SSL) encrypts all information you input before it is sent to us.
Additionally, all of the customer data we collect is protected against
unauthorized access.
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 12

13. Frequently Asked Questions
(Slide 3 of 4)
• Q. How does my dining activity get tracked?
• A. When you pay your bill for a qualified dine at a participating restaurant,
bar or club using a credit/debit card you've registered with us, we track your
total transaction amount and award donations based on your current
Membership Level, which are automatically deposited into your GoodDining
account.
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 13

14. Frequently Asked Questions
(Slide 4 of 4)
• Q. Do I need to let the restaurant know I'm a member of the
GoodDining Program?
• A. No. The GoodDining Program is a totally discreet way to earn donations,
with the following features:
• No ID card to present.
• No special coupon to redeem.
• No membership number to remember.
• No one knows you're using the GoodDining Program.
• Fine more answers at: http://www.gooddining.com/faqs.htm
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 14

15. How Can We Help?
Please email any questions to:
information@goodsearch.com
Or call:
877-466-3004
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 15

16. Thank You
1/30/2012 ©2011 GoodSearch, LLC All Rights Reserved 16