Non-profit guide to GoodDining: Eat Your Heart Out NYC! Dine for Charity Week. Includes tips and marketing materials.

1. Eat Your Heart Out NYC
March 23 – April 1
A Quick Guide to Our Inaugural Dine for Charity Week

2. What’s Inside
1. Eat Your Heart Out NYC!
2. What is GoodDining?
3. Find Great Restaurants!
4. Use Social Media to Mobilize
5. Mention in Your Newsletter
6. Send an Email to Volunteers
7. Get Your Volunteers Together
8. Frequently Asked Questions
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 2

3. Eat Your Heart Out NYC!
What is it?
The inagural GoodDining “Dine for Charity” week in New York City
When is it?
Eat Your Heart Out NYC week is March 23rd – April 1st
Where is it?
There are nearly 1,000 participating restaurants all over New York – eat at any
of them!
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 3

4. What is GoodDining?
• GoodDining is a joint venture between GoodSearch.com and Rewards
Network
• GoodDining is the nations first 365 days-a-year dine for charity program
• GoodDining has over 10,000 restaurants participating nationwide so your
supporters can dine locally or on the go anywhere in the U.S.
• Program members earn a 2.5% donation on the first $750 spent; 5%
thereafter – includes tax & tip
• Earn an additional 1% donation when you complete a post-dining survey of
the restaurant within 30 days
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 4

5. Find Great Restaurants!
There are nearly 1,000 participating
GoodDining restaurants in NYC
Find one here:
http://
www.gooddining.com/advanced-search.htm
Or Try:
•Spice
•Heartland Brewery
•GustOrganics
•Bocca
•The Half Pint
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 5

6. Use Social Media to Mobilize
Get the word out to your community
on Facebook, Twitter and More
•Eat Your Heart Out NYC! Support @BFAS
Dine for Charity. 1,000 restaurants to
choose from. Join here http://bit.ly/vzeHqs
•Who’s Hungry? Eat Your Heart Out NYC!
Support @BFAS Dine for Charity up to 6%
donation. Check these restaurants: http://
bit.ly/vzeHqs
•Support @BFAS dining out in NYC 3/23 –
4/1. GoodDining donates up to 6% of your
bill. Register to help us here: http://
bit.ly/vzeHqs
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 6

7. Mention in Your Newsletter
Eat Your Heart Out NYC! March 23 –
April 1
This is big! From March 23 – April 1, when
you dine out at more than 1,000
restaurants, bars and clubs in New York
City, up to 6% of what you spend benefits
our cause!
The restaurants are all over the city. To
find a restaurant near you, go to
www.gooddining.com and you can search
by zip code. You can earn donations to
support our efforts by dining at these
restaurants.
Please register to support our cause.
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 7

8. Send an Email to Your Volunteers
Dear Friend,
March 23 – April 1 is “Eat Your Heart Out
NYC”, the inaugural GoodDining Dine for
Charity week in NYC.
There are nearly 1,000 participating restaurants
in NYC including Spice, Bocca, GustOrganics and Heartland Brewery.
Register for the GoodDining program and up to 6% of your check – tax and tip
included – will be donated to support our cause.
You can help us continue our mission and support our cause 365 days a year,
all you have to do is go out to eat. Sign up to help us here: www.gooddining.com
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 8

9. Get Your Volunteers Together
1. Pick a participating restaurant that is locally popular
2. Create an event at this local restaurant
3. Use a free event website like http://www.eventbrite.com to create your
registration page
4. Send an invitation to all of your supporters via email, facebook and/or twitter
5. Encourage your participants to post updates and pictures or check-in to
social media to create exposure for your organization
6. Follow up with a thank you and let your supporters know how much was
raised during the event
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 9

10. Frequently Asked Questions
(Slide 1 of 8)
• Q. Why do I have to register a credit/debit card with GoodDining
Program?
• A. Our goal with the GoodDining Program is to provide members with an
easy-to-use rewards program that is totally discreet. We have special
processing technology that tracks the use of credit and debit cards
registered with us when they're used at participating restaurants, bars and
clubs.
We can then track members' spending and automatically deposit donations
into the designated GoodDining account. This way, there are no ID cards to
present or coupons to clip. The restaurant, bar or club will not know about
you earning donations. Please note that the GoodDining Program will never
charge your credit/debit card without your permission. You may review our
Privacy Policy here.
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 10

11. Frequently Asked Questions
(Slide 2 of 8)
• Q. Can I choose to stop receiving emails from the GoodDining
Program?
• A. Yes, you can unsubscribe or "opt out" of receiving emails at any time by
visiting the Profile & Subscription Center. If you do so, however, your dining
transactions will no longer earn donations. Maintaining a valid, deliverable
email address and remaining opted in to receiving emails is required to earn
donations.
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 11

12. Frequently Asked Questions
(Slide 3 of 8)
• Q. How does my dining activity get tracked?
• A. When you pay your bill for a qualified dine at a participating restaurant,
bar or club using a credit/debit card you've registered with us, we track your
total transaction amount and award donations based on your current
Membership Level, which are automatically deposited into your GoodDining
account.
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 12

13. Frequently Asked Questions
(Slide 4 of 8)
• Q. Do I need to let the restaurant know I'm a member of the
GoodDining Program?
• A. No. The GoodDining Program is a totally discreet way to earn donations,
with the following features:
• No ID card to present.
• No special coupon to redeem.
• No membership number to remember.
• No one knows you're using the GoodDining Program.
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 13

14. Frequently Asked Questions
(Slide 5 of 8)
• Q. Do I need to let the restaurant know I'm a member of the
GoodDining Program?
• A. No. The GoodDining Program is a totally discreet way to earn donations,
with the following features:
• No ID card to present.
• No special coupon to redeem.
• No membership number to remember.
• No one knows you're using the GoodDining Program.
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 14

15. Frequently Asked Questions
(Slide 6 of 8)
• Q. Do I need to let the restaurant know I'm a member of the
GoodDining Program?
• A. No. The GoodDining Program is a totally discreet way to earn donations,
with the following features:
• No ID card to present.
• No special coupon to redeem.
• No membership number to remember.
• No one knows you're using the GoodDining Program.
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 15

16. Frequently Asked Questions
(Slide 7 of 8)
• Q. Is GoodDining.com a secure website?
• A. Yes. When you register your credit card or access your account
information, you are accessing our secure server. The secure server
software (SSL) encrypts all information you input before it is sent to us.
Additionally, all of the customer data we collect is protected against
unauthorized access.
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 16

17. Frequently Asked Questions
(Slide 8 of 8)
• Q. How do the sharing settings work?
• A. When you click Connect with Facebook in the Account Center and
complete the steps that follow, you allow Facebook to automatically publish
your reviews to your Facebook account. It's a great way to share your
opinions with friends!
• If you've modified your sharing settings but don't want to post a
particular review, no problem! Just unclick the "Post my review to
Facebook" checkbox on the review page itself.
• If you haven't modified your sharing settings, but later decide you'd like
to post a particular review, simply click the "Post my review to
Facebook" checkbox.
• You can delete any review you've posted to Facebook by scrolling over
the review on Facebook and clicking Remove.
• You may disable your connection with Facebook at any time.
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 17

18. Thank You
03/13/12 ©2011 GoodSearch, LLC All Rights Reserved 18