The Forrester "Social Media Ladder" in PPT form from the bestselling book "Groundswell".

1. What's the Social Technographic™ Profile Of Your
Customer?
Companies often approach Social Computing as a list of technologies to be
deployed as needed — a blog here, a community there — to achieve a
marketing goal. But a more coherent approach is to start with your target
audience and determine what kind of relationship you want to build with
them, based on what they are ready for.
Forrester classifies consumers into six overlapping levels of participation.
Based on survey data, we can see how participation varies among different
groups of consumers, globally. We also analyze the participation of people
who buy technology.
http://www.forrester.com

10. Social Technology Profile Tool
AGE: N/A | COUNTRY: CANADA | GENDER: N/A
AGE: N/A | COUNTRY: CANADA | GENDER: FEMALE AGE: N/A | COUNTRY: CANADA | GENDER: MALE

11. AGE: 18-24 | COUNTRY: CANADA | GENDER: MALE AGE: 25-34 | COUNTRY: CANADA | GENDER: MALE
AGE: 35-44| COUNTRY: CANADA | GENDER: MALE
AGE: 45-54 | COUNTRY: CANADA | GENDER: MALE AGE: 55+ | COUNTRY: CANADA | GENDER: MALE

12. AGE: 18-24 | COUNTRY: CANADA | GENDER:
FEMALE
AGE: 25-34 | COUNTRY: CANADA | GENDER: FEMALE
AGE: 34-44 | COUNTRY: CANADA | GENDER: FEMALE
AGE: 45-54 | COUNTRY: CANADA | GENDER: FEMALEAGE: 55+ | COUNTRY: CANADA | GENDER: FEMALE

13. A special thank-you to FORRESTER http://www.forrester.com
for extending all this information publically online.
http://www.forrester.com