Welcome to share this presentation about Innovation and Communication - How social media changes and develop innovation... Check for more on www.googol.se

1. Anders Bjers Associate, Googol

2. Communication, Innovations, Social Media, Strategy, Outlook Antonia Ax:son Johnsons Foundation for Environment and Development3GNSBerghs School of CommunicationsRadio IntelligenceUniversity of StockholmPodTech NetworksActivio Health TechEU-Commissions Representative Office in SwedenVotiaE-democracyTorget Digital-TV Kommissionen Googol http://se.linkedin.com/in/andersbjers

6. Communication

7. Challenges NavigateDisruptive Technology Budget – fund innovation and communicationproject Design and find the next business models

8. Disruptive Tech Apps, Apps, Apps New ways to sell Enterprise Social Networks Likeonomics Quora Gamification Hashtagchat Extendingprint

9. By Altimeter Group

11. Co-Create GE – Ecomagination Challenge Starbucks – My Starbucks Idea.com Snorisar LEGO – Design by Me Twitter #

12. Snorisar

14. 1 mil. Votes

15. 3 years

16. First Social Project

17. 3 actions

18. SubmitIdea

19. SeeOthersIdeas

20. Action page / Starbucks Feedback

21. Philosophy

22. Conversationswillhappen – join it!

23. Useengagingmannor / Listen.

24. ItsaboutRelationships

29. Enterprise Social Networking

31. Spigit.com

32. Spigit on Facebook

34. Join a Group

35. Whyleave

36. Interact

37. Philosophy Be Open Focus - Collaboration / Co-Create Be Present, Authentic, Lead, Listen and Answer Look at: Context, Purpose, Meaning, Goals, Conversations Simplicity Break ”old” Linear Communication Models Time, Process and Engagement EmbraceFragmentation It´sabout People

38. Whatsahead Social is the New Normal Screens, Screens, Screens Cumulative Development and Fragmentation More Mobile – Less Desk Myriad of Innovations Less Google – More Social Search Open Source AugumentedReality… More Video – text takes time Face Time – beats everythingelse… (real)

40. Strategies for Co-Creation Createspace for interaction Be transparent who you are and affiliation Treatmembers as co-creators, not respondents Engage in genuine dialogueand listen Let go of controll – be a facilitator AllowCo-creators to shapeagenda / topics Adoptinteractivemodel for Innovation It’saboutculture – cutivate it

41. Overall Strategies Embrace the Disruptive Tech. If… DevelopStrategy Adapt or die Co-Create and Collaborate Create and SustainRelationships UseGuidelines Create Social Teams Be There Be a Facilitator not a Controller Iterate – Learn Get out of VerticalSiloes

43. Googles Quest to Build a Better Boss Seearticle in NYTimes. http://www.nytimes.com/2011/03/13/business/13hire.html?src=busln

45. Thank You www.googolblog.wordpress.com www.youtube.com/ggllive www.twitter.com/googollive http://www.innovationpioneers.net/

46. Anders Bjers Associate, Googol