Advance with Social: How To Get Noticed in Your Eco System, the forum to learn how to use social media to reach your audience and to help build your brand. Women in Wireless are here to share thoughts and to grow your career in tech and mobile. Advance with Social: How to get noticed in your Eco System, the forum to learn how to use social media to reach your audience and to help build your brand. Dont be scared off by the name. It isn't advanced social media. Its about advancing your skills for better results in your eco system and to help build your personal or business brand. We are here to share thoughts and to grow your career in tech and mobile. this event will focus a little more on Twitter as a method and practice as well other social media platforms. Women in Wireless have launched their Israel chapter in September 2014 with a networking event. Please come along and be part of the success of our fantastic chapter here in Israel with our latest event. It is also a great chance to catch up with old friends and meet some new ones from the fabulous digital media and mobile industries based here in Tel Aviv. Founders of Tel Aviv Chapter: Stefanie Amini - President and co founder of Israel chapter Melanie Amini - Co Founder of Israel chapter & head of marketing & sponsorships About Women in wireless Women In Wireless Tel Aviv is committed to: CONNECTING women in digital and mobile media providing international networking opportunities through the establishment of a Israel based community. Providing opportunities to DEVELOP the careers of women in digital and mobile media; establishing needs based programs of professional and personal development. PROMOTING our member base through raising the public profile of and recognition of women and growing the next generation of women leaders in tech. http://www.womeninwireless.org http://gossipmedia.co/

1. Advance with Social:
How To Get Noticed in Your Eco-System

2. Introduction: Who We Are
Stefanie - Founder of Women in Wireless Israel
- Marketing and Startup Advisor/Mentor
Melanie - Head of Marketing and Events at
Women in Wireless
- Marketing, Strategy and Social Media
Expert/Advisor

3. Lets Explore the Social Networks
Facebook
Twitter
Linkedin
Google +
Instagram
Medium
Others

4. Social Networks - Make the Choice
Which is most important for building your personal brand?
Which do you choose?
When people search you, you want them to find consistency.
So, the answer is…
All of them...
My personal branding accounts are
About.me, Twitter, Facebook, Linkedin, Medium….and Instagram

5. Twitter
What is it & why the fuss?
Key Points:
Allows 140 characters to give your thoughts, opinions and
expertise
Can follow others in your industry and engage
@StefAmini #WomeninWireless
@TheMelAmini

6. Methods & Techniques
Start off with a good description - matching your
other social profiles
Use one hashtag within your profile as this is
searchable
Use a professional (recent) picture that matches
your linkedin profile.

7. A Good Description
● Should explain what you do
● Should explain what you want
● Include Hashtags & relevant links

8. Example

9. Methods & Techniques
How to engage with someone?
● Use their handle - @Stefamini
● Use hashtags #within the tweet
- The hashtag will get noticed more if its in the middle of the
tweet.
- The handle will get better traction if placed at the beginning of
the tweet.

10. Methods & Techniques
@handle at beginning of tweet - Only both your followers (mutual) see it on
their feed. Considered conversational.
Placing a DOT before the .@handle - this will show in theirs and
your followers feeds - THIS IS THE ONE TO USE IF YOU WANT TO GET
NOTICED!
NOTE: It’s important to know that this last trick is only for when you @mention
people in the beginning of your Tweet. Tweets with @mentions elsewhere do
not work in the same way, so don’t go around putting periods before every
person you @mention.

11. Methods & Techniques
Always Engage on Twitter - Start a
conversation
If someone Tweets you, always reply.
Tweet & thank your new followers - saying “Nice to
meet you” will get you a long way in the Twitterverse.

12. Examples
These are
considered a
conversation
This tweet will get the attention of all the followers of @smexaminer

13. Twitter Tool Belt
#Hashtagging the right
target audience
External tools:
We follow
Twtrland
Buzz sumo
Topsy
Sumall
hashtagify.me

14. WeFollow
Good starting ground
Discover prominent people!
Use your chosen hashtags to find people to follow.

15. We Follow

16. Twtrland
Social Media analytics & finding more influencers

17. Twtrland
You can also understand who your audience is…
And how to improve your following

18. Buzzsumo

19. Buzzsumo
Once you find your information, you can export it,
and organise the content.

20. Topsy
Allows you to search influencers on Twitter and
Social Web, & analyze their influence for your
Eco System

21. Sumall
An all-in-one dashboard for
social media
Displays your data &
tells you if you
are doing a good job!

22. Why is Twitter important?
● Professional identity
● Finding your peers & then engaging
with them
● Sharing news
● Great outlet to advertise
Twitter is for people who want to be first - &
this helps your brand!

23. Linkedin
● Professional identity is created here
● No room for friends and family
● No social posts that we see on facebook
● Pure work related content
● Opportunity to build backbone of your
community

24. Methods and Techniques
● Complete your profile in full
● Use professional picture (try to use the same one as you
do on Twitter).
● Join groups and communities
● Engage, engage, engage!
That means take part in conversations within groups or your connection’s updates.
● Only connect with people within your
eco system

25. Why is LinkedIn important?
● You need a professional identity
● People search for you on Linkedin - You
need to be there
● Share your thoughts
● Improves your credibility within your field
● Online CV - what could be easier?

26. Group on LinkedIn

27. Instagram
● Good to show your other sides - your fun
side
● Can generate awareness for you and your
company using a softer approach
● 1.6 billion likes happening every day! High
engagement!

28. Methods and Techniques
● Always use the location tag
● Use appropriate hashtags that others are
searching
● Have a good, and meaningful picture

29. Methods and Techniques
● Tell a story
● It’s not all about selfies
● Use quality pictures
● Use Hashtags but don't use too many
● Personal hashtags to keep gallery of events or your
portfolio...

30. Methods and Techniques
How to use hashtags
to get followers
Fitness expert
1. #fitnessaddict
2. #exerciseroutine
3. #workouttime
4. #todaysworkout
5. #gymlife

31. Methods and Techniques
Photographer1. #photography
2. #photooftheday
3. #portrait
4. #photogram
5. #behindthescenes

32. Why is Instagram important?
● Helps create your brand - an important part if you are serious
about your brand
● Everyone is there - over 1.6 billion likes happening each day!
● Average user spends 439 minutes per month on the mobile
platform!
● There are more influencers on instagram than any other social
network

33. Google +
● Social sharing network
● News, interests, connections
● Many groups and communities share, but it
may not help your brand. Just SEO

34. Methods and Techniques
● Create and complete your profile
● Join communities and engage with the
audience
● Share your content from website, blogs and
articles

35. Why is Google + important?
It has one single value to it’s active users
It shows up in google searches & brings more
daily visits to your site
***Great for SEO***

36. Others platforms like @Medium share your thoughts
Medium is a blogging platform
Allows you to follow people, and be followed
You can share your thoughts and blog daily

37. About.me
A “personal website” to gather your online
presence
Link everything together & share it to your
community

38. Which Social Media is best?
Which platform is best for you?
Depends on YOU - your style, needs & goals

39. Why use the Chosen Platform?
It should be fun!

40. Content?
So what kind of content should you focus on?
● Thought Leadership - write about your interests
and experience to help others
● Make it relevant to your audience and your Eco
system

41. What to Take Away
● Knowing best practices for Twitter and other social networks
● Knowing which social media platform is for you
● Knowing what strategies work best for your niche
● Sharing the value to your audience
Once you know this, you can start to create and share great content

42. Thank you for joining us today
If you have any questions, contact us!
GossipMedia.co