Emerging Technologies for Government Communications presented at the NC3C Summit on March 31, 2011.

1. Emerging Technologies for Government Communications NC3C Conference, Fayetteville NC. March 31, 2011

2. ABOUT ME 2 Joseph Porcelli, Director of GovEngage GovEngage is the professional service group of GovDelivery and GovLoop. We optimize digital communication and engagement to effectively and efficiently engage stakeholders, fulfill mission objectives, and save money.

4. Gov 2.0 – Government AND Citizens

5. Data: Why you should be online

6. Thought Frameworks, Strategy, and Beliefs

7. My Story

8. Emerging Technologies

9. Workflow and Gear

10. Awesome Examples

11. The Silver Bullet

12. Resources

14. How to do and integrate traditional and social media?

15. How do reach many effectively and quickly?

16. How do we reach people offline?

17. How do I convince my manager it’s worth it?

18. How do we with less money and more demands?

19. How do we leverage our resources and personnel?

20. How do I manage and prioritize my day and time?

21. How do we motivate others and myself?

22. How do we communicate in plain English?

23. What should we do when its gets ugly and political?

25. Government 1.0 6

26. Government 2.0 7

27. Government & Citizens 8

28. TRANSPARENT : OPEN : PARTICIPATORY 9

29. How the Public Perceives Community Information Systems (Monitor Group) Surveys in Philadelphia, San Jose, and Macon show that those who believe city hall is forthcoming are more likely than others to feel good about: the overall quality of their community; the ability of the entire information environment of their community to give them the information that matters; the overall performance of their local government; and the performance of all manner of civic and journalistic institutions ranging from the fire department to the libraries to the local newspaper and TV stations. In addition, government transparency is associated with residents’ personal feelings of empowerment: Those who think their government shares information well are more likely to say that average citizens can have an impact on government. 10

30. DATA: WHY YOU SHOULD BE ONLINE 11

31. PEW: 2000 - 2010 12

32. PEW: BROADBAND ODOPTION 13

33. PEW: LOCAL USERS 14

35. 65% feel it is easier today than five years ago to keep up with information about their community (vs. 47% of non-mobile connectors)

36. 51% use six or more different sources or platforms monthly to get local news and information (vs. 21%)

37. 75% use social network sites (vs. 42%)

39. PEW: WHO’S ONLINE DIGGING DEEPER 17

40. PEW: SOCIAL MEDIA 18

41. PEW: GOVERNMENT USAGE 19

42. PEW: CITIZEN GOV PREFERENCES 20

43. PEW: CITIZENS FIND GOV INFO 21

44. PEW: TYPES OF CITIZEN GOV USERS 22

45. PEW: TYPES OF CITIZEN GOV USERS 23

46. PEW: CITIZEN/GOV RECOMMENDATIONS 24

47. Thought Frameworks and Strategy 25

48. WHAT MATTERS! Mission Results Clicks, Opens, Subscribers, Page Views 26

49. METHODOLOGY FORULA Easy Value Created Engagement: What is the value of each connection we’re making? Effectiveness: What is our total reach? Efficiency: What was the total cost of the communication? Net Value 27

51. Provide for secure retirement

52. More people get flu shots

53. More people apply for benefits online

54. Awareness of benefits of flu shots, clinic locations, and free shot programs

55. Awareness of benefit application form online28

56. HOW TO MAKE PROGRESS 29

57. MAXIMIZE + OPTIMIZE 30

59. Fire Pit = Facebook/Ning- Where people gather to talk

60. Flares = Twitter/Digg- Drive traffic to your website

62. Meet people where they arewhen they have pain and where you can add value

63. Figure it out together, ask for help, you will get it

65. Continually ask yourself “what’s missing”

66. Continually ask your stakeholders “what should we do next”

68. MY STORY 34

69. CRIME IN MY NEIGHBORHOOD 35

70. LET’S CLEAN UP 36

71. I JOINED BPD 37

72. I BUILT THE FIRST NEIGHBORHOOD WATCH BLOG 38

73. I WORE A NAMETAG FOR A YEAR 39

74. NAMETAG DAY AT FENWAY PARK 40

75. FIRST POLICE SPONSORED SOCIAL NETWORK 41

76. THE MUG PROJECT (3 Hours) 42

77. LIVE STREAM (MTV) 43 SERVICE NATION

78. SOCIAL NETWORKS FOR BOSTON 44

79. SINGLE STREAM RECYCLING 45

80. HOMELAND SECURITY NETWORK 46

81. SNOW CREW (CITIZEN POWER) 47

82. EMERGING TECHNOLOGIES 48

83. 49

84. MOBILE APPS – WHERE IS THE BUS? 50

85. MOBILE APPS –AIRPORT DELAYS? 51

86. MOBILE APPS – TAG & SUBMIT! 52

87. QR CODES – QUICK RESPONSE (GOVFRESH.COM) 53

88. GOOGLE GOOGLES 54

89. SEECLICKFIX – Watch Areas 55

90. SEECLICKFIX – Watch Areas 56

91. 57

92. 58

93. 59 GROUP ME – FOR FUN + MUCH MORE

94. SEECLICKFIX – Watch Areas 60

95. LIKEMINDED.org 61

96. 62

97. LIKEMINDED.org 63

98. LIKEMINDED.org 64

99. 65

100. WORKFLOW & GEAR 66

101. GOOGLE APPS FOR GOVERNMENT 67

102. 68

103. 69

104. 70

105. 71 GOOGLE ANALYTICS

106. GOOGLE APPS FOR GOVERNMENT 72

107. GOOGLE APPS FOR GOVERNMENT 73

108. GOOGLE APPS FOR GOVERNMENT 74

109. 75 AWESOME CITY EXAMPLES

110. Example City Facebook Page City of Reno, Nevada What they do well: Integrate Useful Passionate champion

111. 1. Integrated Use of Other Platforms Integrated use of other tools

112. 2. Useful Reno discusses local road closures with explanations why. They also respond directly to citizen questions and concerns.

113. 3. Passionate Champion Meet Kristy Fifelski…Manager of City of Reno Facebook page. She is: Passionate Sense of humor Helpful Fact driven

114. Example City Twitter Feed Birdie NYC: mascot for NYC green initiative What they do well: 1. Fresh/Real/Funny 2. Engaging 3. Creatively Drives Awareness

115. 1. Fresh and Funny

116. 2. Real and Engaging Interacts directly with fans

117. 3. Creatively Drives Awareness Tweets images that drive awareness back to original mission

118. 84 THE SILVER BULLET

119. ????? 85

120. MY VERY BIASED OPINION 86

121. GOVLOOP ROCKS Problem: Millions of government employees working on similar issues but no safe place to connect and share best practices. ? Solution: Online community. Hub to connect disparate conversations/events. New technology leveraged to collaborate.

122. GOOGLE APPS FOR GOVERNMENT 88

123. GovDelivery Maximize direct connections to the public through digital communications Digital Subscription Management (DSM) is an automated system that uses email, text messaging and RSS feeds (with integration into social media sites) to notify residents about specific topics when new information is posted to a state’s website.

124. 90 GovDelivery Streamlined/Consolidated Collaborative Messaging In emergency situations, Mayor/Governor’s office has full access to all agency subscriber lists and can immediately send an emergency bulletin. Governor Office Environmental Management DOT Education Health Labor EMA DMV Full/Part/Volunteering Opportunities- All RI Employees Health Data & Safety/Diseases & Conditions/Publications/Flu Shots Stakeholders Teacher Support/Program Standards/After School Programs ABC6/WPRI All Media I95 N to Pawtucket delayed/Road Construction/Statewide highway projects Flash Flood/Snow Emergency/H1N1 Updates Boat Registration/Drivers License Renewals

126. Recycle Content

128. Send-By-EmailNOTE: Client resources may be required during setup.

129. MAXIMIZE + OPTIMIZE 92

130. DATA SOURCES PEW Government Online: The 3 “P’s” of Success | GovDelivery Government Online How the Public Perceives Community Information Systems How mobile devices are changing community information environments The State of the News Media 2011 93

131. HELPFUL BLOG POSTS Go to GovEngage.com We’ve posted a summary of all of the resources I just outlined, how-to blog posts, and a copy of this presentation. If there is something we can help you with, let’s today or fill out our challenge form online! 94

132. Questions and Answers 95

133. TELL ME WHAT YOU NEED HELP WITH TO STEP UP YOUR GAME! Joseph Porcelli Director, GovEngage Joseph@govengage.com @GovEngage 857-222-4420