SlideShare une entreprise Scribd logo
1  sur  19
Télécharger pour lire hors ligne
Linking Business Strategy and Excellent Communication James E. Grunig, Professor Emeritus Larissa A. Grunig, Professor Emerita Department of Communication University of Maryland College Park, Maryland, USA
Principles of Excellent Public Relations Practice ,[object Object],[object Object]
Principles of Excellence ,[object Object],[object Object],[object Object]
Principles of Excellence ,[object Object],[object Object],[object Object]
Principles of Excellence ,[object Object],[object Object],[object Object],[object Object]
These Principles Suggest That  Public Relations Is a Strategic Management Function ,[object Object],[object Object],[object Object]
This Approach Corresponds to the Stakeholder Approach to Management ,[object Object],[object Object],[object Object],[object Object]
Public Relations Contributes to  Strategic Management by ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reinventing Corporate Social Responsibility and Ethics ,[object Object],[object Object],[object Object]
The New Social Media ,[object Object],[object Object]
The Status of Integrated Communication ,[object Object],[object Object],[object Object]
Excellence Propositions On the Organization of the Public Relations Function ,[object Object],[object Object]
Propositions On the Organization of the Public Relations Function ,[object Object],[object Object]
Summary of Excellence Results Related to Organization of the Public Relations Function ,[object Object],[object Object],[object Object],[object Object]
Conclusions from 25 Qualitative Cases ,[object Object],[object Object],[object Object]
Related Research by Thomas Hunter on Fortune 500 Firms, 1997-1999 ,[object Object],[object Object],[object Object]
2005 USC GAP Study ,[object Object],[object Object],[object Object]
When PR Reports to the C-Suite Rather than Marketing ,[object Object],[object Object]
Moving to the Future ,[object Object]

Contenu connexe

Tendances

Leadership Perspectives: Leading and Looking Ahead Through COVID-19
Leadership Perspectives: Leading and Looking Ahead Through COVID-19Leadership Perspectives: Leading and Looking Ahead Through COVID-19
Leadership Perspectives: Leading and Looking Ahead Through COVID-19Sarah Jackson
 
The value of PR
The value of PR The value of PR
The value of PR Andre Davis
 
Improving communication in your organization June 2011
Improving communication in your organization June 2011Improving communication in your organization June 2011
Improving communication in your organization June 2011Timothy Holden
 
Using Public Relations to Improve Strategic Practice - Midterm
Using Public Relations to Improve Strategic Practice - MidtermUsing Public Relations to Improve Strategic Practice - Midterm
Using Public Relations to Improve Strategic Practice - MidtermMatt Gilhooly
 
Rebuilding corporate reputations
Rebuilding corporate reputationsRebuilding corporate reputations
Rebuilding corporate reputationsVladimir Verchinine
 
The CEO Communications Audit
The CEO Communications AuditThe CEO Communications Audit
The CEO Communications AuditThe Gandalf Group
 
Digital Media Usage in the Workplace: Policy Guidance
Digital Media Usage in the Workplace: Policy GuidanceDigital Media Usage in the Workplace: Policy Guidance
Digital Media Usage in the Workplace: Policy GuidanceEric Schwartzman
 
Friending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramFriending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramBurson-Marsteller
 
Public relations - Basic Concepts
Public relations - Basic ConceptsPublic relations - Basic Concepts
Public relations - Basic ConceptsMaga Cabral
 
The Top 17 PR Insights of 2021
The Top 17 PR Insights of 2021The Top 17 PR Insights of 2021
The Top 17 PR Insights of 2021Sarah Jackson
 
how-to-build-trust
how-to-build-trusthow-to-build-trust
how-to-build-trustDaniel Braun
 
Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...
Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...
Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...Samantha Rogers
 
Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...
Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...
Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...Nick Helsby
 
2020 JOTW Communications Survey
2020 JOTW Communications Survey 2020 JOTW Communications Survey
2020 JOTW Communications Survey Frank Strong
 
Relationship economics
Relationship economicsRelationship economics
Relationship economicsPROQUAME
 
MSLGROUP Reputation Impact Indicator Study 2015
MSLGROUP Reputation Impact Indicator Study 2015MSLGROUP Reputation Impact Indicator Study 2015
MSLGROUP Reputation Impact Indicator Study 2015MSL
 

Tendances (20)

Leadership Perspectives: Leading and Looking Ahead Through COVID-19
Leadership Perspectives: Leading and Looking Ahead Through COVID-19Leadership Perspectives: Leading and Looking Ahead Through COVID-19
Leadership Perspectives: Leading and Looking Ahead Through COVID-19
 
The value of PR
The value of PR The value of PR
The value of PR
 
Improving communication in your organization June 2011
Improving communication in your organization June 2011Improving communication in your organization June 2011
Improving communication in your organization June 2011
 
Using Public Relations to Improve Strategic Practice - Midterm
Using Public Relations to Improve Strategic Practice - MidtermUsing Public Relations to Improve Strategic Practice - Midterm
Using Public Relations to Improve Strategic Practice - Midterm
 
Rebuilding corporate reputations
Rebuilding corporate reputationsRebuilding corporate reputations
Rebuilding corporate reputations
 
CSR, SMEs and Social Media: A Report from the Front Lines
CSR, SMEs and Social Media: A Report from the Front LinesCSR, SMEs and Social Media: A Report from the Front Lines
CSR, SMEs and Social Media: A Report from the Front Lines
 
The CEO Communications Audit
The CEO Communications AuditThe CEO Communications Audit
The CEO Communications Audit
 
A view from the top. Corporate communication from the perspective of senior e...
A view from the top. Corporate communication from the perspective of senior e...A view from the top. Corporate communication from the perspective of senior e...
A view from the top. Corporate communication from the perspective of senior e...
 
What Makes a Chief Communications Officer Excellent?
What Makes a Chief Communications Officer Excellent? What Makes a Chief Communications Officer Excellent?
What Makes a Chief Communications Officer Excellent?
 
Digital Media Usage in the Workplace: Policy Guidance
Digital Media Usage in the Workplace: Policy GuidanceDigital Media Usage in the Workplace: Policy Guidance
Digital Media Usage in the Workplace: Policy Guidance
 
Chapter 3
Chapter 3Chapter 3
Chapter 3
 
Friending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and InstagramFriending in High Places: Business Leaders On Facebook and Instagram
Friending in High Places: Business Leaders On Facebook and Instagram
 
Public relations - Basic Concepts
Public relations - Basic ConceptsPublic relations - Basic Concepts
Public relations - Basic Concepts
 
The Top 17 PR Insights of 2021
The Top 17 PR Insights of 2021The Top 17 PR Insights of 2021
The Top 17 PR Insights of 2021
 
how-to-build-trust
how-to-build-trusthow-to-build-trust
how-to-build-trust
 
Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...
Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...
Watson Helsby's FTSE 100 Group Director of Corporate Communications / Affairs...
 
Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...
Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...
Watson Helsby's Annual FTSE 100 Group Director of Corporate Communications/Af...
 
2020 JOTW Communications Survey
2020 JOTW Communications Survey 2020 JOTW Communications Survey
2020 JOTW Communications Survey
 
Relationship economics
Relationship economicsRelationship economics
Relationship economics
 
MSLGROUP Reputation Impact Indicator Study 2015
MSLGROUP Reputation Impact Indicator Study 2015MSLGROUP Reputation Impact Indicator Study 2015
MSLGROUP Reputation Impact Indicator Study 2015
 

En vedette

Effective communication matrix
Effective communication matrixEffective communication matrix
Effective communication matrixThe Bid Coach Ltd
 
Thoughts on internal communication via Rachel Miller @AllthingsIC
Thoughts on internal communication via Rachel Miller @AllthingsICThoughts on internal communication via Rachel Miller @AllthingsIC
Thoughts on internal communication via Rachel Miller @AllthingsICRachel Miller
 
Communication Characteristics Of Effective Workplace Communication Elc3203 1
Communication   Characteristics Of Effective Workplace Communication Elc3203 1Communication   Characteristics Of Effective Workplace Communication Elc3203 1
Communication Characteristics Of Effective Workplace Communication Elc3203 1The Hong Kong Polytechnic University
 
How to write an internal communication strategy
How to write an internal communication strategyHow to write an internal communication strategy
How to write an internal communication strategyRachel Miller
 
Effective communication in the workplace
Effective communication in the workplaceEffective communication in the workplace
Effective communication in the workplaceDavid Giard
 
5 Foolproof Business Communication Tools Every Company Needs
5 Foolproof Business Communication Tools Every Company Needs5 Foolproof Business Communication Tools Every Company Needs
5 Foolproof Business Communication Tools Every Company NeedsAxero Solutions
 
Communication process
Communication processCommunication process
Communication processNursing Path
 
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Axero Solutions
 
Process of communication
Process of communicationProcess of communication
Process of communicationSweetp999
 
10 Ways to Improve Internal Communication
10 Ways to Improve Internal Communication10 Ways to Improve Internal Communication
10 Ways to Improve Internal CommunicationWeekdone.com
 
Avoid these 10 mistakes in your internal communications strategy
Avoid these 10 mistakes in your internal communications strategyAvoid these 10 mistakes in your internal communications strategy
Avoid these 10 mistakes in your internal communications strategyVing
 
Communication ppt
Communication pptCommunication ppt
Communication pptTirtha Mal
 
COMMUNICATION POWERPOINT
COMMUNICATION POWERPOINTCOMMUNICATION POWERPOINT
COMMUNICATION POWERPOINTAndrew Schwartz
 

En vedette (16)

Blue ocean strategy
Blue ocean strategyBlue ocean strategy
Blue ocean strategy
 
Effective communication matrix
Effective communication matrixEffective communication matrix
Effective communication matrix
 
Thoughts on internal communication via Rachel Miller @AllthingsIC
Thoughts on internal communication via Rachel Miller @AllthingsICThoughts on internal communication via Rachel Miller @AllthingsIC
Thoughts on internal communication via Rachel Miller @AllthingsIC
 
Cultural Diversity vs Workplace Communication
Cultural Diversity vs Workplace CommunicationCultural Diversity vs Workplace Communication
Cultural Diversity vs Workplace Communication
 
Communication Characteristics Of Effective Workplace Communication Elc3203 1
Communication   Characteristics Of Effective Workplace Communication Elc3203 1Communication   Characteristics Of Effective Workplace Communication Elc3203 1
Communication Characteristics Of Effective Workplace Communication Elc3203 1
 
How to write an internal communication strategy
How to write an internal communication strategyHow to write an internal communication strategy
How to write an internal communication strategy
 
Effective communication in the workplace
Effective communication in the workplaceEffective communication in the workplace
Effective communication in the workplace
 
5 Foolproof Business Communication Tools Every Company Needs
5 Foolproof Business Communication Tools Every Company Needs5 Foolproof Business Communication Tools Every Company Needs
5 Foolproof Business Communication Tools Every Company Needs
 
Communication process
Communication processCommunication process
Communication process
 
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
Internal Communication Ideas - 10 Simple Secrets to Totally Rock Your Interna...
 
effective communication skills ppt
effective communication skills ppteffective communication skills ppt
effective communication skills ppt
 
Process of communication
Process of communicationProcess of communication
Process of communication
 
10 Ways to Improve Internal Communication
10 Ways to Improve Internal Communication10 Ways to Improve Internal Communication
10 Ways to Improve Internal Communication
 
Avoid these 10 mistakes in your internal communications strategy
Avoid these 10 mistakes in your internal communications strategyAvoid these 10 mistakes in your internal communications strategy
Avoid these 10 mistakes in your internal communications strategy
 
Communication ppt
Communication pptCommunication ppt
Communication ppt
 
COMMUNICATION POWERPOINT
COMMUNICATION POWERPOINTCOMMUNICATION POWERPOINT
COMMUNICATION POWERPOINT
 

Similaire à Business Strategy And Excellent Communication

Public Relations And Strategic Management
Public Relations And Strategic ManagementPublic Relations And Strategic Management
Public Relations And Strategic ManagementNicole Wells
 
Pr based on management
Pr based on managementPr based on management
Pr based on managementLilyvic Kalim
 
Crisis And Strategy Management - James Grunig / MAM
Crisis And Strategy Management - James Grunig / MAMCrisis And Strategy Management - James Grunig / MAM
Crisis And Strategy Management - James Grunig / MAMDifusão Editora
 
Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1Kane Hopkins
 
Public Relations Management
Public Relations ManagementPublic Relations Management
Public Relations ManagementDr T.Sivakami
 
Evaluating Program Efficacy (Published)
Evaluating Program Efficacy (Published)Evaluating Program Efficacy (Published)
Evaluating Program Efficacy (Published)dmichaelson
 
3rd HW of Introduction to Communication
3rd HW of  Introduction to Communication3rd HW of  Introduction to Communication
3rd HW of Introduction to CommunicationKrishna Subedi
 
Abstract mica shyama dutta
Abstract mica shyama duttaAbstract mica shyama dutta
Abstract mica shyama duttaShyama Dutta
 
Abstract mica shyama dutta
Abstract mica shyama duttaAbstract mica shyama dutta
Abstract mica shyama duttaShyama Dutta
 
The public relations as a management function and the challenges to effective...
The public relations as a management function and the challenges to effective...The public relations as a management function and the challenges to effective...
The public relations as a management function and the challenges to effective...Alexander Decker
 
Social Responsibility in Public Relations
Social Responsibility in Public RelationsSocial Responsibility in Public Relations
Social Responsibility in Public RelationsMichal Liberman
 
Communication Of Values And Ethics In Strategic...
Communication Of Values And Ethics In Strategic...Communication Of Values And Ethics In Strategic...
Communication Of Values And Ethics In Strategic...Christina Padilla
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Abdul Jawad Chaudhry
 

Similaire à Business Strategy And Excellent Communication (20)

Grunig
GrunigGrunig
Grunig
 
Public Relations And Strategic Management
Public Relations And Strategic ManagementPublic Relations And Strategic Management
Public Relations And Strategic Management
 
Pr based on management
Pr based on managementPr based on management
Pr based on management
 
Crisis And Strategy Management - James Grunig / MAM
Crisis And Strategy Management - James Grunig / MAMCrisis And Strategy Management - James Grunig / MAM
Crisis And Strategy Management - James Grunig / MAM
 
Public relation
Public relationPublic relation
Public relation
 
Pr notes
Pr notesPr notes
Pr notes
 
Pr notes
Pr notesPr notes
Pr notes
 
Pr notes
Pr notesPr notes
Pr notes
 
Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1Public Relations Practice 2014: Week 1
Public Relations Practice 2014: Week 1
 
Public Relations Management
Public Relations ManagementPublic Relations Management
Public Relations Management
 
Evaluating Program Efficacy (Published)
Evaluating Program Efficacy (Published)Evaluating Program Efficacy (Published)
Evaluating Program Efficacy (Published)
 
Corporate Communication
Corporate CommunicationCorporate Communication
Corporate Communication
 
3rd HW of Introduction to Communication
3rd HW of  Introduction to Communication3rd HW of  Introduction to Communication
3rd HW of Introduction to Communication
 
Abstract mica shyama dutta
Abstract mica shyama duttaAbstract mica shyama dutta
Abstract mica shyama dutta
 
Abstract mica shyama dutta
Abstract mica shyama duttaAbstract mica shyama dutta
Abstract mica shyama dutta
 
The public relations as a management function and the challenges to effective...
The public relations as a management function and the challenges to effective...The public relations as a management function and the challenges to effective...
The public relations as a management function and the challenges to effective...
 
Social Responsibility in Public Relations
Social Responsibility in Public RelationsSocial Responsibility in Public Relations
Social Responsibility in Public Relations
 
Communication Of Values And Ethics In Strategic...
Communication Of Values And Ethics In Strategic...Communication Of Values And Ethics In Strategic...
Communication Of Values And Ethics In Strategic...
 
Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)Chapter 1 (introduction to media management)
Chapter 1 (introduction to media management)
 
Public relations practices 2010
Public relations practices 2010Public relations practices 2010
Public relations practices 2010
 

Plus de Governance Learning Network®

Plus de Governance Learning Network® (20)

Governance Learning Network®
Governance Learning Network®Governance Learning Network®
Governance Learning Network®
 
The Impact Of Government Policy On Business
The Impact Of Government Policy On BusinessThe Impact Of Government Policy On Business
The Impact Of Government Policy On Business
 
Winning With Leadership
Winning With LeadershipWinning With Leadership
Winning With Leadership
 
What Businesses Do
What Businesses DoWhat Businesses Do
What Businesses Do
 
Types Of Market
Types Of MarketTypes Of Market
Types Of Market
 
Types Of Business Organisation
Types Of Business OrganisationTypes Of Business Organisation
Types Of Business Organisation
 
The Theory Of The Firm
The Theory Of The FirmThe Theory Of The Firm
The Theory Of The Firm
 
Team Building & Team Work
Team Building & Team WorkTeam Building & Team Work
Team Building & Team Work
 
Small Firm Sector
Small Firm SectorSmall Firm Sector
Small Firm Sector
 
Stakeholder Model
Stakeholder ModelStakeholder Model
Stakeholder Model
 
Strategic Planning
Strategic PlanningStrategic Planning
Strategic Planning
 
Regulation
RegulationRegulation
Regulation
 
Strategic Thinking
Strategic ThinkingStrategic Thinking
Strategic Thinking
 
Role Of Profits And Markets
Role Of Profits And MarketsRole Of Profits And Markets
Role Of Profits And Markets
 
Pressure Groups
Pressure GroupsPressure Groups
Pressure Groups
 
Product Portfolio Analysis
Product Portfolio AnalysisProduct Portfolio Analysis
Product Portfolio Analysis
 
Production And Quality
Production And QualityProduction And Quality
Production And Quality
 
Production Methods & Kaizen
Production Methods & KaizenProduction Methods & Kaizen
Production Methods & Kaizen
 
Products And Services
Products And ServicesProducts And Services
Products And Services
 
Organisational Structures
Organisational StructuresOrganisational Structures
Organisational Structures
 

Dernier

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakEditores1
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGlokeshwarmaha
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfCharles Cotter, PhD
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Onlinelng ths
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfHajeJanKamps
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfAnhNguyen97152
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfSourav Sikder
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023Steve Rader
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhangmcgroupjeya
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato pptElizangelaSoaresdaCo
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.ukaroemirsr
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsP&CO
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsWristbands Ireland
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfHajeJanKamps
 

Dernier (20)

IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
Tata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerakTata Kelola Bisnis perushaan yang bergerak
Tata Kelola Bisnis perushaan yang bergerak
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISINGUNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
UNLEASHING THE POWER OF PROGRAMMATIC ADVERTISING
 
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdfTalent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
Talent Management research intelligence_13 paradigm shifts_20 March 2024.pdf
 
To Create Your Own Wig Online To Create Your Own Wig Online
To Create Your Own Wig Online  To Create Your Own Wig OnlineTo Create Your Own Wig Online  To Create Your Own Wig Online
To Create Your Own Wig Online To Create Your Own Wig Online
 
PDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdfPDT 88 - 4 million seed - Seed - Protecto.pdf
PDT 88 - 4 million seed - Seed - Protecto.pdf
 
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdfGraham and Doddsville - Issue 1 - Winter 2006 (1).pdf
Graham and Doddsville - Issue 1 - Winter 2006 (1).pdf
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdfChicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
Chicago Medical Malpractice Lawyer Chicago Medical Malpractice Lawyer.pdf
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023NASA CoCEI Scaling Strategy - November 2023
NASA CoCEI Scaling Strategy - November 2023
 
MC Heights construction company in Jhang
MC Heights construction company in JhangMC Heights construction company in Jhang
MC Heights construction company in Jhang
 
Plano de marketing- inglês em formato ppt
Plano de marketing- inglês  em formato pptPlano de marketing- inglês  em formato ppt
Plano de marketing- inglês em formato ppt
 
7movierulz.uk
7movierulz.uk7movierulz.uk
7movierulz.uk
 
Entrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizationsEntrepreneurship & organisations: influences and organizations
Entrepreneurship & organisations: influences and organizations
 
Fabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and FestivalsFabric RFID Wristbands in Ireland for Events and Festivals
Fabric RFID Wristbands in Ireland for Events and Festivals
 
Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024Borderless Access - Global Panel book-unlock 2024
Borderless Access - Global Panel book-unlock 2024
 
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdfPDT 89 - $1.4M - Seed - Plantee Innovations.pdf
PDT 89 - $1.4M - Seed - Plantee Innovations.pdf
 

Business Strategy And Excellent Communication

  • 1. Linking Business Strategy and Excellent Communication James E. Grunig, Professor Emeritus Larissa A. Grunig, Professor Emerita Department of Communication University of Maryland College Park, Maryland, USA
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.