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Social Media Optimization,[object Object]
“I hear YouTube, Twitter and Facebook are merging to form a super-social media site -YouTwitFace.”− Conan O'Brien, The Tonight Show, June 2, 2009.,[object Object]
Social Media…it’s a beautiful world,[object Object]
Social Media Optimization is all about being HUMAN
640 Tweets per second posted on Twitter,[object Object]
1.5 million Subscribers2 billion videos watched everyday24 hours of video uploaded per minand it keeps getting better…,[object Object]
Social Media Optimization is all about being HUMAN
Social Media Optimization is all about being HUMAN
and this is where they all get it wrong.,[object Object]
Social Media Optimization is all about being HUMAN
It’s not about Eye Balls,[object Object]
It’s not about the Number of hits,[object Object]
It’s about being Human,[object Object]
Social Media Optimization is all about being HUMAN
Sales     |     ROI     |     Bottom lineWRONG,[object Object]
Connecting    |    Listening      |   EngagingRIGHT,[object Object],The Secret: Connecting, Listening and Engaging leads to increased Sales, ROI and Bottom Line in the long run,[object Object]
Now that we have got our objectives right, let’s see how we can rightly use the different avenues of social media,[object Object]
Social Media Optimization is all about being HUMAN
Facebook is a social network where every consumer becomes your PR manager,[object Object]
      Facebook  is all about…,[object Object],[object Object]
Listening  to Conversations
Letting fans have their own conversation
Engaging with fans along with Facebook Applications and contests
Providing opportunities for fans to advocate your brand through likes and comments,[object Object]
33% of Facebook users are fans of brands
Survey shows that the #1 reason users become Fans are to get special offers and promotions
Research shows that an average Facebook Fan is worth $3.60 of Marketing Money every year,[object Object]
More warmth. Less Spam,[object Object]
Fans like free stuff,[object Object]
Involve your Fans,[object Object]
Care for your Fans,[object Object]
Let your fans speak freely,[object Object]
Educate your Fans,[object Object]
Social Media Optimization is all about being HUMAN
Twitter is a text message to the entire world,[object Object]
      Twitter is all about,[object Object],[object Object]
Listening and Solving customer complaints
Listening to customer suggestions
Sharing valuable information,[object Object]
There are 106 millions users on Twitter
70 million Tweets are sent everyday
That’s 640 Tweets per second
An estimated 1 million active Indian users on Twitter,[object Object]
Solve Customer Complaints,[object Object]
Brand Recall Campaigns,[object Object]
Share valuable information,[object Object]
Listen to customer suggestions,[object Object]
Social Media Optimization is all about being HUMAN
You Tube,[object Object]
      YouTube is all about,[object Object],[object Object]
Going viral
Live demos
Call to action,[object Object]
24 hours of video are uploaded on Youtube every minute
It would take you 1,700 years to watch all the Youtube videos
“Bad Romance” by Lady Gaga has more than 220 million clicks till date,[object Object]

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