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LOCATION
HISTORY BEFORE MAIN STREET
HISTORY
HISTORY
HISTORY BEFORE MAIN STREET
HISTORY BEFORE MAIN STREET
OLD TOWN MAIN STREET
OLD TOWN MAIN STREET
Old Town Commercial Association
The Four Point Approach
-Plus one
 Promotions
 Design
 Organization
 Economic Restructuring
 ROOT Group
Promotions
Taste & Tour of Old Town
Chalk of the Town
Festival of the Moon & Sun
Turner Street Outdoor Theater
Oktoberfest
Dickens Village
Design
Plant Swap
Community Clean Up
Pickin’ Up Old Town Campaign
General Beautification of Old Town
Benches & Banners
Organization
Annual Meeting
Sponsorship
Membership
Joint Mixer
Compassionate Feast
Popcorn Tins
Pancake Flip-off
Economic Restructuring
    Wake Up Old Town
    Business Assistance Team
    Brokers Luncheon
    Business Planning Guide
Root Group
Maintaining the River Trail
Community Block Party
Farmers Market
Community Garden
EVENTS
ARE WHAT KEEP OUR PROGRAM ALIVE
PROMOTIONS   TASTE & TOUR OF OLD TOWN
Promotions   CHALK OF THE TOWN
PROMOTIONS   SCRAPFEST
PROMOTIONS   SCRAPFEST
PROMOTIONS   SCRAPFEST
PROMOTIONS   SCRAPFEST
PROMOTIONS TURNER ST. OUTDOOR THEATER
     OOR
 OUTD T E R                        R
 THEA                         DOO
                           OUT AT E R
                           THE




                  OOR                           R
              OUTD T E R                   DOO
                                        OUT AT E R
              THEA                      THE
PROMOTIONS   DICKENS VILLAGE
FESTIVAL SEASON
FESTIVAL OF THE MOON & SUN

    5 MONTH PLANNING PROCESS
           1 COMMITTEE
         HOURS OF TASKS
          $46000 RAISED
THE ELEMENTS
 DESIGN
 PROMOTION MATERIALS
 FOOD VENDORS
 DRINK VENDORS
 MEDIA
 SUPPLIES
 MERCHANDISE
 SPONSORS
 VIP
 LAYOUT
 VOLUNTEERS
 ENTERTAINMENT
 TRANSPORTATION
HOW TO MAKE A OLD
FESTIVAL NEW...
FESTIVAL OF THE MOON & SUN
FESTIVAL OF THE MOON & SUN
FESTIVAL OF THE MOON & SUN
OLD TOWN OKTOBERFEST
OLD TOWN OKTOBERFEST
SO HOW DOES ALL THE
MAGIC HAPPEN
 GET THE BEST PEOPLE / COMMITTEES
 ORGANIZATION
 PASSION
 DEPENDENCY
 SHOWCASING OUR COMMUNITY - OLD TOWN
INTERNING AT OTCA
COMMUNICATION
INTERNSHIP
   Execute all aspects of one major event in Old Town including:
       Securing sponsors, vendors, entertainment
       Coordinating day of event
   Write press releases and monthly newsletter stories
   Develop social media campaigns
   Work with local businesses and execute beautification
projects
   Create website and advertising copy
DESIGN
INTERNSHIP
 Monthly City Pulse Ads
 OTCA Branding Materials
 Festival & Event Posters
 All event collateral materials
 Website design
ONE
COMMUNITY
Coming together and creating a legacy what makes Old Town the
thriving community it is today.
THANK YOU
LOUISE GRADWOHL
EXECUTIVE DIRECTOR
OLD TOWN COMMERCIAL ASSOCIATION


louise@oldtownmainstreet.org

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MSU & OTCA Events 2012 Presentation

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