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THE JOB SEARCH & HOW TO GET THERE
WHAT WE
WILL COVER:
 You as an Advertising Student
 Internship Experience
 My Story
 How to Get a Job
 OTCA & Intern Program
Lets Take a Poll
 # of Creative Track Students
 # of Account Track Students
QUESTIONS
   What are your fears about getting a job or internship?

   What do you think you have to offer the job market as
an advertising student?
LET ME TELL YOU...
VERSATILITY
 Design Experience
 Public Relations Writing
 Copy Editing
 Campaign Work
 Social Media
 Photography
THESE THINGS ARE WHAT MAKE
       YOU STAND OUT
THIS IS YOUR KEY TO A JOB
BUT WHAT’S THE CATCH?
IT IS ALL ABOUT HOW YOU
      EXECUTE
PEOPLE SAY COLLEGE IS THE
BEST TIME OF YOUR LIFE

SO...
TAKE LOTS OF CHANCES
     MAKE LOTS OF MOVES
YOU MISS 100% OF THE SHOTS YOU DON’T TAKE
            - WAYNE GRETZKY
SCARED?
You don’t have time to be.
Take a chance.
Poll:
How many of you have taken an
internship?
How many of you are seniors and have
completed or are completing more than
1 internship?
EXPERIENCE IS THE KEY
TO GETTING A JOB.
BUT WHAT IF YOU DON’T
KNOW WHAT YOU WANT TO
DO?
OR WHAT KIND OF INTERNSHIP YOU WANT...
THINK OF IT THIS WAY...



 INTERNING IS LIKE DATING
 - IT’S NOT ALWAYS LOVE
 AT FIRST SIGHT
SO YOU
BECOME AN
INTERN
 Go above and beyond
 Set goals
 Don’t miss an opportunity
 Do things that scare you
 Offer help, work from home - BE THE BEST
Set the Bar
 Stand out.
 Get to work early.
 Get to know people.
 Ask questions.
 Create.
 Speak Up!
Don’t get the
UNPAID INTERN SYNDROME
   “I don’t get paid so I can....”
Your boss is watching you,
and their recommendation is
priceless
INTERNSHIPS = SKILL SET DEVELOPMENT
	 	 	 	 	 	 	 = NETWORKING
	 	 	 	 	 	 	 = JOB OPPORTUNITIES
WITHOUT THEM... ALL YOU
HAVE IS A PIECE OF PAPER
FROM MSU
So you’re graduating...now what
Identify your strengths
Pursue your passions
Believe in yourself
Talk to EVERYONE
Network
The Job Search Begins...My Story
ABOUT ME
College Life
Wharton Center for Performing Arts
Dance Department Assistant
Michael Patrick Shiels
Orchesis Dance
Alpha Omicron Pi
Part Time Jobs
My First “Real” interview...
and what went wrong
   Unprepared
   Lack of knowledge of their company
   Poor choice of questions
   Lack of confidence, didn’t know my strengths
   Total flop
So I took
another
internship


Welcome to:
Old Town Commercial Association
What I did.
   Worked 3 jobs
   Put on a Festival
   Met people
   Came in early, stayed late
   Worked from home
   Took advantage of ever
opportunity.
   Pushed myself
And then it happened...
I FOUND MY PASSION
Things appeared to be falling
into place
 The Job Opening
 The connection
 I applied
 Meanwhile offered a ‘full time’ low wage job
 Got the interview
 Played every move carefully
I was beginning to believe....
...that I was going to get a
job
And then the unexpected happened:
I landed TWO jobs :)
So how do you get a job...better yet
that perfect job?
Things to live by
   Follow your gut
   Believe in yourself
   Articulate your beliefs, passions and goals clearly:
people are listening
   Never ever give up
RESUME TIPS FROM THE
EMPLOYER
Design your resume (Expected from the younger generation)

Don’t have errors on your resume

Don’t design it on two pages if you don’t need it

Saving your files (creating the presentation)

Online Portfolios (careful how you “brand” yourself)
CREATIVE
TYPICAL
So you got the interview
Make sure you...
DO YOUR RESEARCH
Website
Google News
Facebook
Twitter
Youtube
LinkedIn
The Defining
Question:
“What can you tell me about our organization?”
Additional Tips
   Practice interview questions
   Get a suit and dry clean it. Better to overdress then
underdress.
   Present yourself as though you are representing the company
   Prepare something to show them - portfolio
The casual interview mistakes
     You know the company
     You know the interviewer
     It’s a phone interview




NEVER TAKE ANYTHING FOR GRANTED
It’s game time
Shake hands with
EVERYONE
Game time tips:
   Don’t rush
   Maintain strong eye contact
   Have a portfolio - something that illustrates your
versatility, personality, goals and passions
   Make business cards
   Breath
WALK AWAY WITH THE
SATISFACTION THAT YOU
KNOW YOU DID YOUR BEST
WELCOME TO OLD TOWN
LOCATION
The Four Point Approach
 Promotions
 Design
 Organization
 Economic Restructuring
 ROOT Group
OTCA & MSU Advertising Association
OTCA & MSU Advertising Association
OTCA & MSU Advertising Association
OTCA & MSU Advertising Association
OTCA & MSU Advertising Association
OTCA & MSU Advertising Association
OTCA & MSU Advertising Association
INTERNING AT OTCA
COMMUNICATION
INTERNSHIP
   Execute all aspects of one major event in Old Town including:
       Securing sponsors, vendors, entertainment
       Coordinating day of event
   Write press releases and monthly newsletter stories
   Develop social media campaigns
   Work with local businesses and execute beautification
projects
   Create website and advertising copy
DESIGN
INTERNSHIP
 Monthly City Pulse Ads
 OTCA Branding Materials
 Festival & Event Posters
 All event collateral materials
 Website design
ONE
COMMUNITY
Coming together and creating a legacy
what makes Old Town the thriving
community it is today.
THANK YOU
LOUISE GRADWOHL
EXECUTIVE DIRECTOR
OLD TOWN COMMERCIAL ASSOCIATION


louise@oldtownmainstreet.org

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OTCA & MSU Advertising Association

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