Teens, trends in communications and revolutions. What happens when you have a large group of under-utilized, socially active youth armed with abundant technology? This is perhaps the greatest social experiment of our time.

1. Teens and Trends in Communications (and revolutions)

2. I found this graph illustrating the shocking difference in unemployment rates and age groups

3. The data was from 2008 and I wondered what had transpired in the two years since? 2010 2011 2012

4. What I found was even more shocking. 26.2% 25.7% 24.5% 2010 2011 2012

5. 26.2% 25.7% 24.5% What is going on here? This is fundamentally the future of our nation. 2010 2011 2012

6. 26.2% 25.7% 24.5% What is going to be the long term impact on this age group? 2010 2011 2012

7. Let’s explore what we know about the communication behaviors of teens in the U.S.

8. Of course this is focused on the mobile. (That’s what I do) Let’s look at what we know about their habits and behaviors.

9. Q: What communication methods do you use? % of teens who have use each communication method to contact their friends Teens 12-17 This isn’t a surprise. http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

10. Q: What communication methods do you use? % of teens who have use each communication method to contact their friends Teens 12-17 This is a pre-Facebook snapshot because… http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

11. Top Social Media Brands by Total Audience (000) % Growth Because growth like this will quickly change the communication landscape.

12. Q: What communication methods do you use? % of teens who have use each communication method to contact their friends Teens 12-17 An unfortunate trend for landline providers http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

13. Typical number of text messages sent per day Broken down by mean and median number, by age and by sex. Teens 12-17 http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

14. Teens 12-17 Q: How often do you text? http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

15. How does this compare to other age groups? American teens on average send or receive 3,339 texts a month Teen females send and receive an average of 4,050 texts per month Teen males send or receive an average of 2,539 texts per month.

16. Teens 12-17 % of teen texters who send that many texts PER DAY 15% of teens who are texterssend more than 200 texts a day, or more than 6,000 texts a month. http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

17. What is going on with all the texting?

18. Teens 12-17 Q: When you text someone, why do you text?

19. Teens 12-17 % of teen cell phone users who use texting or calling for the following purposes Surprise! Teens are still calling too! http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

20. Teens 12-17 How often do you talk to _____ on your cell phone?

21. Teens 12-17 % of teen cell phone users who have used the following functions on their cell phones http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

22. Teens 12-17 % of teen cell phone users who have used the following functions on their cell phones by age http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

23. Teens 12-17 % of teen cell phone users who have done things on their cell phones by age http://pewinternet.org/Reports/2010/Teens-and-Mobile-Phones.aspx

24. So what else is going on? Let’s look at what devices teens own for clues.

25. Percentage of US adults (18+) in each generation who own the following. Who Owns What? http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx

26. Percentage of US adults (18+) in each generation who own the following. Who Owns What? http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx

27. Percentage of US adults (18+) in each generation who own the following. Who Owns What? http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx

28. Percentage of US adults (18+) in each generation who own the following. Who Owns What? http://pewinternet.org/Reports/2011/Generations-and-gadgets.aspx

29. Comparing Q2 2009 to Q2 2010 Teen Data Use

30. 26.2% 25.7% 24.5% So what happens when you have a large group of under-utilized, socially active youth armed with abundant technology? 2010 2011 2012

31. • endlessly chat What will this technologically savvy age group with plenty of time on their hands do? • spread trashy gossip • foster romance or ….

32. Or, as was recently demonstrated in Tunisia and Egypt, something of far greater significance. Photo by The Huffington Press.

33. What do these regions share? Both have a large group of under-utilized, socially active youth armed with abundant technology.

34. Recent images from Egypt Notice anything significant?

35. Youth in Egypt used Social Media to organize and communicate http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873

36. Texting twitter updates increase until the government attempted to shut down the channel http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873

37. http://www.slideshare.net/interactspa/social-media-sparking-the-egyptian-revolution-in-2011-7042873

38. Egypt and Tunisia demonstrated the power of social media and connected communities. What about the youth of the U.S.? It’s a subject worth keeping any eye on.

39. LinkedIn Profile- Click Here www.graham-mcinnes.com