Smartphones, games, and social networks are highly relevant to marketing. Smartphones are ubiquitous and people spend significant time on them, including playing games and using social networks. This provides opportunities to reach large audiences, including younger demographics. Casino games have seen significant success on apps and social platforms. Casinos and suppliers are targeting these channels to access new player pools without regulatory hurdles. Marketers can take advantage of current mobile and social trends to engage customers, acquire new players, and increase revenues by embracing smartphones, games, and social networks in their strategies.

1. SMARTPHONES, GAMES, SOCIAL NETWORKS
An overview:
How are they relevant to you?

3. Introduction
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4. Agenda
1 What are social games and what are the platforms?
2 Smartphones are a key marketing tool: The facts
Apps, social networks and casino games: An
3 introduction and analysis
Why are casinos and suppliers targeting social
4 networks and platforms?
How can casino marketers take advantage of
5 current trends?

5. 1 What are social games and what are the platforms?

6. What are social games?
A social game is a game designed to
interact with other players on any level
 If the user chooses to play a social
game all alone, they’ll limit their
own game experience.

7. What are the platforms?

8. Global Internet Device Sales
Smartphones and Tablets are becoming a much
greater proportion of total device sales. Source: Business Insider, Gartner, Tech Crunch

9. Huge potential
 419m phones sold in 2012 Q2
 Apple & Samsung = 83% total smartphone sales
 Smartphone penetration in France is at 38%
 Estimated 665m tablets in use by 2016
Source: Business Insider, Gartner, Tech Crunch, Think Insights, TNS Infratest

10. 2 Smartphones are a key marketing tool: The facts

11. Why are smartphones so important?
Want access to your current and future customers at any time?
don’t leave
Smartphones are always
on, always with you
78% home without
theirs
Smartphone
=
penetration is
More potential customers!
rising
Source: Think Insights, TNS Infratest

12. Smartphones are a multi-activity
portal
Source: Think Insights, TNS Infratest

13. Access a younger demographic:
18-24 year olds
spend 1-5 hours on their
89% smartphone
spend 5-10 hours on
10% their smartphone
would like brands to
34% send them promotions
on their smartphone
only want deals relevant
40% to them
Source: mBlox

14. Source: Think Insights, TNS Infratest

15. Mobile ads make an impression
Source: Think Insights, TNS Infratest

16. Relevance
Mobile devices are becoming increasingly relevant
to retailers to effectively communicate with
customers, including casinos.
Games = largest form of entertainment (second
only to browsing the internet)
Social networks are used by 80% of users
There is a clear synergy between
Smartphones + Games + Social networks

18. Apps, social networks and casino games: An
3 introduction and analysis

19. What are the Stats for Apps?
 Gartner projects 45.6bn Apps will be
downloaded in 2012.
 300bn App downloads per annum by
2016.
Source: Madvertise, VentureBeat

20. Top Grossing Apps & Games
Significant
number of
casino Apps in
the Top
Grossing
charts…
 40% of respondents in the social games industry have
already a SOCIAL CASINO GAME – FACT!
 Of those who haven’t, 50% are considering launching
Source: AppData, Kontagent

21. EXCITING MARKET OPPORTUNITY
 SOCIAL
 MOBILE
 CASINO
Source: Experian-Hitwise, AppData, Kontagent

22. The casino suppliers
 5.2m MAUs  1.2m MAUs
 1.5m DAUs  0.3m DAUs
Source: AppData

23. The Casinos - Caeser’s
Harrah’s purchased Playtika last
year for US $80m.
• Slotomania
– “Cutting-edge video slots,
bringing Vegas to
leading social networks”
• Farkle (dice game)
Facebook
App Store
Google +
Yahoo Japan
Vkontackte.ru
Mail.ru

24. Why are casinos and suppliers targeting social
4 networks and platforms?

25. To access a significant and growing
communication channel

26. The global social casino market is thought to
have doubled in value since 2011 to $1.6bn.
Forecasted growth to $2.4bn by 2015.
Source: VentureBeat

27.  Since 2010 the number of social gamers
playing social casino style games has doubled
Source: VentureBeat

28.  Avg. revenue per user almost double for
social-casino game players
$43 $78
Social games ARPU Social casino games
ARPU
Source: VentureBeat

29. Better connect with a targeted demographic
The above is a typical split for social casino players
 Player demographics are the same as land based slots players
Women over 43 years of age
 Of top spenders 70% are female
Source: Information Solutions Group

30. A standalone business model
 In July 2012, IGT said
that revenues
increased 13% largely
due to the growth of
the company’s
interactive unit.
 This includes Double
Down.
IGT’s first contribution to Double Down from its games library

31. No regulatory hurdles… yet!
 Calls by some including William Hill
(UK) to regulate social casual casino
games to create “a level playing
field”
 It would be short sighted not to
expect a degree of regulatory
oversight at some point
 The Question is when….?

32. Huge potential pool of players
Social Remote
Facebook App* DAU MAU Remote Active Players
(in millions) (in millions) Operator
Zynga Slingo 3.3 38.4 William Hill 1.4
Texas Holdem 6.7 36.4 Ladbrokes 0.95
Poker
Double Down 1.5 5.3 PaddyPower 0.88
Casino
Slotomania 2.1 6.6 Victor Chandler 0.84
Bingo Blitz 0.67 2.2 Bet Fair 0.7
Best Casino 0.35 1.9 Bet 365 1.5
Total 14.62 89.9 Total 6.27
Clearly the huge numbers of players on social would be
of great interest to gaming operators
Source: AppData, Annual reports of relevant companies

33. How can casino marketers take advantage of
5 current trends?

34. If you want to…
 Engage with your existing customers
 Acquire new customers for your casino
 Provide a better service with more
information
 Distribute appropriate offers direct to
customers who will respond positively
 Access a younger demographic
 Access a large untapped player base
 Increase your casino revenue

35. You should consider
1 Building for MOBILE
2 Creating a MOBILE specific marketing strategy
3 Integrating your ad campaigns with MOBILE
4 Creating specific MOBILE focused promotions
5 Integrate your Casino with SOCIAL & MOBILE

36. But essentially you should embrace…
Smartphones + Games + Social
Networks

37. Most respondents (survey by Kontagent) believe there
is still room for new entrants

38. SUCCESS!

39. Links
• http://techcrunch.com/2012/07/26/facebook-q2-earnings-and-stats-revenue-1-18b-955m-monthlies-552m-dailies-543m-mobile-
monthlies/
• http://www.appdata.com/apps/facebook
• http://www.netmarketshare.com/
• http://www.businessinsider.com/the-future-of-mobile-deck-2012-3?op=1
• http://techcrunch.com/2012/08/14/gartner-global-mobile-sales-down-2-smartphones-surge-43-apple-stalls-as-fans-hold-out-for-
new-iphone/
• http://www.gartner.com/DisplayDocument?ref=clientFriendlyUrl&id=2117915
• http://techcrunch.com/2012/04/10/gartner-tablets-apple-ipad-dominate/
• http://www.appdata.com/devs/10-zynga
• http://ebookbrowse.com/mblox-by-invitation-only-whitepaper-uk-pdf-d324077291
• http://148apps.biz/app-store-metrics/?mpage=catcount
• http://abclocal.go.com/kfsn/gallery?section=news/business&id=8666112&photo=4
• http://www.redorbit.com/news/technology/1112692717/smartphone-app-downloads-double-gartner-report-091212/
• http://www.abiresearch.com/press/android-overtakes-apple-with-44-worldwide-share-of
• http://madvertise.com/wp-content/uploads/downloads/2012/06/madvertise-madreport-Q2-2012-English1.pdf
• http://www.gamesindustry.biz/articles/2012-09-12-us-leads-world-in-rising-social-casino-gaming-
boom?goback=%2Egde_3295385_member_160730661%2Egde_3295385_member_162800972
• http://www.infosolutionsgroup.com/pdfs/2011_Kabam_ISG_Social_Games_Research_Results.pdf
• http://www.crowdpark.com/media-kit/crowdpark-whitepaper/crowdpark-whitepaper-socialcasinomarket.pdf
• http://www.casinochoice.co.uk/2012/07/27/social-gaming-regulation-in-uk-%E2%80%9Codds-on%E2%80%9D-hill%E2%80%99s-
chief-says/
• http://www.socialgamesobserver.com/guest-post-social-casino-and-betting-games-14118
• Contact - INFO@GRAMBLE.COM