We have outlined three things you can do today to reduce shopping cart abandonment. Understanding why people leave your site with a full shopping cart will allow you to proactively combat this problem and get more customers through your funnel. In this presentation we’ll cover three of the most common reasons for abandoned shopping carts and what you can do to prevent them.

1. Top 3 Reasons
Online Shoppers
Abandon Their Carts

2. Imagine seeing a potential
customer in real-time browsing
through your site.

3. Your hard work on social
media & SEO enticed them to
come visit your site,

4. and after browsing through
your products they find the
perfect item and place it in
their shopping cart.

5. But in the end, after getting them so
close to a purchase, they change
their mind and abandon their cart.

6. Around 67% of shoppers who place
items in carts don’t complete the
checkout process, costing merchants
$18 billion per year in lost revenues.

7. Understanding why people leave
your site with a full shopping cart
will allow you to proactively
combat this problem and get more
customers through your funnel.

8. The Top 3 Reasons
(and Solutions) for
Shopping Cart
Abandonment

9. Shipping
Related
Issues
44% of the shoppers abandoned the
checkout process because shipping
and handling costs were too high.

10. Shipping
Related
Issues
44% of the shoppers abandoned the
checkout process because shipping
and handling costs were too high.
22% of people left because the shipping
and handling costs were posted too late.

11. Shipping
Related
Issues
44% of the shoppers abandoned the
checkout process because shipping
and handling costs were too high.
22% of people left because the shipping
and handling costs were posted too late.
With nearly 70% of shoppers
abandoning carts because of shipping,
it’s clearly a problem worth solving!

12. Solutions
Lower your shipping rates, offer flat
rate shipping, or remove your shipping
costs all together.
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13. Solutions
Lower your shipping rates, offer flat
rate shipping, or remove your shipping
costs all together.
Look into minimum purchase orders
that can qualify a customer for free
shipping, thereby increasing revenue
with the increase in purchases.
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2

14. Solutions
Lower your shipping rates, offer flat
rate shipping, or remove your shipping
costs all together.
Look into minimum purchase orders
that can qualify a customer for free
shipping, thereby increasing revenue
with the increase in purchases.
Once you’ve saved the lost carts, the
increase in total products shipped
should allow you to negotiate a better
price with your preferred carrier,
decreasing your costs.
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2
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15. Solutions
Be upfront about your shipping policy.
Publish your shipping policy and the
associated costs on each product page.
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16. Solutions
If you are charging for shipping, provide
people with the total cost of their order
before beginning the checkout
process.
Be upfront about your shipping policy.
Publish your shipping policy and the
associated costs on each product page.
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17. 41% of shoppers left items in their
cart because they felt they were not
ready to purchase.
No Strong
Call to Action

18. 41% of shoppers left items in their
cart because they felt they were not
ready to purchase.
27% wanted to compare products
& prices with other sites.
No Strong
Call to Action

19. 41% of shoppers left items in their
cart because they felt they were not
ready to purchase.
27% wanted to compare products
& prices with other sites.
With the sheer amount of options and
information available to shoppers they
are much more likely to shop around
and spend time researching the
product before purchasing.
No Strong
Call to Action

20. Create a sense of urgency to encourage
the purchase right now.
Solutions

21. Create a sense of urgency to encourage
the purchase right now.
Use weekly or daily events featuring a
combination of items.
Solutions

22. Create a sense of urgency to encourage
the purchase right now.
Use weekly or daily events featuring a
combination of items.
Rotate items that are on sale,
emphasize limited quantities,
and show the amount of time
left before a discount ends.
Solutions

23. Using Granify you can create custom
offers to persuade at-risk shoppers to
buy before they leave your site.
For example, if Granify detects checkout
hesitation or price-shopping we will show
the customer a targeted message with a
high likelihood of resulting in a finished
sale.
Solutions
Learn More

24. 14% of shoppers abandoned because
they didn’t want to register for the site.
A Poorly
Designed or
Time-Consuming
Checkout

25. 14% of shoppers abandoned because
they didn’t want to register for the site.
12% said the site was asking for too
much information.
A Poorly
Designed or
Time-Consuming
Checkout

26. 14% of shoppers abandoned because
they didn’t want to register for the site.
12% said the site was asking for too
much information.
11% felt the checkout process was too
long or confusing.
A Poorly
Designed or
Time-Consuming
Checkout

27. Solutions
Always give the shopper the option to
checkout as a guest. Don’t force people
to sign up to your site.

28. Instead, focus on providing a
quality product and experience
that makes them want to sign
up after receiving their order.
Solutions
Always give the shopper the option to
checkout as a guest. Don’t force people
to sign up to your site.

29. Only ask for essential information.
The fewer steps you introduce, the
lower the friction shoppers feel
checking out.
Solutions

30. Only ask for essential information.
The fewer steps you introduce, the
lower the friction shoppers feel
checking out.
Solutions
People are more likely to register
during their second or third
purchases, providing you with a
wealth of information.

31. Only ask for essential information.
The fewer steps you introduce, the
lower the friction shoppers feel
checking out.
Solutions
!
Focus on making the sale and
creating repeat customers first,
collect data later.
People are more likely to register
during their second or third
purchases, providing you with a
wealth of information.

32. Remember:
It’s a BIG, but solvable problem.

33. A few small changes
can keep customers
from abandoning their
cart on your site.
Recap:

34. A few small changes
can keep customers
from abandoning their
cart on your site.
Recap:
If you can’t change your
shipping policy, at least
make it more transparent
and visible.

35. A few small changes
can keep customers
from abandoning their
cart on your site.
Recap:
If you can’t change your
shipping policy, at least
make it more transparent
and visible.
Create a reason for people
to buy your product while
they are still on your site.

36. A few small changes
can keep customers
from abandoning their
cart on your site.
Recap:
If you can’t change your
shipping policy, at least
make it more transparent
and visible.
Create a reason for people
to buy your product while
they are still on your site.
Lastly, make sure that
once they get to the
checkout process, it’s
clear sailing to the end.

37. See how Granify can identify and overcome cart
abandoner's objections before they leave your
site — in real-time!
Learn More

38. Questions? Connect with us:
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