Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
Email marketing mailchimp
1. Creació de
Newsletters i
eMail Marketing
amb
Mailchimp White Master
Jordi Caralt
Desenvolupador Multimèdia
Futura Interactive
jordi.netau.net
@jordicaralt
jordi.caralt@futura-tc.es
1
Copyright 2013 Jordi Caralt. All rights reserved.
2. jordi.netau.net
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Copyright 2012 Jordi Caralt. All rights reserved.
3. Decisions prèvies
Campanyes publicitaries
S’envia un Email amb
un Newsletter
Email
Marketing? És una miniweb
Newsletters? No Spam (consentiment)
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Copyright 2012 Jordi Caralt. All rights reserved.
4. Decisións prèvies
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Copyright 2012 Jordi Caralt. All rights reserved.
5. Decisions prèvies
Objectiu Línea Responsables
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Copyright 2012 Jordi Caralt. All rights reserved.
6. Decisions prèvies
Registre a la web oficial
Compra de llistes d’emails
Com ha
arrivat el Altres webs
client?
6
Copyright 2012 Jordi Caralt. All rights reserved.
7. Decisions prèvies
Formulari (posar on poguem)
Xarxes socials
Aconseguir Oferir quelcom a canvi
contactes
Comprar llistes emails
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Copyright 2012 Jordi Caralt. All rights reserved.
8. Decisions prèvies
Registre a la web oficial
Premis per fer el registre
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Copyright 2012 Jordi Caralt. All rights reserved.
9. Decisions prèvies
Disseny
Llenguatge
Periòdicitat
Especilitzada (només 1)
Digest (resum)
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Copyright 2012 Jordi Caralt. All rights reserved.
10. Decisions prèvies
Avís si és publicitat
No registre sense
consentiment
Permetre baixa d’usuaris
Llei No compartir dades
LOPD Incloure contacte remitent
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Copyright 2012 Jordi Caralt. All rights reserved.
11. Contingut
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Copyright 2012 Jordi Caralt. All rights reserved.
12. Contingut (Normes)
Respecteu al lector Fàcil donar-se de baixa
No perdre el temps Codi com si fos 1999 (CSS en línia.)
Dir algo bonic primer Les imatges es poden veure?
Ordenar per rellevància Seguir la llei (LOPD)
Disseny amb un objectiu Provar tot abans d'enviar ( no crtl+z)
12
Copyright 2012 Jordi Caralt. All rights reserved.
13. Contingut
El remitent (et coneixen?)
L’assumpte (és interessant?
atractiu?)
La data (és actual?)
Dades Legals al peu (LOPD)
SPAM
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Copyright 2012 Jordi Caralt. All rights reserved.
15. Preparació de la Newsletter
600 px
Imatges enllaçades
CSS inline
Versió Web
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Copyright 2012 Jordi Caralt. All rights reserved.
16. Preparació de la Newsletter
No codi (a priori)
fàcil creació (Exportació HTML + CSS)
interactivitad bàsica
Taules (td i tr)
Fonts universals
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Copyright 2012 Jordi Caralt. All rights reserved.
17. Preparació de la Newsletter
Codi (web 1990’s)
Imatges vinculades
Taules i cel·les (td i tr)
Fonts universals
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Copyright 2012 Jordi Caralt. All rights reserved.
18. Enviament
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Copyright 2012 Jordi Caralt. All rights reserved.
19. Enviament
No s’adjunten
Vinculades (pes)
Imatges Redireccionar l’HTML a
penjades al la URL del server
servidor
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Copyright 2012 Jordi Caralt. All rights reserved.
20. Enviament
000Webhost.com
Nom (domini)
Hosting (1,5gb espai)
Servidor No publi
gratuit Domini/user/password
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Copyright 2012 Jordi Caralt. All rights reserved.
21. Enviament
FileZilla
Client FTP
Penjar Gratis
imatges la
servidor
Domini/user/password
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Copyright 2012 Jordi Caralt. All rights reserved.
22. Enviament
Thunderbird
New email
Incustrar HTML
Gestors de
correu
Contactes limitats
22
Copyright 2012 Jordi Caralt. All rights reserved.
23. Medició
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Copyright 2012 Jordi Caralt. All rights reserved.
24. Medició resultats
Obertura
Clicks
Statics Desubscripcions
ROI
Devolucions
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Copyright 2012 Jordi Caralt. All rights reserved.
25. Mailchimp!
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Copyright 2012 Jordi Caralt. All rights reserved.
26. Mailchimp
Plantilles HTML
modificables
Gratis 2.000 contactes
12.000 enviaments al mes
mailchimp
Grans enviaments
Seguiment impacte (Reports)
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Copyright 2012 Jordi Caralt. All rights reserved.
27. 1. Selecció de BBDD
2. Sanejament de BBDD
Els 10 passos 3. Creació llistes
de l’eMail 4. Importació contactes
Màrketing
5. Segmentació llista
6. Formulari registre
7. Creació de campanya
8. Revisió dels informes de campana
9. Calcular el CAC (cost adquisició client)
10. Integracions a MailChimp
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Copyright 2012 Jordi Caralt. All rights reserved.
28. Registre de targetes de visita
Registre de contactes al CRM
Selecció de Llistes de distribució adhoc (manuals)
BBDD
Formulari de registre a la pàgina web
Registre d'usuaris en un newsleVer
Registre de contactes a Slideshare (CPL)
Captació de contactes en seminaris,
tallers o webinars
Adquisició de BBDD a agències
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Copyright 2012 Jordi Caralt. All rights reserved.
29. Sanejament
BBDD
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Copyright 2012 Jordi Caralt. All rights reserved.
30. Creació llistes
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Copyright 2012 Jordi Caralt. All rights reserved.
36. • Registre en un esdeveniment
Calcular el CAC
(cost adquisició
client) • Contractació d'un servei
ROI • Venda d'un producte o servei
• Subscripció a un servei
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Copyright 2012 Jordi Caralt. All rights reserved.
38. Mailchimp
mailchimp
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Copyright 2012 Jordi Caralt. All rights reserved.
39. Recursos
Plantilles gratuïtes
Més plantilles
Plantilles gratuïtes de MailChimp
Galeria de grans dissenys
42 recursos per email marketing
recuros Guia per la creació d’emails
CSS Inline Automàtics
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Copyright 2012 Jordi Caralt. All rights reserved.
40. ?
Gràcies!
jordi.caralt@futura-tc.es
jordi.netau.net
@jordicaralt
40
Copyright 2012 Jordi Caralt. All rights reserved.
Notes de l'éditeur
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Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
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Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information