This presentation was made at World Information Architecture Day in Bucharest, Romania, on February 11th 2012

1. continutul de brand
a presentation made by bogdana b and lil b
în social media

2. cum functioneaza webul?
cum folosesc brandurile webul?
continut

3. the world wide web
• pentru a da acces oamenilor diverselor
tipuri de continut
• condus si gestionat prin hyperlinking/
sharing
• content = text, video, sunet, imagine
• hyperlinking/sharing = transferul de continut

5. branduri + www
• clisee:
– all about me
– discutii “de sus”
– plictis
– piggie-backing
– static
– deconectat

6. branduri + www
• incercari [esuate]
– comunicare conceptuala
– “miscari” si “initiative”
– corporate droning
– purtatori de cuvant din afara companiei

11. ce “misca” webul?

12. ce “misca” webul?

13. ce “misca” webul?

18. always in beta

19. LIL B

20. keep it real with social media
• lil b tweets nonstop to his 158,000
followers and routinely talks to fans through
videos. He also maintains more than 150
MySpace pages filled with free songs. “I
communicate with my fans because I love
them, and it’s important to talk to people
you love,” he says.

21. do it big when it comes to links
• lil b gets blogs buzzing by sparring with
stars like kanye west and nba scoring
leader kevin durant (challenging him to a
game of one-on-one). he also encourages
fans to make youtube responses to his
songs.

22. swag up with keywords
• lil b attracts attention by naming tracks
after celebrities (oprah, bieber, miley cyrus,
ellen degeneres, and paris hilton) and
mentioning them in his lyrics. a youtube
comment about a song that name-checks
dr. phil reads: “i typed in ‘rare doctor_phil
footage’ and this came up :0”

23. credits
Wired: http://www.wired.com/magazine/2011/04/st_seorapper/
Gareth Kay: http://www.slideshare.net/garethk/the-brief-in-the-post-digital-age
Russell Davies: http://russelldavies.typepad.com/planning/2006/11/
how_to_be_inter.html

24. thanks