SlideShare une entreprise Scribd logo

Deepen customer loyalty through social media feedback integration

•
•
Grassroots Online
Grassroots Online

Slides from the presentation given to the Canadian Gaming Summit on April 20, 2011 on increasing customer loyalty through effective use of social media.

TechnologieBusiness
1  sur  42
Increasing Customer Loyalty Through Social Media
I Heart Social Media Social Media + Gaming: BFFs Customer loyalty 2.0 Winning! (© Charlie Sheen) Questions?
Social 60% networking increased by of medium-sized businesses have won new 13% customers via social media 6.6B 17M video views in Facebook Q4 2010 Profiles
The Reigning Champion
Aha! TM Social Media is not a fad.
3.1% 76% Of Facebook of YouTube Pages have videos have less than more than 1,000 “likes” 1,000 views 15% of Twitter users have more than 350 followers
Information Creativity Entertainment
Planet Hollywood: “Phamous” video 2.6M views on YouTube
Effort.
I can read your mind. I don’t have millions for marketing!
University of Pennsylvania: What kinds of stories are shared? Happiness. Awe. Emotion. Surprise.
Chadwick Martin Bailey & iModerate 81% 80% Research Technologies study 63% 54% 53%
Fun News Sharing
Aha! TM Gaming is a natural for social media.
Comparing Best Practices Element Customer Loyalty Social Media Customization I’m not just a customer, I’m a They tailor my experience to real person. me. Trust I know they provide a quality They have been around; I know product. who they are. Responsiveness They address my needs and They answer to my inquiries concerns. and concerns. Relevance Providing information when I Quick and timely information want/need it. wherever I am. Transparency They are upfront about how They are upfront about who they conduct business. they are. Value I feel they provided the service I Their content adds to the asked for. experience. Community I feel at home when I interact Interacting with a group of like- with this community. minded users.
Aha! TM Good customer loyalty practices are also good social media practices.
Personalize Value Community
Trust Dialogue Data Personalize Customization
Track and analyze all your data.
Networks Exclusivity Community Experience
MGM Grand at Foxwoods Social Network
But it needs to be online.
“Phamous” Flashmob. A shared experience.
“I wish I was there.”
Memorable Customization Value Relevance
How you target them Is different than how you target..
...them.
Wynn Casino Foursquare Page
Barona Valley Ranch Facebook Page
Learn all you can. Use the data to segment and target.
Aha! TM Deepen customer loyalty by integrating, gathering & using online feedback.
Deepen customer loyalty through social media feedback integration

Recommandé

Social media 3.01
Social media 3.01Social media 3.01
Social media 3.01Social Media Made Simple
 
Social Media Made Simple 3.01
Social Media Made Simple 3.01Social Media Made Simple 3.01
Social Media Made Simple 3.01Social Media Made Simple
 
Spidey and its Web.
Spidey and its Web.Spidey and its Web.
Spidey and its Web.Oindrila Dasgupta
 
Welcome take a seat
Welcome take a seatWelcome take a seat
Welcome take a seatVassilis Xenoudakis
 
Small Business Social media 101
Small Business Social media 101Small Business Social media 101
Small Business Social media 101Rusty Speidel
 
Impact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality IndustryImpact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality IndustryAsma Hashmi
 
Spokes of the Social Media Wheel
Spokes of the Social Media WheelSpokes of the Social Media Wheel
Spokes of the Social Media WheelTeam Thelin
 
Social Media, Business & YOU
Social Media, Business & YOUSocial Media, Business & YOU
Social Media, Business & YOUTania Chew
 

Recommandé

Social media 3.01
Social media 3.01Social media 3.01
Social media 3.01Social Media Made Simple
 
Social Media Made Simple 3.01
Social Media Made Simple 3.01Social Media Made Simple 3.01
Social Media Made Simple 3.01Social Media Made Simple
 
Spidey and its Web.
Spidey and its Web.Spidey and its Web.
Spidey and its Web.Oindrila Dasgupta
 
Welcome take a seat
Welcome take a seatWelcome take a seat
Welcome take a seatVassilis Xenoudakis
 
Small Business Social media 101
Small Business Social media 101Small Business Social media 101
Small Business Social media 101Rusty Speidel
 
Impact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality IndustryImpact of Social Media on Hospitality Industry
Impact of Social Media on Hospitality IndustryAsma Hashmi
 
Spokes of the Social Media Wheel
Spokes of the Social Media WheelSpokes of the Social Media Wheel
Spokes of the Social Media WheelTeam Thelin
 
Social Media, Business & YOU
Social Media, Business & YOUSocial Media, Business & YOU
Social Media, Business & YOUTania Chew
 
Social Media Hospitality Best Practices for The Bricton Group by Elly Deutch
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchSocial Media Hospitality Best Practices for The Bricton Group by Elly Deutch
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
 
Social Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality IndustrySocial Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality IndustryParature, from Microsoft
 
Social Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and GamingSocial Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and GamingShane Gibson
 
Social media revisited unbranded
Social media revisited unbrandedSocial media revisited unbranded
Social media revisited unbrandedDamien Smith
 
Wom Preso 02.12.2008
Wom Preso 02.12.2008Wom Preso 02.12.2008
Wom Preso 02.12.2008Clinton Schaff
 
Your Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit RatingYour Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit Ratingdba Social Market Research for Charity
 
Successful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeSuccessful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
 
Dark social
Dark socialDark social
Dark socialFlaviu Mircea
 
Hkd2 london facebook_jon harvey
Hkd2 london facebook_jon harveyHkd2 london facebook_jon harvey
Hkd2 london facebook_jon harveyH&K Demystifying Digital
 
Navigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive IndustryNavigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive IndustryAbstrakt Marketing Group
 
Phoenix Lincoln Property Company
Phoenix Lincoln Property CompanyPhoenix Lincoln Property Company
Phoenix Lincoln Property CompanyErica Campbell Byrum
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for BusinessAliza Sherman
 
Taking your Social Media to the Next Level
Taking your Social Media to the Next LevelTaking your Social Media to the Next Level
Taking your Social Media to the Next LevelADvisors Marketing Group
 
Customer Relationship Management & Building Relationship
Customer Relationship Management & Building RelationshipCustomer Relationship Management & Building Relationship
Customer Relationship Management & Building RelationshipJeoffrey Solas
 
The End of Business as Usual
The End of Business as Usual The End of Business as Usual
The End of Business as Usual josh duncan
 
Worldwide Mesh - Weaving the Context into Content
Worldwide Mesh - Weaving the Context into ContentWorldwide Mesh - Weaving the Context into Content
Worldwide Mesh - Weaving the Context into ContentKantar
 
International Customer Experience World Presentation
International Customer Experience World PresentationInternational Customer Experience World Presentation
International Customer Experience World PresentationChantel Botha
 
What the Tweet is going on?
What the Tweet is going on?What the Tweet is going on?
What the Tweet is going on?Spiral16
 
QRCA - Philadelphia
QRCA - PhiladelphiaQRCA - Philadelphia
QRCA - PhiladelphiaBenjamin Smithee
 
Social media & customer service
Social media & customer serviceSocial media & customer service
Social media & customer serviceMatt Hardy
 
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
 
Nonprofits In Wonderland
Nonprofits In WonderlandNonprofits In Wonderland
Nonprofits In WonderlandCharityHowTo.com
 

Contenu connexe

Tendances

Social Media Hospitality Best Practices for The Bricton Group by Elly Deutch
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchSocial Media Hospitality Best Practices for The Bricton Group by Elly Deutch
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchElly Deutch Moody
 
Social Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality IndustrySocial Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality IndustryParature, from Microsoft
 
Social Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and GamingSocial Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and GamingShane Gibson
 
Social media revisited unbranded
Social media revisited unbrandedSocial media revisited unbranded
Social media revisited unbrandedDamien Smith
 
Successful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeSuccessful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeKeith Parnell
 
Navigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive IndustryNavigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive IndustryAbstrakt Marketing Group
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for BusinessAliza Sherman
 
Taking your Social Media to the Next Level
Taking your Social Media to the Next LevelTaking your Social Media to the Next Level
Taking your Social Media to the Next LevelADvisors Marketing Group
 
Customer Relationship Management & Building Relationship
Customer Relationship Management & Building RelationshipCustomer Relationship Management & Building Relationship
Customer Relationship Management & Building RelationshipJeoffrey Solas
 
The End of Business as Usual
The End of Business as Usual The End of Business as Usual
The End of Business as Usual josh duncan
 

Tendances (15)

Social Media Hospitality Best Practices for The Bricton Group by Elly Deutch
Social Media Hospitality Best Practices for The Bricton Group by Elly DeutchSocial Media Hospitality Best Practices for The Bricton Group by Elly Deutch
Social Media Hospitality Best Practices for The Bricton Group by Elly Deutch
 
Social Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality IndustrySocial Media's Influence on the Hospitality Industry
Social Media's Influence on the Hospitality Industry
 
Social Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and GamingSocial Media Marketing for Casinos and Gaming
Social Media Marketing for Casinos and Gaming
 
Social media revisited unbranded
Social media revisited unbrandedSocial media revisited unbranded
Social media revisited unbranded
 
Wom Preso 02.12.2008
Wom Preso 02.12.2008Wom Preso 02.12.2008
Wom Preso 02.12.2008
 
Your Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit RatingYour Social-Philanthropic Fingerprint - Credit Rating
Your Social-Philanthropic Fingerprint - Credit Rating
 
Successful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a TimeSuccessful Social Media Marketing Campaign, 140 Characters at a Time
Successful Social Media Marketing Campaign, 140 Characters at a Time
 
Dark social
Dark socialDark social
Dark social
 
Hkd2 london facebook_jon harvey
Hkd2 london facebook_jon harveyHkd2 london facebook_jon harvey
Hkd2 london facebook_jon harvey
 
Navigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive IndustryNavigating Social Media in the Automotive Industry
Navigating Social Media in the Automotive Industry
 
Phoenix Lincoln Property Company
Phoenix Lincoln Property CompanyPhoenix Lincoln Property Company
Phoenix Lincoln Property Company
 
Social Networks for Business
Social Networks for BusinessSocial Networks for Business
Social Networks for Business
 
Taking your Social Media to the Next Level
Taking your Social Media to the Next LevelTaking your Social Media to the Next Level
Taking your Social Media to the Next Level
 
Customer Relationship Management & Building Relationship
Customer Relationship Management & Building RelationshipCustomer Relationship Management & Building Relationship
Customer Relationship Management & Building Relationship
 
The End of Business as Usual
The End of Business as Usual The End of Business as Usual
The End of Business as Usual
 

Similaire à Deepen customer loyalty through social media feedback integration

Worldwide Mesh - Weaving the Context into Content
Worldwide Mesh - Weaving the Context into ContentWorldwide Mesh - Weaving the Context into Content
Worldwide Mesh - Weaving the Context into ContentKantar
 
International Customer Experience World Presentation
International Customer Experience World PresentationInternational Customer Experience World Presentation
International Customer Experience World PresentationChantel Botha
 
What the Tweet is going on?
What the Tweet is going on?What the Tweet is going on?
What the Tweet is going on?Spiral16
 
Social media & customer service
Social media & customer serviceSocial media & customer service
Social media & customer serviceMatt Hardy
 
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Sean Moffitt
 
Inbound Marketing Keynote Address - Prof Wade Halvorson
Inbound Marketing Keynote Address - Prof Wade HalvorsonInbound Marketing Keynote Address - Prof Wade Halvorson
Inbound Marketing Keynote Address - Prof Wade HalvorsonLester Lee
 
How to create trusted content when you're not Joe Pulizzi
How to create trusted content when you're not Joe PulizziHow to create trusted content when you're not Joe Pulizzi
How to create trusted content when you're not Joe PulizziAmbassify
 
Social media tips & tricks to get a voice without yelling
Social media tips & tricks to get a voice without yellingSocial media tips & tricks to get a voice without yelling
Social media tips & tricks to get a voice without yellingEye 4 Marketing, LLC
 
How to get engaged to/in social media
How to get engaged to/in social mediaHow to get engaged to/in social media
How to get engaged to/in social mediaNick Decrock
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Elizabeth Quintanilla, MBA
 
Winning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online MarketingWinning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online MarketingTopRank Marketing Agency
 
Smart Brands in the Connected Age
Smart Brands in the Connected AgeSmart Brands in the Connected Age
Smart Brands in the Connected AgeTim Leberecht
 
BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0Jeff Molander
 
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff MolanderERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff MolanderJeff Molander
 
Raeallan authentic connection via social media or digital marketing - info ...
Raeallan authentic connection via social media or digital marketing - info ...Raeallan authentic connection via social media or digital marketing - info ...
Raeallan authentic connection via social media or digital marketing - info ...Bobby Umar
 

Similaire à Deepen customer loyalty through social media feedback integration (20)

Worldwide Mesh - Weaving the Context into Content
Worldwide Mesh - Weaving the Context into ContentWorldwide Mesh - Weaving the Context into Content
Worldwide Mesh - Weaving the Context into Content
 
International Customer Experience World Presentation
International Customer Experience World PresentationInternational Customer Experience World Presentation
International Customer Experience World Presentation
 
What the Tweet is going on?
What the Tweet is going on?What the Tweet is going on?
What the Tweet is going on?
 
QRCA - Philadelphia
QRCA - PhiladelphiaQRCA - Philadelphia
QRCA - Philadelphia
 
Social media & customer service
Social media & customer serviceSocial media & customer service
Social media & customer service
 
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
Social Business - Why Change is Imperative, Who’s Getting It Right, How They...
 
Nonprofits In Wonderland
Nonprofits In WonderlandNonprofits In Wonderland
Nonprofits In Wonderland
 
Inbound Marketing Keynote Address - Prof Wade Halvorson
Inbound Marketing Keynote Address - Prof Wade HalvorsonInbound Marketing Keynote Address - Prof Wade Halvorson
Inbound Marketing Keynote Address - Prof Wade Halvorson
 
How to create trusted content when you're not Joe Pulizzi
How to create trusted content when you're not Joe PulizziHow to create trusted content when you're not Joe Pulizzi
How to create trusted content when you're not Joe Pulizzi
 
Social media tips & tricks to get a voice without yelling
Social media tips & tricks to get a voice without yellingSocial media tips & tricks to get a voice without yelling
Social media tips & tricks to get a voice without yelling
 
Empower Connect11 Trend Flash
Empower Connect11 Trend FlashEmpower Connect11 Trend Flash
Empower Connect11 Trend Flash
 
How to get engaged to/in social media
How to get engaged to/in social mediaHow to get engaged to/in social media
How to get engaged to/in social media
 
Demystifying Social Media
Demystifying Social Media Demystifying Social Media
Demystifying Social Media
 
Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?Social Business: What is the buzz about Social Biz?
Social Business: What is the buzz about Social Biz?
 
Winning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online MarketingWinning with Authority - 15 Experts on Integrated Online Marketing
Winning with Authority - 15 Experts on Integrated Online Marketing
 
Smart Brands in the Connected Age
Smart Brands in the Connected AgeSmart Brands in the Connected Age
Smart Brands in the Connected Age
 
BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0BNC IT Chicago - Customer Acquisition 2.0
BNC IT Chicago - Customer Acquisition 2.0
 
Arela Club
Arela ClubArela Club
Arela Club
 
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff MolanderERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
ERA Europe 2008 - Home Shopping 2.0 - Jeff Molander
 
Raeallan authentic connection via social media or digital marketing - info ...
Raeallan authentic connection via social media or digital marketing - info ...Raeallan authentic connection via social media or digital marketing - info ...
Raeallan authentic connection via social media or digital marketing - info ...
 

Dernier

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationRidwan Fadjar
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfEnterprise Knowledge
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxMalak Abu Hammad
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024The Digital Insurer
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsMaria Levchenko
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptxHampshireHUG
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationSafe Software
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationMichael W. Hawkins
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersThousandEyes
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Drew Madelung
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Miguel Araújo
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure servicePooja Nehwal
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 3652toLead Limited
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking MenDelhi Call girls
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Servicegiselly40
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonetsnaman860154
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhisoniya singh
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024Scott Keck-Warren
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...shyamraj55
 

Dernier (20)

My Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 PresentationMy Hashitalk Indonesia April 2024 Presentation
My Hashitalk Indonesia April 2024 Presentation
 
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdfThe Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
The Role of Taxonomy and Ontology in Semantic Layers - Heather Hedden.pdf
 
The Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptxThe Codex of Business Writing Software for Real-World Solutions 2.pptx
The Codex of Business Writing Software for Real-World Solutions 2.pptx
 
Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024Finology Group – Insurtech Innovation Award 2024
Finology Group – Insurtech Innovation Award 2024
 
Handwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed textsHandwritten Text Recognition for manuscripts and early printed texts
Handwritten Text Recognition for manuscripts and early printed texts
 
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
04-2024-HHUG-Sales-and-Marketing-Alignment.pptx
 
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time AutomationFrom Event to Action: Accelerate Your Decision Making with Real-Time Automation
From Event to Action: Accelerate Your Decision Making with Real-Time Automation
 
GenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day PresentationGenCyber Cyber Security Day Presentation
GenCyber Cyber Security Day Presentation
 
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for PartnersEnhancing Worker Digital Experience: A Hands-on Workshop for Partners
Enhancing Worker Digital Experience: A Hands-on Workshop for Partners
 
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
Strategies for Unlocking Knowledge Management in Microsoft 365 in the Copilot...
 
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
 
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure serviceWhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
WhatsApp 9892124323 ✓Call Girls In Kalyan ( Mumbai ) secure service
 
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
Tech-Forward - Achieving Business Readiness For Copilot in Microsoft 365
 
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
08448380779 Call Girls In Diplomatic Enclave Women Seeking Men
 
CNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of ServiceCNv6 Instructor Chapter 6 Quality of Service
CNv6 Instructor Chapter 6 Quality of Service
 
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
Neo4j - How KGs are shaping the future of Generative AI at AWS Summit London ...
 
How to convert PDF to text with Nanonets
How to convert PDF to text with NanonetsHow to convert PDF to text with Nanonets
How to convert PDF to text with Nanonets
 
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | DelhiFULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
FULL ENJOY 🔝 8264348440 🔝 Call Girls in Diplomatic Enclave | Delhi
 
SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024SQL Database Design For Developers at php[tek] 2024
SQL Database Design For Developers at php[tek] 2024
 
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
Automating Business Process via MuleSoft Composer | Bangalore MuleSoft Meetup...
 

Deepen customer loyalty through social media feedback integration

  • 1. Increasing Customer Loyalty Through Social Media
  • 2.
  • 3. I Heart Social Media Social Media + Gaming: BFFs Customer loyalty 2.0 Winning! (© Charlie Sheen) Questions?
  • 4. Social 60% networking increased by of medium-sized businesses have won new 13% customers via social media 6.6B 17M video views in Facebook Q4 2010 Profiles
  • 6. Aha! TM Social Media is not a fad.
  • 7. 3.1% 76% Of Facebook of YouTube Pages have videos have less than more than 1,000 “likes” 1,000 views 15% of Twitter users have more than 350 followers
  • 8. Information Creativity Entertainment
  • 9. Planet Hollywood: “Phamous” video 2.6M views on YouTube
  • 11. I can read your mind. I don’t have millions for marketing!
  • 12.
  • 13.
  • 14. University of Pennsylvania: What kinds of stories are shared? Happiness. Awe. Emotion. Surprise.
  • 15. Chadwick Martin Bailey & iModerate 81% 80% Research Technologies study 63% 54% 53%
  • 16. Fun News Sharing
  • 17. Aha! TM Gaming is a natural for social media.
  • 18.
  • 19. Comparing Best Practices Element Customer Loyalty Social Media Customization I’m not just a customer, I’m a They tailor my experience to real person. me. Trust I know they provide a quality They have been around; I know product. who they are. Responsiveness They address my needs and They answer to my inquiries concerns. and concerns. Relevance Providing information when I Quick and timely information want/need it. wherever I am. Transparency They are upfront about how They are upfront about who they conduct business. they are. Value I feel they provided the service I Their content adds to the asked for. experience. Community I feel at home when I interact Interacting with a group of like- with this community. minded users.
  • 20. Aha! TM Good customer loyalty practices are also good social media practices.
  • 21. Personalize Value Community
  • 22. Trust Dialogue Data Personalize Customization
  • 23.
  • 24.
  • 25.
  • 26. Track and analyze all your data.
  • 27.
  • 28. Networks Exclusivity Community Experience
  • 29. MGM Grand at Foxwoods Social Network
  • 30. But it needs to be online.
  • 31. “Phamous” Flashmob. A shared experience.
  • 32. “I wish I was there.”
  • 33.
  • 34. Memorable Customization Value Relevance
  • 35. How you target them Is different than how you target..
  • 39. Learn all you can. Use the data to segment and target.
  • 40.
  • 41. Aha! TM Deepen customer loyalty by integrating, gathering & using online feedback.