The factsheet designed to accompany the search engine optimization presentation. Green Hectares offers this content as part of an initiative to enable rural communities with technology.

1. Search Engine Optimization
Target Audience:
This course is intended for people looking to prepare their What you’ll need:
website for search engines.
Requirements:
Participants should have a computer with Windows® and
Internet Explorer ™ 8 installed.
Description:
Participants will learnthe basic techniques for tweaking their
websites for higher rankings with google.
Computer Internet Explorer™8
Prerequisites:
Visual Indentity, Website Planning, Adding Content or You’ll also need an Internet connection.
equivalent knowledge.
Document Head Links
Gathering Keywords and key phrases Internal links
Are all your pages working and filled with
keyword rich content?
Is your ‘home’ link directed to your domain
and not the index page?
Do your links within the content contain
Text Content keywords?
Do you have keywords? Are your links text-based and not image
Do you have key phrases? based?
Have you created bulleted lists with Are your links adequately spaced apart from
keyphrases? one another?
Have you reviewed content for keyphrases? External Links
Have you established a list of companies to
Content Formatting link to and request links from? List them.
Have you distributed keywords throughout
headings, navigation and sidebars?
Have you created pages dedicated to one or
two keywords?
Do you have testimonials? And replaced with
keywords?
Navigation Conventions
Have you used subheaders to break up the
Are your link locations consistent across your
copy on your page?
website?
Have you placed keywords first, and company
Are your links named using conventions?
name last?

2. Are your links distinct from the rest of your
text?
Do you have less than 3 levels of navigation?
Are your site links absolute links?
Technical Considerations
Have you removed all pages that you wish to
hide from Crawlers using robot.txt?
Are all links underlined?
Submitting your Site
Have you optimized your website before
thinking of submitting site for search engine
Crawlers?
Have you submitted your websites to various
search engines?
What not to do
The following are considered black hat methods
of SEO. You should not try to deceive the search
engine by doing the following:
Have you used your keyword repeatedly over
and over in a manner that does not make
sense?
Do you have alot of irrelevant links?
Remember quality not quantity of links.
Avoid using Adsense to generate ad revenue
from your new website
Have you checked for duplicated content?
Do not include text that does not contrast the
background. Do you have white text with
keywords on a white background?
Have you checked that addresses do not have
special characters in them?

3. Notes:

4. Notes:

5. Vision of Green Hectares
The Green Hectares vision of “One Farm to the World” addresses the issues and the needs of the industry.
The Green Hectares training and demonstration centre concept has three stages of development with
each having distinct operations and facilities. Each stage of development will be designed to maximize
opportunities by creating multiple use spaces. The flexibility of each space takes into account present day
needs as well as the ability to shift into new program and service delivery as existing needs change and future
needs emerge. The ultimate success of the centre will be realized when the three components of the Green
Hectares vision are realized where there is sharing of fixed costs, economies of scale and the development of
critical mass of participants. The three stages of development are;
- An Agriculture Enterprise and Conference Centre
- A Demonstration Farm
- Livestock and Competition Centre
Green Hectares Online
Each stage of development will include an online component. Even in these preliminary days without
the key elements of land and structures, Green Hectares has ignited the interest of young people in our
industry. Green Hectares uses the social media tools of the day to engage youthful people wanting to
advance agriculture as a way of life and that want to make a lifelong living in this industry. Green Hectares
can become a unique centre that is instrumental in writing the next chapter in the agriculture revolution.
Keeping true to the Green Hectares concept, the entire facility whether online or an experiential site will
encompass the overarching themes of accessibility, community building and youth engagement.
The Next Step to Bring One Farm to the World
With a strong business case completed, Green Hectares has begun rolling out programming in rural
communities across Alberta. Bringing “One Farm to the World” is a grand vision that no doubt will require
varied resources. We hope to find partners that can see the same vision at the project’s multiple stages of
development. Green Hectares looks for partners that understand the need for education, dialogue and
adoption of new ideas. It is essential that those that we work with have an understanding that community
can include not only geography but interests and goals. Finding partners who understand that inclusiveness
of all groups creates the best end results have been and will be the key for Green Hectares to unlock the
potential of this growth industry.