Shaping Sustainable Urban Mobility

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Green Parking Council

Technologie Business

SHAPING SUSTAINABLE URBAN MOBILITY
A NOVELAPPROACH BY BMWGROUP
BMWCar Sharing,DriveNow USA,March 2014

DriveNow USA, BMWMobility Services, Spring 2014 Page2
ADAPTINGTO A CHANGING BUSINESS CLIMATE.
BMW GROUP IS A MOBILITYPROVIDER.
Dwindlingresources
Urbanizationand changing
mobility needs
Environmentalimpact and
climate change
Adaptingto a new policy
climate
Customer sustainability
preference
Electricvehicles
Mobilityservices
Digital products

THE RISE OF THE SHARING ECONOMY.
FROM CAR OWNERSHIP TO MOBILITY ACCESS.
Page3DriveNow USA, BMWMobility Services, Spring 2014

DriveNow USA, BMWMobility Services, Spring 2014 Page4
DRIVENOWCAR SHARING IN SAN FRANCISCO.
MISSION AND KEYTHEMES.
OurMission: Deliver BMW’s sustainable (electric) mobility
service to non- traditional customers.
Sustainable: All-electric BMW
Active Evehicles.
Free-floating: Pickup and dropoff
cars in different locations.
Flexible: No late fees.
Mobile: Use iPhone and Android
appsto find and book.

DriveNow USA, BMWMobility Services, Spring 2014 Page5
DRIVENOWFUTURE IN SAN FRANCISCO.
FLEXIBLE AND SPONTANEOUS ON STREET.
DriveNowSan FranciscoLocations MunichOn StreetParkingLocations

DriveNow USA, BMWMobility Services, Spring 2014 Page6
BEYONDTHE CAR: BMW i VENTURES.
INVESTING THE FUTURE OF MOBILITY.
Chargepoint ParkatmyHouse
Electricvehiclecharging
equipment,SaaS.
Multi-modal routingin San
Francisco.
Embark SF
Peer-to-peerparking
sharing.

CORE FUNCTIONALITY
CORE FUNCTIONALITY
CORE FUNCTIONALITY
PREMIUM FUNCTIONALITY
PREMIUM FUNCTIONALITY
BMW i Driversonly
CORE FUNCTIONALITY
PARKNOW:PROVIDES INNOVATIVEAND ADVANCED
CUSTOMER SOLUTIONS.
PARKNOW
LONGTERM
Bookingand payment of parking
spacesdirectlythrough ParkNow
Easy and convenient accessto
parking facility - no paper ticket
EV-Chargingand other services
bookable
Monthly rent of parkingwithEV
charging(only i3 cars)
ACCESS
CAR-RELATED
SERVICES
MARKETPLACE
OFFERS
RESERVE /
BOOK
FIND
PremiumSpacesavailable at
premiumconditions
PREFERRED
SPACES
Intelligent onlineparkingsearchand
presentation
Widerange of offers,eventsand
packages

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Shaping Sustainable Urban Mobility

1. SHAPING SUSTAINABLE URBAN MOBILITY A NOVELAPPROACH BY BMWGROUP BMWCar Sharing,DriveNow USA,March 2014

2. DriveNow USA, BMWMobility Services, Spring 2014 Page2 ADAPTINGTO A CHANGING BUSINESS CLIMATE. BMW GROUP IS A MOBILITYPROVIDER. Dwindlingresources Urbanizationand changing mobility needs Environmentalimpact and climate change Adaptingto a new policy climate Customer sustainability preference Electricvehicles Mobilityservices Digital products

3. THE RISE OF THE SHARING ECONOMY. FROM CAR OWNERSHIP TO MOBILITY ACCESS. Page3DriveNow USA, BMWMobility Services, Spring 2014

4. DriveNow USA, BMWMobility Services, Spring 2014 Page4 DRIVENOWCAR SHARING IN SAN FRANCISCO. MISSION AND KEYTHEMES. OurMission: Deliver BMW’s sustainable (electric) mobility service to non- traditional customers. Sustainable: All-electric BMW Active Evehicles. Free-floating: Pickup and dropoff cars in different locations. Flexible: No late fees. Mobile: Use iPhone and Android appsto find and book.

5. DriveNow USA, BMWMobility Services, Spring 2014 Page5 DRIVENOWFUTURE IN SAN FRANCISCO. FLEXIBLE AND SPONTANEOUS ON STREET. DriveNowSan FranciscoLocations MunichOn StreetParkingLocations

6. DriveNow USA, BMWMobility Services, Spring 2014 Page6 BEYONDTHE CAR: BMW i VENTURES. INVESTING THE FUTURE OF MOBILITY. Chargepoint ParkatmyHouse Electricvehiclecharging equipment,SaaS. Multi-modal routingin San Francisco. Embark SF Peer-to-peerparking sharing.

7. CORE FUNCTIONALITY CORE FUNCTIONALITY CORE FUNCTIONALITY PREMIUM FUNCTIONALITY PREMIUM FUNCTIONALITY BMW i Driversonly CORE FUNCTIONALITY PARKNOW:PROVIDES INNOVATIVEAND ADVANCED CUSTOMER SOLUTIONS. PARKNOW LONGTERM Bookingand payment of parking spacesdirectlythrough ParkNow Easy and convenient accessto parking facility - no paper ticket EV-Chargingand other services bookable Monthly rent of parkingwithEV charging(only i3 cars) ACCESS CAR-RELATED SERVICES MARKETPLACE OFFERS RESERVE / BOOK FIND PremiumSpacesavailable at premiumconditions PREFERRED SPACES Intelligent onlineparkingsearchand presentation Widerange of offers,eventsand packages

8. THANKYOU.

Shaping Sustainable Urban Mobility

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