1. Green Seal Certified…
What’s Next?
Our team, our tools, and ongoing compliance.
April 2, 2013
2:00 PM ET

2.  Welcome and congratulations.
 Our speakers today:
 Mary Swanson, Vice President of Certification
 Brie Welzer, Marketing & Communications Associate
 Annie Maynard, Certification Coordinator
 Our topics:
 The significance of your certification
 Tips and tools for promoting your certification
 Next steps in compliance

4. Your certification is significant.
 You empower consumers and purchasers
by giving them the option to buy green.
 You join a class of over
400 companies with
certified products and
services that raise the bar
in the marketplace today.
 You have proven your
leadership in sustainability
through this accomplishment.

5. Display Your Leadership
Tips for Promoting Your Certified Products
Brie Welzer, Marketing Associate
bwelzer@greenseal.org, Direct line: 202-697-4165

6. A quick summary of what we’ll discuss:
 Marketing & Communications Department
 Linda Chipperfield & Brie Welzer
 Communications Partners and Intern Teams
 How we can help you…
 Suggestions for promoting your certification:
 Product graphics
 Press releases/talking points
 Event literature
 Event posters
 Business cards
 Social media
 Informational videos
 Staff trainings
 Educational webinars
 Communicating your certification to:
 Your employees
 Your customers
 Your community

7. The Green Seal Marketing Department
Linda Chipperfield
Vice President of Marketing & Communications
Linda has over 25 years of experience in creative marketing and guides the brand communication efforts for Green
Seal. Prior to joining Green Seal in 2006, she served as Creative Director and Team Leader at Noble
Communications, a national communications agency focused on marketing to manufacturers and consumers.
She earned a B.F.A. in design from Southwest Missouri University and has extensive experience in media
communications. Linda serves on the board of directors for the Global Ecolabelling Network and conducts peer
reviews of the network members.
Email: lchipperfield [at] greenseal.org
Brie Welzer, M.B.A.
Marketing Associate
After graduating with a B.S. in Environmental Science from the University of Rochester, Brie spent two years
developing English-through-Science curriculum in Daegu, South Korea for middle and high school students. When
returning to the US, she worked as a Program Director for a nonprofit organization Scientists and Engineers for
America (SEA) in Washington, DC, and then supported a consulting firm with communications research and
website development for the Environmental Protection Agency (EPA). Last year, she finished an online Masters in
Sustainable Business from Marylhurst University in Portland, Oregon.
Email: bwelzer [at] greenseal.org
How we help you:
• Promotion and communication tools
• Social media content promotion
• Event promotion
• And much more…

8. Our Marketing and Communications Partners:
AlturaSolutions Communications is a
corporate communications firm founded by
Robert “Buzz” Kravitz that works extensively
with the professional cleaning and
hospitality industries. Altura supports Green
Seal with communications and outreach.
Daddi Brand
Communications, established in
2005, helps companies achieve their
business objectives through a combination
of public relations, promotions and content
development. Daddi is assisting Green Seal
in its communications strategy.
Our Intern Teams

9. Demonstrate your Green Seal certification:
Our Certified Mark can be printed on labels or
directly on product packaging --- but these
graphics must be displayed on or in association
with the certified product.
Prior to using the Certified Mark, review the
Green Seal Graphics Guidelines. We are happy to
email this manual if you no longer have a copy.

10. For your distributors and retailers:
Promote your green lines with graphics that tell customers they carry your Green
Seal-certified products in your warehouse, on your truck and in your store aisles
• Promote the sales of certified products on distributor uniforms and vehicles
• Drive traffic down the aisle with attention-grabbing point-of-sale materials
For Service Providers:
Let visitors and customers know that they use green products.

11. Demonstrate your certification at events:
Poster Options:
• Portrait
• Landscape
• Two-sided tent
• Three-sided tent
Our poster headlines include:
“Only the Leaders are Green Seal
Certified.”
“Works for the planet. Works for you.”
“Healthier, Safer, and More Sustainable.”
And we’re happy to help you customize
these posters.

12. Share your certification with your staff:
“Our company is an environmental
leader in the US.”
“Our certified products are greener, safer, and healthier.
Look at the Green Seal standard to learn how the life cycle of
our product has a lower environmental footprint.”
Why…?
Employees are more likely to be
satisfied with their jobs if they work for
a company that is perceived to be
environmentally responsible.
- According to a study from the Charlton College of Business at the University of Massachusetts. Cassandra Walsh and Adam
Sulkowski.
A greener company makes for happier employees more so than does a more valuable one: a regression analysis of
employee satisfaction, perceived environmental performance and firm financial value. Int. Environ. Rev., 2010, 11, 274-282

13. Host an educational webinar for your staff:
We deliver webinars for your staff focusing on:
 The background and significance of Green Seal – the leading US
product ecolabel
 Green Seal’s standard development process
 The steps taken during the certification process
 And the benefits – how your product is greener than most others on
the market.
Schedule this webinar twice each year to make sure
that new employees are knowledgeable.
Bonus Points~!
Make the most of this training by including a Q&A quiz with rewards.

14. Display your Green Seal in your lobby and office:
Consider ordering a plaque from Rivanna Designs:
* Forest Stewardship Council-certified
recycled wood, sustainable
packing, and responsible shipping
practices.
To order:
 Email greenseal@rivannadesigns.com
 Or call 866-748-2662

15. Remind your community that your company is a
leader in sustainability…
Press Releases:
Use talking points or our template to celebrate certification anniversaries:
“We’ve maintained certification for X number of products over the past X years
showing our firm commitment to sustainability and transparency.”
Social Media:
Green Seal will re-post your green successes on Facebook and
Twitter.
Keep us informed about your news and we will be happy to
share it with our communities.

16. Marketing & Communication Contacts
Contact us by email:
• General: Marketing@greenseal.org
• Linda: Lchipperfield@greenseal.org
• Brie: Bwelzer@greenseal.org
or
Contact us by phone:
• Linda: 202-697-4172
• Brie: 202-697-4165
Green Seal, Inc.
1001 Connecticut Ave. NW, Ste. 827
Washington, DC 20036
GreenSeal.org

17. What is monitoring?
Green Seal’s
continuous
compliance program
One of many characteristics of our
certification program
that makes it

19. Certification Contacts
Certifying a new product:
Watson Millison, wmillison@greenseal.org, 202-967-4182
Monitoring questions/certified product changes:
Anne Maynard, amaynard@greeseal.org, 202-697-4181
Accounting/billing questions:
Liliana Cami, lcami@greenseal.org, 202-697-4170
Not sure?!
Email certification@greenseal.org

20. Q &
A
Questions?
We’ve got answers.

21. Thank you for
joining us today.