1. Lets talk science…
lets talk medicine…

2. BioConference Live is the worlds largest series of
Online-Only conferences focused on the Life
Science & Clinical Diagnostics community.
 Live streaming video presentations, from industry
experts - with the opportunity for attendees to be
interactive and text questions in real-time.
 Industry-specific Track Sessions, Panel Sessions,
and Keynote Sessions in the form of a live production
studio with a moderator, or webcam.
A virtual exhibit floor and virtual booths featuring
several leading technology product and service
providers.
 Livechat among attendees and exhibitors, including
a Networking Lounge for peer to peer engagement.
2

3. Why a Virtual Event?
 With
the proliferation of broadband and
connected devices, fragmenting media and
marketing outlets, virtual events provide a
number of advantages:
 Greater access to content
 Real-time networking
 Interactivity
 Global reach, diversity of audience
 More efficient use of time and resources for
attendees and sponsors
 No travel or out of office costs
3

4. Keith Bisogno,
VP Brand Marketing,
Thermo Fisher Scientific
“We’re developing more and stronger
connections in the scientific community online
every day. LabRoots and BioConference Live
offer an avenue to deliver rich content as well
as interact with the many people who engage
virtual events and social media.”
4

5. Continuing Education
 An administrative system established to stimulate
and serve as the quality assurance mechanism for
continuing education offered to laboratory
scientists.
 ACCENT® Accreditation high quality continuing
education programs for clinical laboratory
professionals.
 P.A.C.E.® is of benefit to the laboratory
professionals who participate in the programs
they provide.
 Partners and providers for Continuing Education
include:
5

6. Audience Development
 Interactive marketing programs on related media
properties:
 Online advertising
 Google Adwords
 Print Advertising
 Newsletter Sponsorships
 Email Campaigns
 Targeted Direct Mail
 Telemarketing Campaigns
 Leverage Social Media
 Channel Partnerships
 PR campaign focused media outlets
6

7. Event Schedule
Event Date
Life Sciences Oct. 26-27, 2011
Laboratory Animal Sciences February 15-16, 2012
Clinical Diagnostics May 23-24, 2012
Life Sciences Sept. 12-13, 2012
7

8. Kevin Hrusovsky,
CEO, Caliper Life Sciences
“I was very impressed with the reach and
response of our presentation. BioConference
Live is a high efficiency way for the life
sciences industry to collaborate.”
8

9. Who Will Attend BioConference?
 Life Sciences Events  Clinical Diagnostics Events
 Research Scientists  Physicians
 Post Docs  Clinical Laboratorians
 Lab Managers  Medical Experts
 Lab Technicians  Healthcare Professionals
 Lab Directors  Key Opinion Leaders
 Principal Investigators  Healthcare Practitioners
 Key Opinion Leaders  Surgeons
9

10. Value Proposition
 Users LIVE and ENGAGED
 Average visitor spends 90-120 minutes in the
environment
 Brand communication via live video, rich media and a
3D interactive experience
 Access to hard to reach audience
 Unique, valuable lead generation model
 Registration Data (contact, highest degree, primary
specialty, primary affiliation)
 Behavioral Data (booth activity, sessions viewed, docs
downloaded, links accessed, etc.)
10

11. Sample Lead Report
11

12. G. Steven Burrill
CEO, Burrill & Company
“Bioconference Live is an ideal opportunity to
connect with an international community of life
science and clinical diagnostic experts. I expect
BioConference Live will raise the bar for
tradeshows everywhere because it provides a
globally accessible virtual environment.”
12

13. Website & Login Page
13

14. Lobby of Convention Center
14

15. Exhibit Hall
15

16. Exhibitor Booth
16

17. Exhibitor Booth
17

18. Exhibitor Booth
18

19. Exhibitor Documents
19

20. Booth Web Chat
20

21. Speaker Presentation:
Kevin Hrusovsky, CEO Caliper Life Sciences
21

22. Speaker Presentation:
Dr. Alan Wu, Chief SF General Hospital
22

23. Chris Henry, Marketing
Manager, Randox
“Bioconference Live is an effective forum that
provides alternative means for the life science &
clinical diagnostic community to learn about
new technologies and services.”
23

24. Private Events
 Private Events “Webinar on Steroids”
 Customize Lobby
• Company Logo & Branding
• Banners – your creative
• Promotional Video
 Customize Exhibit Hall
• Only your booth(s)
• Banners
• Promotional Videos
 Live Streaming Video
• Presentations
• Workshops
• Guest Speakers
• Web Cam or Studio w/ Moderator
24

25. Private Event Lobby
25

26. Private Event Exhibit Hall
26

27. Private Event Booth
27

28. Private Event Auditorium w/ Speakers
28

29. Thank you
LabRoots, Inc.
Producer of BioConference Live
18340 Yorba Linda Blvd.
Suite 107 PMB 427
Yorba Linda, CA 92886
714-463-4673
Greg.Cruikshank@LabRoots.com
Greg.Cruikshank@BioConferenceLive.com
29