You’ve heard it a gazillion times: you have mere seconds to convert users who arrive from paid search. You know the drill… build landing pages with no extraneous copy or navigation, and make sure you drive to a bold form and call to action. Just get them to convert as fast as you can. So why would you ask your visitors to pause for 30 seconds and watch a video on your landing page? A whole bunch of reasons, actually....

1. From Kirsten Weisenburger‟s blog @ blog.dacgroup.com
Wednesday, August 14, 2013

2. You‟ve heard it a gazillion times:
You have mere seconds to convert users who arrive on
your landing page

3. You know the drill…
…build landing pages with no extraneous copy
…drive to a bold form and call to action
…get them to convert fast

4. So why would you ask your visitors to pause for 30
seconds and watch a video on your landing page?
A whole bunch of
reasons actually….

5. Best of breed are doing it, and getting results

6. Best of breed are doing it, and getting results
Retail case studies: “Users who stay to watch a video are
more likely to purchase!”

7. Wouldn’t you rather watch than read?
Your product or service needs to be explained
Minimizing a users‟ effort will improve conversion

8. Videos make you memorable
When someone is jumping between search results, you
want them to remember you
VS.

9. Videos make you memorable
A short engaging video will keep visitors around longer
and will help them remember your product or service
over the long term

10. Videos increase conversion
…when done „right‟!

11.  Keep it short
◦ 30-60 seconds
 Feature only your video & conversion element
◦ Simplify. Remove everything but the video and the form

12.  Minimize text
 Use infographics instead of text
 Show your product in action
 Encourage social sharing

13.  Tell people what you want them to do
◦ At least two calls to action – one on the page, one at the
end of the video
 Tell a story – it‟s not an infomercial
◦ It should be fresh and memorable so you are awarded
the users‟ time

14.  DAC Group is in the business of conversion optimization.
If we cannot help you to convert clicks to sales, if we
cannot help you to convert visitors to your site into sales
and if we cannot help to drive traffic for future sales, then
we are failing you as an agency partner….
For more information contact:
Greg Wells, Business Development Director
T 914.618.7111 E gwells@dacgroup.com