1. Enterprise Architecture
in 3 minutes or so
Executive Producer: Adrian Grigoriu
Dance through the essential
Enterprise Architecture design
Music: Busindre Reel. Hevia, J.A.
Enterprise Architecture Development & Strategic Planning
Copyright Adrian Grigoriu © 2009-10

2. The Enterprise and the EA (Enterprise Architecture)
The Enterprise
A group of people organised to deliver a product, using technology
Enterprise Architecture
The Enterprise structure, operation and the blueprint describing
stakeholders value streams and the technology and organization
resources executing them.
Strategic Roadmapping
EA enables the Enterprise transformation through its Enterprise
wide strategic roadmapping and project portfolio
Enterprise Architecture Development & Strategic Planning
Copyright Adrian Grigoriu © 2009-10

3. The Enterprise problem and the EA promise
The Problem
The silo organization, the point solutions duplicating functionality,
the unnecessary complexity and the poor understanding of the
Enterprise operation causing poor implementations, a lengthening of
the decision making, and a failure to deliver in time the business
change. That renders the Enterprise unresponsive in a world of
growing complexity and change.
The Solution
The Enterprise Architecture delivers a Competitive Advantage by
streamlining your Enterprise, enabling faster product delivery at
lower costs, handling the exploding amount of complexity and
information and providing greater agility to cope with change.
Enterprise Architecture Development & Strategic Planning
Copyright Adrian Grigoriu © 2009-10

4. The Business Case, relative to the “No EA” Enterprise, and ROI
12
$ Millions
10
8 EA Initial Enterprise RoEA = Relative Revenue – Relative Cost
Investment
6
4 Relative Enterprise Revenue = Revarch – Revnoarch
Increases revenue y% through faster and better products on the market
2
ROI Years
0
Year 0
EA Development time
1 2 3 4 5 6 7 8 9 10
-2
Relative Enterprise Costs = Costarch – Costnoarch
-4
Saves x% cost for business activities & new capability development
-6
8
10
Enterprise Architecture Development & Strategic Planning
Copyright Adrian Grigoriu © 2009-10

5. People
Technology
Business
The Enterprise
Enterprise Architecture Development & Strategic Planning
Copyright Adrian Grigoriu © 2009-10

6. Business Reference Map
Operations
Market & Make & Sell &
Value Chain
Plan TheDeliver
Enterprise
Service
Governance +
Operations +
Developmnt Governance Support Development +
Services Corporate Services Support
Enterprise Architecture Development & Strategic Planning
Copyright Adrian Grigoriu © 2009-10

7. Deliver/Operate
Single Page Architecture
QF Customer Contact Customer
Environment Campaign Customers Intranet Centres Check-in Boarding Flights Pax
Analysis Management Acquisition Centre Service Gates Display Services
Market Brand Bags
Segmentation Mngment Services
Sales CRM
Manage
Lounge
Fleet Product
Planning Development
Content Business User
Mngement Flows Identification
Pax
Yield Reservations Ticketing Departure Comms
Optimisation Management Mngment Management
Inventory
Mngment Flight
OpSched
Planning
& Disruption
Control:IOC
Schedule Schedule/GDI
Development Distribution
Reporting
Warehouse
Revenue Payment Load
Accounting Mngment Control
Crew Bidding
Meal
Ordering
Business Reference Map
Crew # Work Planning CrewPlanning Crew
Long Range Pl Pattern/Pairing Rostering Tracking
Crew Perform
Mngment
Fuel Planning
Operations Agreements
Negotiation
Crew
Comms
Airlines
Comms
Market & Make & Sell &
Plan Deliver Service
Single Page
Architecture:
Developmnt Governance Support key Functions
Services Corporate Services and connections
Enterprise Architecture Development & Strategic Planning
Copyright Adrian Grigoriu © 2009-10

8. Context View Qantas Airline
Associated
Context View
Market Sell Service
Customers Deliver/Operate
Services
Customer Holidays
Sales Customer Ground In-flight
Marketing Management Service Relationship
Management Operations Service
Management
Develop
/Plan
Enterprise
Functions
- Consume products Catering
Banks
Product
Development
Yield
Management -Reservations
Loan
Ticketing
Operations
Logistics
Government Freight
Enterprise
Schedule
Management Owners
Community Crew Management
- Provides dividents
Engineering/
Maintenance
- Regulatory
Planning & Payment
Deliver/Operate
- Provide partsComms/
Crew Loyalty
Single Page Architecture
Negotiation Performance
Management
- Provide services
Business Reference Map
Environment
Analysis
Campaign
Management
Customers
Acquisition
QF
Intranet
Customer
Centres
Contact
Centre
Customer
Corporate
Service
Check-in Boarding
Gates
Flights
Display
Pax
Services
I-Flight
Vendors
Service Group Services
Market
Segmentation
Brand
Mngment
Sales CRM
CEO Office
Legal
Risk &
Assurance
Bags
Services
PartnersSecurity Safety
BI &
Reporting
Finance Property
Enterprise IT Fuel Procurement Payroll People
Operations
Manage
Lounge
...
Communi Management
cations
Fleet Product Content Business User
Planning Development Mngement Flows Identification
Pax
Yield Reservations Ticketing Departure Comms
Optimisation Management Mngment Management
Market & Make & Inventory
Mngment
Sell &
OpSched
& Disruption
Control:IOC
Flight
Planning
Plan Deliver Service
Schedule Schedule/GDI
Development Distribution
Reporting
Warehouse
Revenue Payment Load
Accounting Mngment Control
Crew Bidding
Meal
Ordering
Crew # Work Planning CrewPlanning Crew
Long Range Pl Pattern/Pairing Rostering Tracking
The Context and
Stakeholders’ View
Developmnt Governance Support
Fuel Planning
Crew Perform
Mngment
Crew Airlines
Services
Agreements Comms Comms
Corporate Services
Negotiation
Enterprise Architecture Development & Strategic Planning
Copyright Adrian Grigoriu © 2009-10

9. Business Functions Map
Business
Retail
Loans
Context View Qantas Airline
Associated
Context View
Market Sell Service
Deliver/Operate
Services
Customer Holidays
Sales Customer Ground Deliver/Operate
In-flight
Marketing Service
Single Page Architecture
Management Relationship Operations Service
Management
Management
Group Services
Business Reference Map
Environment
Analysis
Develop
Campaign
Management
/Plan
Customers
Acquisition
QF
Intranet
Customer
Centres
Enterprise
Contact
Centre
Functions
Customer
Service
Check-in Boarding
Gates
Flights
Display
Pax
Services
I-Flight
Service
Catering
Product
Market
Segmentation
Brand
Mngment
Yield Reservations Sales CRM
Operations Bags
Services
Development Management Ticketing Logistics
Freight
Corporate
Operations
Manage
Schedule Lounge
Management
Fleet Product Content Business User
Planning Development Mngement Flows Identification
Engineering/
Crew Management
Maintenance
Pax
Yield Reservations Ticketing Departure Comms
Optimisation Management Mngment Management
Market & Planning &
Negotiation
Payment
Management
Make & Inventory
Mngment
Sell &
Crew Comms/
Performance
OpSched
& Disruption
Control:IOC
Flight
Planning
Loyalty
Plan Deliver Service
Schedule Schedule/GDI
Development Distribution
Corporate Reporting
Warehouse
Revenue Payment
Group Services Load
Accounting Mngment Control
CEO Office Risk & Security Safety Finance Property
BI &
Crew Bidding
Assurance
Legal Reporting Meal
Ordering
Crew # Work Planning CrewPlanning Crew
Long Range Pl Pattern/Pairing Rostering Tracking
Communi
cations
Enterprise IT Fuel
Management
Procurement Payroll People
...
The Business
Functions Map: the
Developmnt Governance Support
Fuel Planning
Crew Perform
Mngment
Crew Airlines
Enterprise structure
Services
Agreements Comms Comms
Corporate Services
Negotiation
Enterprise Architecture Development & Strategic Planning
Copyright Adrian Grigoriu © 2009-10