The document discusses Grottini Retail Environments, a company that provides display solutions and designs retail environments. It summarizes several projects Grottini has worked on, including a display column solution for footwear brand Pablosky. It also summarizes Grottini's participation in industry conferences on retail design and visual merchandising. Additional sections summarize news about a sustainable fashion index and the role of music in enhancing the shopping experience.

1. Talking about Grottini, Retail and Environments.
P RO JE C T
Pablosky Column Display Solution
Grottini Retail Environments supports Spanish footwe-
ar brand Pablosky with a display solution for popular
chain El Cortes Inglès.
read more…
E VE NTS
Back from IRDC International retail design conference
S EPTEMBER 5-7, 2012 > R ENAISSANCE CHICAGO DOWNTOWN
Grottini Retail Environments shares
our experience from the 2012 edition
of IRDC in Chicago. A program rich
in events and opportunities, and the
announcement of the winner of the
coveted Retailer of the Year award-
Macy’s.
read more…
E VE NTS
RETAIL VISIONS
2012.
Grottini Retail Environments
sponsor of POPAI’s 5th edition of
the annual conference “Retail
Visions 2012”. Eye on Retail Design
and the Science of Display.
read more…
MILANO 8 NOVEMBRE
G RE E N EW S
The Higg index
SAC, Sustainable Apparel Coalition,
association connecting all major
players of global apparel and
footwear industry, launches the
HIGG, the index of sustainable
fashion.
read more…
S H O P P ING X-P ERIENCE
The shopping
soundtrack
Music, a strategic element contribu-
ting to enhance the consumer’s shop-
ping experience and to strengthen
the brand.
read more…
O N T H E SHELVES
Visual merchandising.
Antonio Provenzano
A valuable guide to discovering the
secrets of successful visual merchan-
dising, a “must” discipline when it
comes to retailing and store manage-
ment.
read more…
FOLL OW US ON:

2. Talking about Grottini, Retail and Environments.
P RO JECT
Pablosky Column Display Solution
Grottini Retail Environments supports Spanish footwear brand Pablosky with a display solution for
popular chain El Cortes Inglès.
Successful partnerships bring on new successful projects, Grottini Retail Environments again partners with
Pablosky, the Spanish brand with over 40 years dedicated to children’s and teen footwear. Pablosky conti-
nues in its successful expansion in the international market, from Europe to the Middle East.
Innovation has always been the strong point of this brand, not only in the design of product, but also in its
retail environments, where the shopping an addictive game experience for children, and adults as well.
The latest innovation Grottini Retail Environments designed for the brand is a new special element enri-
ching the Pablosky store present in the shopping centers of Alcala De Henares and Sanchinarro of El Corte
Inglés popular chain (and soon to be installed in the in the Salamanca Mall location).
The new project creates a display column which enhances and promotes the wide range of products offered
within the selling environment. Standout points of the product include high quality construction materials,
the choice of graphics, the playful chromatic element, and both decorative and integrated LED lighting. Due
to the versatility of the product, Pablosky plans to use the fixture for expanded applications, such as walls.
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3. Talking about Grottini, Retail and Environments.
International retail design conference
S EPTEMBER 5-7, 2012 > R ENAISSANCE CHICAGO DOWNTOWN
E VE NTS
Back from IRDC
Grottini Retail Environments shares our experience from the 2012 edition of IRDC in Chicago. A program
rich in events and opportunities, and the announcement of the winner of the coveted Retailer of the Year
award- Macy’s.
The 2012 edition of the International Retail Design Conference played out at The Renaissance Chicago
Downtown in Chicago, with Grottini Retail Environments once again among the sponsors of the event par
excellence when it comes to Retail Design.
IRDC provided 3 intense days of networking, education and inspiration, and a packed program of events
and meetings, with insights from top brands such as Target, McDonald's, Macy's, Gap and Starbucks.
Beside them also the most prestigious design firms such as WD Partners, MulvannyG2, Callison, BHDP and
Big Red Rooster. IRDC served as a welcome venue to share ideas, novelties, insights, intuitions in 360°;
from urban retailing to the reinvention of the largest fast food chain in the world.
Prizes and awards were presented, including the coveted "Retailer of the Year" that VMSD (Visual Mer-
chandising and Store Design magazine) awarded to Macy's, historic and best example of the department
store sector. This grande dame continues to influence changes within the market, by the ongoing expansion
of its offering, ‘My Macy’s’ targeted product assortment, their owned and exclusive brands as well as inno-
vative in-store technology. Macy’s representative Amy Hanson- Executive VP, Property Development and
Credit and Customer Service, accepted the award and shared the story of Macy’s Inc. success.
IRDC was once again a positive and enriching experience of networking and synergies and filled with our
industry’s most talented leaders.
Here are some shots of the event, by in demand retail photographer Richard Cadan, frequent collaborator
of Grottini.
Keith Gibson, Arch. Alessandro Luciani, Francesco Eric Feigenbaum e Nicola Evoli.
Grottini.
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4. Talking about Grottini, Retail and Environments.
E VE NTS
RETAIL VISIONS 2012
Grottini Retail Environments sponsor of POPAI’s 5th edition of the annual conference “Retail Visions
2012”. Eye on Retail Design and the Science of Display.
"Visions and Strategies for the Construction of a Successful Brand" is the focus of the 5th edition of the
annual POPAI conference. "Retail Visions 2012” will be held November 8th 2012, 9:00 am to 1:30 pm, at
the Triennale in Milan.
An event bound to repeat the success of the previous edition’s participation with over 250 attendants, inclu-
ding top speakers, partners and managers of Italian and International brands. The focus of this edition will
be upgrading of visual merchandising techniques, through the analysis of best practices presented by the
best in the field.
The science of displaying products is an increasingly professional asset, critical for all retailers and integral
in the design of the store: both visual and store design inter-connected and complementary, together able to
give life to a unique and frustration free shopping experience.
This edition offers a rare opportunity of discussion and sharing with the forefront players in the current
scene of visual communication, both in Italy and throughout the world. Attendees will analyze the rela-
tionship between retail design and visual merchandising, and the business impact of these synergies. The
winner of the coveted “Retailer of the Year Italy 2012” award will be announced at this event.
Industry Luminaries stand out among the Speakers of the event:
Eric Feigenbaum, Chair of Visual Merchandising LIM COLLEGE
Luisa Collina, Professor of Design at the Politecnico of Milano
Angelo Michilli, Owner Michilli Inc
Francesca Murialdo, Director laboMint
Cristina Lazzati, Vicedirector Retail Area Sole 24 Ore Group, will be the conference moderator.
Here, all information about the event registration: http://www.popai.it/section/zoom/4958
(source: popai.it)
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5. Talking about Grottini, Retail and Environments.
G RE E N EW S
The Higg index
SAC, Sustainable Apparel Coalition, association connecting all major players of global apparel and
footwear industry, launches the HIGG, the index of sustainable fashion.
Good news from the Sustainability world, in the apparel and footwear industry, thanks to the SAC, Sustai-
nable Apparel Coalition.
The association which represents more than 60 brands of apparel area (including Adidas, Asics, Coca Cola,
H&M) retailers, manufacturers, governmental and non-governmental organizations, experts and academics
(more than 1/3 of the market), developed and launched the 'Higg Index’; conceived to evaluate the envi-
ronmental performance of products in fashion industry.
The index is based on pre-established assessment tools such as the Outdoor Industry Association's Eco
Index and Nike's Environmental Apparel Design Tool, in order to more accurately measure the envi-
ronmental and social impacts of the industry. In this way, companies can identify opportunities to lower
impact and enhance long-term sustainability. The variables of reference for the evaluation are varied and
complex: materials, packaging, manufacturing, transportation, through to the end of life of the product. The
current Higg version is focused on the measurement of environmental performance required in the
following categories: water use and quality, energy and greenhouse gases, waste, chemicals and toxicity.
SAC is constantly committed to refining this instrument. For the future, they anticipate the embedding of
metrics related to social and labor aspects.
Conceived to be a unique, transparent and open source, to assess the environmental impact of the entire life
cycle of an apparel or footwear item, the index can also turn into a universal tool for conveying the sustaina-
bility of the product to the consumers and operators.
To find out more about SAC project http://www.youtube.com/watch?v=gQrNwH3RCfk
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6. Talking about Grottini, Retail and Environments.
S H O P PING X-P ERIENCE
The shopping soundtrack
Music, a strategic element contributing to enhance the consumer’s shopping experience and to strengthen
the brand.
The Retail Industry is a complex and curious “creature”, where today more than ever it is critical to be the
best: Often overlooked, is the importance of music in the environment , both for customers and for staff.
The right music is able not only to make the shopping experience more fun and engaging, but can also
strengthen the brand, extend the shopping visit and motivate customers to return.
The right music allows customers feel at ease when shopping; a silent store may be found as a less inviting
and motivating environment, and can shorten the shopping visit.
The choice of the right music for a retail environment must be strategic, and based upon the core customer
of your brand, and their lifestyle. The right mix will catch the consumers’ ear, reinforce the ambiance of
your environment and captivate your shopper.
Music can also bring the advantage of strengthening the brand; when you offer a well curated and original
music selection, customers will associate music to your product and brand.
While primarily music will make customers happy and enhance their shopping experience, don’t underesti-
mate the positive impact to staff. Music can motivate performance, create a positive morale and even incre-
ase productivity and decrease team turn-over!
(akomack.hubpages.com)
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7. Talking about Grottini, Retail and Environments.
O N T HE SHELVES
Visual merchandising.
From Emotional Marketing to Visual Sale.
Antonio Provenzano
A valuable guide to discovering the secrets of successful visual merchandising, a “must” discipline when it
comes to retailing and store management.
This book is geared to providing the essential skills to carry out a successful visual merchandising program.
The text covers aspects connected to neuro marketing and visual grammar, to productive processes, with a
special focus on product mix and facings.
You can also find “must” of operative and strategic activities: store lay-out examples, business areas, display
structures, commonly used criteria and themes, construction geometries and execution guidelines. The
book provides an analysis of display language logics: shapes, colors, alternations, display point and focal
point.
The book is rich in illustrations, drawings and maps, and particularly full of suggestions and tips due to the
contributions of Daniele Tirelli and Marco Turinetto. Use this guide as a “navigator” through the fascinating
and multi-faceted world of visual merchandisers, sale and marketers as well as entrepreneurs.
Antonino Provenzano, is an expert of visual communication and Visual Merchandising; serving as a
trainer in visual merchandising at numerous universities and training boards. He collaborates with a
number of magazines with his articles and research on visual merchandising and store design. Antonio is
currently in charge of Visual Merchandising at Iper Montebello SpA.
(source: francoangeli.it)
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