Chris Clemens of CCT Advertising distills South by Southwest Interactive into four top themes with a focus on mobile and design.

1. SXSW Denver
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Chris Clemens, CCT Advertising
@cctadvertising
@clembox

7. Top Take-Aways
1. Content is better when it’s personal
2. Creativity is being redefined
3. Innovation comes from remixing
4. We need more visual thinking

8. 1. Content
• Content, storytelling, brand stories, etc.
• Beyond the 2nd screen
• Bringing content into people’s personal space
• Top advice: steal from mobile!

9. War In The Pacific
eBook
NPR iPad app

10. Method: Brands As Patterns

11. 2. Creativity
• No longer the domain of certain job titles
• Pragmatism
• Looking for multiple answers
• Collaboration
• Passion
• Discipline

12. Jeffrey Zeldman
"The digital landscape is more fertile than ever for
people who both have ideas and are willing to put in
the hard work and collaboration to make them
happen."

13. 3. Remixing
• Basic elements of creativity: copy, transform, combine
• Stealing like an artist
• Nothing is original
• Embrace influence, collect ideas, remix and re-imagine

14. Collecting: Pinterest, Evernote, Tumblr

15. Kirby Ferguson
Austin Kleon

16. 4. Visual Thinking
• Visual literacy: why it matters
• Sometimes words don’t work
• To really convince: draw a picture
• 65% of our brain’s processing

17. Dan Roam

18. • “Experiences are liquid. Brands need to follow.”

19. • “Simple is easy to use, difficult to build,
and impossible to charge for.”

20. • “It doesn’t matter how much of an expert you are.
We live in a world where you have to collaborate
with others.”

21. • “Employees are like campsites.
You should leave them
better than how you found them.”

22. SXSW Denver
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Chris Clemens, CCT Advertising
@cctadvertising
@clembox