SlideShare une entreprise Scribd logo

Connect : inform : influence - Social media and corporate reputation by Cathal Smyth, Managing Director, The Group

•Télécharger en tant que PPT, PDF•
•
Addison Group
Addison Group
TechnologieBusiness
1  sur  23
Connect : inform : influence Social media and corporate reputation Cathal Smyth Managing Director at The Group
 
[object Object],[object Object],[object Object]
 
Definitions ,[object Object],[object Object],[object Object]
Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
[object Object]
FTSE 100 social media use ,[object Object],[object Object],[object Object],[object Object],20 official accounts 11 have never tweeted 9 posted a video this month 4 are true corporate blogs 56% Dow Jones 32% Eurostoxx 50
 
 
 
 
 
 
 
 
[object Object]
[object Object],[object Object]
 
Where to begin?
Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers what you say Company Sector Brand Heritage Products Services Markets Relationships
Connect Inform Influence

Recommandé

Chrysler's Social Media Efforts
Chrysler's Social Media EffortsChrysler's Social Media Efforts
Chrysler's Social Media Effortscarrkate
 
IMDO Marketing Social Media
IMDO Marketing Social MediaIMDO Marketing Social Media
IMDO Marketing Social MediaMairead Ni Cheoinin
 
Social Media for Business (Class)
Social Media for Business (Class)Social Media for Business (Class)
Social Media for Business (Class)SAI Digital
 
“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...
“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...
“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...Dheeraj Prasad
 
Socializing Your CEO : Présence numérique des grands partons
Socializing Your CEO : Présence numérique des grands partons Socializing Your CEO : Présence numérique des grands partons
Socializing Your CEO : Présence numérique des grands partons Laurent de Personnalité
 
LinkedIn: Building relationships with the world's professionals
LinkedIn: Building relationships with the world's professionalsLinkedIn: Building relationships with the world's professionals
LinkedIn: Building relationships with the world's professionalsFirefly Communications
 
Social Media Case Studies Ireland International
Social Media Case Studies Ireland InternationalSocial Media Case Studies Ireland International
Social Media Case Studies Ireland Internationalguest2c80e8
 
Final week 6 power point presentation 6 9-13
Final week 6 power point presentation 6 9-13Final week 6 power point presentation 6 9-13
Final week 6 power point presentation 6 9-13David F. Smith - (MSBC) - (PLS)
 

Recommandé

Chrysler's Social Media Efforts
Chrysler's Social Media EffortsChrysler's Social Media Efforts
Chrysler's Social Media Effortscarrkate
 
IMDO Marketing Social Media
IMDO Marketing Social MediaIMDO Marketing Social Media
IMDO Marketing Social MediaMairead Ni Cheoinin
 
Social Media for Business (Class)
Social Media for Business (Class)Social Media for Business (Class)
Social Media for Business (Class)SAI Digital
 
“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...
“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...
“Growing Communities for Co-Creation”: How Employees and Customers/Users Coll...Dheeraj Prasad
 
Socializing Your CEO : Présence numérique des grands partons
Socializing Your CEO : Présence numérique des grands partons Socializing Your CEO : Présence numérique des grands partons
Socializing Your CEO : Présence numérique des grands partons Laurent de Personnalité
 
LinkedIn: Building relationships with the world's professionals
LinkedIn: Building relationships with the world's professionalsLinkedIn: Building relationships with the world's professionals
LinkedIn: Building relationships with the world's professionalsFirefly Communications
 
Social Media Case Studies Ireland International
Social Media Case Studies Ireland InternationalSocial Media Case Studies Ireland International
Social Media Case Studies Ireland Internationalguest2c80e8
 
Final week 6 power point presentation 6 9-13
Final week 6 power point presentation 6 9-13Final week 6 power point presentation 6 9-13
Final week 6 power point presentation 6 9-13David F. Smith - (MSBC) - (PLS)
 
How Law Firms Build Trust for Your Business Online (Social Media Policy)
How Law Firms Build Trust for Your Business Online (Social Media Policy)How Law Firms Build Trust for Your Business Online (Social Media Policy)
How Law Firms Build Trust for Your Business Online (Social Media Policy)Mike Mintz
 
Relationship Economics: How Social Media Improves Relationships and the Botto...
Relationship Economics: How Social Media Improves Relationships and the Botto...Relationship Economics: How Social Media Improves Relationships and the Botto...
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
 
David Spinks - CMX Summit East 2016 - Community as the Future of Business
David Spinks - CMX Summit East 2016 - Community as the Future of BusinessDavid Spinks - CMX Summit East 2016 - Community as the Future of Business
David Spinks - CMX Summit East 2016 - Community as the Future of BusinessCMX
 
Idaho Society of Association Executives
Idaho Society of Association ExecutivesIdaho Society of Association Executives
Idaho Society of Association Executivesallegrojazz
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Researchmabar207
 
Stanford GSB Portland Alumni - Leveraging Social Media for Customer Engagement
Stanford GSB Portland Alumni - Leveraging Social Media for Customer EngagementStanford GSB Portland Alumni - Leveraging Social Media for Customer Engagement
Stanford GSB Portland Alumni - Leveraging Social Media for Customer EngagementMatterport
 
Social Media Recruitment
Social Media RecruitmentSocial Media Recruitment
Social Media RecruitmentElshan Dadashzade
 
Social media and digital marketing
Social media and digital marketingSocial media and digital marketing
Social media and digital marketingJakeRump
 
Social media governance and business
Social media governance and businessSocial media governance and business
Social media governance and businessMichael Ling
 
Social Media for Employers Seminar
Social Media for Employers SeminarSocial Media for Employers Seminar
Social Media for Employers SeminarCOWIB
 
7. Social 2.0 Pixelmedia Kevin Huang
7. Social 2.0 Pixelmedia Kevin Huang7. Social 2.0 Pixelmedia Kevin Huang
7. Social 2.0 Pixelmedia Kevin HuangHKAIM
 
Social Media and Crisis Communication
Social Media and Crisis CommunicationSocial Media and Crisis Communication
Social Media and Crisis CommunicationRamsey Mohsen
 
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad LahhadHow to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad LahhadThe HR Observer
 
Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?Martin Thomas
 
Social media in recruiting
Social media in recruitingSocial media in recruiting
Social media in recruitingSneha Joy
 
NHRMA Fundamentals of Social Recruiting
NHRMA Fundamentals of Social RecruitingNHRMA Fundamentals of Social Recruiting
NHRMA Fundamentals of Social RecruitingTweetajob
 
Social media and recruitment
Social media and recruitmentSocial media and recruitment
Social media and recruitmentTiffany St James
 
Winning The War For Talent
Winning The War For TalentWinning The War For Talent
Winning The War For TalentChuck Taylor
 
Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...Tamera Kremer
 
The importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationThe importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationDilara Adaylar
 
Butterfly Lesson
Butterfly LessonButterfly Lesson
Butterfly LessonAmbreen Qureshi
 
Vid Presentatie
Vid PresentatieVid Presentatie
Vid Presentatieguest4dd8b91
 

Contenu connexe

Tendances

How Law Firms Build Trust for Your Business Online (Social Media Policy)
How Law Firms Build Trust for Your Business Online (Social Media Policy)How Law Firms Build Trust for Your Business Online (Social Media Policy)
How Law Firms Build Trust for Your Business Online (Social Media Policy)Mike Mintz
 
Relationship Economics: How Social Media Improves Relationships and the Botto...
Relationship Economics: How Social Media Improves Relationships and the Botto...Relationship Economics: How Social Media Improves Relationships and the Botto...
Relationship Economics: How Social Media Improves Relationships and the Botto...Brian Solis
 
David Spinks - CMX Summit East 2016 - Community as the Future of Business
David Spinks - CMX Summit East 2016 - Community as the Future of BusinessDavid Spinks - CMX Summit East 2016 - Community as the Future of Business
David Spinks - CMX Summit East 2016 - Community as the Future of BusinessCMX
 
Idaho Society of Association Executives
Idaho Society of Association ExecutivesIdaho Society of Association Executives
Idaho Society of Association Executivesallegrojazz
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Researchmabar207
 
Stanford GSB Portland Alumni - Leveraging Social Media for Customer Engagement
Stanford GSB Portland Alumni - Leveraging Social Media for Customer EngagementStanford GSB Portland Alumni - Leveraging Social Media for Customer Engagement
Stanford GSB Portland Alumni - Leveraging Social Media for Customer EngagementMatterport
 
Social media and digital marketing
Social media and digital marketingSocial media and digital marketing
Social media and digital marketingJakeRump
 
Social media governance and business
Social media governance and businessSocial media governance and business
Social media governance and businessMichael Ling
 
Social Media for Employers Seminar
Social Media for Employers SeminarSocial Media for Employers Seminar
Social Media for Employers SeminarCOWIB
 
7. Social 2.0 Pixelmedia Kevin Huang
7. Social 2.0 Pixelmedia Kevin Huang7. Social 2.0 Pixelmedia Kevin Huang
7. Social 2.0 Pixelmedia Kevin HuangHKAIM
 
Social Media and Crisis Communication
Social Media and Crisis CommunicationSocial Media and Crisis Communication
Social Media and Crisis CommunicationRamsey Mohsen
 
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad LahhadHow to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad LahhadThe HR Observer
 
Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?Martin Thomas
 
Social media in recruiting
Social media in recruitingSocial media in recruiting
Social media in recruitingSneha Joy
 
NHRMA Fundamentals of Social Recruiting
NHRMA Fundamentals of Social RecruitingNHRMA Fundamentals of Social Recruiting
NHRMA Fundamentals of Social RecruitingTweetajob
 
Social media and recruitment
Social media and recruitmentSocial media and recruitment
Social media and recruitmentTiffany St James
 
Winning The War For Talent
Winning The War For TalentWinning The War For Talent
Winning The War For TalentChuck Taylor
 

Tendances (18)

How Law Firms Build Trust for Your Business Online (Social Media Policy)
How Law Firms Build Trust for Your Business Online (Social Media Policy)How Law Firms Build Trust for Your Business Online (Social Media Policy)
How Law Firms Build Trust for Your Business Online (Social Media Policy)
 
Relationship Economics: How Social Media Improves Relationships and the Botto...
Relationship Economics: How Social Media Improves Relationships and the Botto...Relationship Economics: How Social Media Improves Relationships and the Botto...
Relationship Economics: How Social Media Improves Relationships and the Botto...
 
David Spinks - CMX Summit East 2016 - Community as the Future of Business
David Spinks - CMX Summit East 2016 - Community as the Future of BusinessDavid Spinks - CMX Summit East 2016 - Community as the Future of Business
David Spinks - CMX Summit East 2016 - Community as the Future of Business
 
Idaho Society of Association Executives
Idaho Society of Association ExecutivesIdaho Society of Association Executives
Idaho Society of Association Executives
 
Social Media Research
Social Media ResearchSocial Media Research
Social Media Research
 
Stanford GSB Portland Alumni - Leveraging Social Media for Customer Engagement
Stanford GSB Portland Alumni - Leveraging Social Media for Customer EngagementStanford GSB Portland Alumni - Leveraging Social Media for Customer Engagement
Stanford GSB Portland Alumni - Leveraging Social Media for Customer Engagement
 
Social Media Recruitment
Social Media RecruitmentSocial Media Recruitment
Social Media Recruitment
 
Social media and digital marketing
Social media and digital marketingSocial media and digital marketing
Social media and digital marketing
 
Social media governance and business
Social media governance and businessSocial media governance and business
Social media governance and business
 
Social Media for Employers Seminar
Social Media for Employers SeminarSocial Media for Employers Seminar
Social Media for Employers Seminar
 
7. Social 2.0 Pixelmedia Kevin Huang
7. Social 2.0 Pixelmedia Kevin Huang7. Social 2.0 Pixelmedia Kevin Huang
7. Social 2.0 Pixelmedia Kevin Huang
 
Social Media and Crisis Communication
Social Media and Crisis CommunicationSocial Media and Crisis Communication
Social Media and Crisis Communication
 
How to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad LahhadHow to Leverage Social Media in HR?, Imad Lahhad
How to Leverage Social Media in HR?, Imad Lahhad
 
Facebook Comes of Age?
Facebook Comes of Age?Facebook Comes of Age?
Facebook Comes of Age?
 
Social media in recruiting
Social media in recruitingSocial media in recruiting
Social media in recruiting
 
NHRMA Fundamentals of Social Recruiting
NHRMA Fundamentals of Social RecruitingNHRMA Fundamentals of Social Recruiting
NHRMA Fundamentals of Social Recruiting
 
Social media and recruitment
Social media and recruitmentSocial media and recruitment
Social media and recruitment
 
Winning The War For Talent
Winning The War For TalentWinning The War For Talent
Winning The War For Talent
 

En vedette

Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...Tamera Kremer
 
The importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationThe importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationDilara Adaylar
 
The Rye Dog Park
The Rye Dog ParkThe Rye Dog Park
The Rye Dog Parkguest18ddc1
 
Jutec Catalog
Jutec CatalogJutec Catalog
Jutec Catalogkausarh
 
South of the Office Story Board
South of the Office Story BoardSouth of the Office Story Board
South of the Office Story Boardsouthoftheoffice
 
SMiB09 Joanne Jacobs
SMiB09 Joanne JacobsSMiB09 Joanne Jacobs
SMiB09 Joanne Jacobssmibevents
 
NoSQL Distilled Book Review
NoSQL Distilled Book ReviewNoSQL Distilled Book Review
NoSQL Distilled Book ReviewLester Martin
 
Institucion Educativa Algodonal Dia De La Creatividad Y Cultura
Institucion Educativa Algodonal Dia De La Creatividad Y CulturaInstitucion Educativa Algodonal Dia De La Creatividad Y Cultura
Institucion Educativa Algodonal Dia De La Creatividad Y Culturaarosorozco
 
Understanding Asian Students
Understanding Asian StudentsUnderstanding Asian Students
Understanding Asian StudentsArnau Cerdà
 
Reconstructionpp
ReconstructionppReconstructionpp
Reconstructionppcpatton
 
Agile antipatterns - AgileBC
Agile antipatterns - AgileBCAgile antipatterns - AgileBC
Agile antipatterns - AgileBCYuriy Silvestrov
 
SMiB09 Judith Lewis
SMiB09 Judith LewisSMiB09 Judith Lewis
SMiB09 Judith Lewissmibevents
 
Le Vie Della Tecnologia - Rosenberg
Le Vie Della Tecnologia - RosenbergLe Vie Della Tecnologia - Rosenberg
Le Vie Della Tecnologia - RosenbergMargherita Paradisi
 

En vedette (20)

Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...Accelerating your corporate reputation with social media: transform your busi...
Accelerating your corporate reputation with social media: transform your busi...
 
The importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate ReputationThe importance of Social Media on Corporate Reputation
The importance of Social Media on Corporate Reputation
 
Butterfly Lesson
Butterfly LessonButterfly Lesson
Butterfly Lesson
 
Vid Presentatie
Vid PresentatieVid Presentatie
Vid Presentatie
 
Design considerations for the 25m Nigeria radio telescope by Edward Omowa.
Design considerations for the 25m Nigeria radio telescope by Edward Omowa.Design considerations for the 25m Nigeria radio telescope by Edward Omowa.
Design considerations for the 25m Nigeria radio telescope by Edward Omowa.
 
Natural disaster
Natural disasterNatural disaster
Natural disaster
 
Open Android
Open AndroidOpen Android
Open Android
 
The Rye Dog Park
The Rye Dog ParkThe Rye Dog Park
The Rye Dog Park
 
Reading Summary Turkle
Reading Summary TurkleReading Summary Turkle
Reading Summary Turkle
 
Jutec Catalog
Jutec CatalogJutec Catalog
Jutec Catalog
 
HARDWAREA
HARDWAREAHARDWAREA
HARDWAREA
 
South of the Office Story Board
South of the Office Story BoardSouth of the Office Story Board
South of the Office Story Board
 
SMiB09 Joanne Jacobs
SMiB09 Joanne JacobsSMiB09 Joanne Jacobs
SMiB09 Joanne Jacobs
 
NoSQL Distilled Book Review
NoSQL Distilled Book ReviewNoSQL Distilled Book Review
NoSQL Distilled Book Review
 
Institucion Educativa Algodonal Dia De La Creatividad Y Cultura
Institucion Educativa Algodonal Dia De La Creatividad Y CulturaInstitucion Educativa Algodonal Dia De La Creatividad Y Cultura
Institucion Educativa Algodonal Dia De La Creatividad Y Cultura
 
Understanding Asian Students
Understanding Asian StudentsUnderstanding Asian Students
Understanding Asian Students
 
Reconstructionpp
ReconstructionppReconstructionpp
Reconstructionpp
 
Agile antipatterns - AgileBC
Agile antipatterns - AgileBCAgile antipatterns - AgileBC
Agile antipatterns - AgileBC
 
SMiB09 Judith Lewis
SMiB09 Judith LewisSMiB09 Judith Lewis
SMiB09 Judith Lewis
 
Le Vie Della Tecnologia - Rosenberg
Le Vie Della Tecnologia - RosenbergLe Vie Della Tecnologia - Rosenberg
Le Vie Della Tecnologia - Rosenberg
 

Similaire à Connect : inform : influence - Social media and corporate reputation by Cathal Smyth, Managing Director, The Group

Managing corporate reputation online: The coming of social media
Managing corporate reputation online: The coming of social mediaManaging corporate reputation online: The coming of social media
Managing corporate reputation online: The coming of social mediaAddison Group
 
Social Media and reputation: what you can learn from big companies
Social Media and reputation: what you can learn from big companiesSocial Media and reputation: what you can learn from big companies
Social Media and reputation: what you can learn from big companiesAddison Group
 
Anne Mc Crossan - Managing Brands and Brand Culture in Social Media
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaAnne Mc Crossan - Managing Brands and Brand Culture in Social Media
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaArjen Strijker
 
A Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsA Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsLumen Consulting
 
Your business & Social Media
Your business & Social MediaYour business & Social Media
Your business & Social MediaKamal Faridi
 
Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809Marvin Dejean
 
Corporate Communication.pptx
Corporate Communication.pptxCorporate Communication.pptx
Corporate Communication.pptxKirtiArchanapalli
 
Social Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanSocial Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanShahzad Khan
 
Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Mi...
Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Mi...Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Mi...
Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Mi...Laura Edell
 
NEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationNEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationJCSI
 
NEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationNEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationBrian Cavoli
 
Leadership & Social Media Aicpa Leadership Academy
Leadership & Social Media Aicpa Leadership AcademyLeadership & Social Media Aicpa Leadership Academy
Leadership & Social Media Aicpa Leadership AcademyTom Hood, CPA,CITP,CGMA
 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySuzanne Henry
 
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd Marchguestca2060b
 
Starting a Social Media Staffing Strategy - Webinar
Starting a Social Media Staffing Strategy - WebinarStarting a Social Media Staffing Strategy - Webinar
Starting a Social Media Staffing Strategy - WebinarJCSI
 
Eight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social MediaEight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social MediaAtlas Integrated
 

Similaire à Connect : inform : influence - Social media and corporate reputation by Cathal Smyth, Managing Director, The Group (20)

Managing corporate reputation online: The coming of social media
Managing corporate reputation online: The coming of social mediaManaging corporate reputation online: The coming of social media
Managing corporate reputation online: The coming of social media
 
Social Media and reputation: what you can learn from big companies
Social Media and reputation: what you can learn from big companiesSocial Media and reputation: what you can learn from big companies
Social Media and reputation: what you can learn from big companies
 
Anne Mc Crossan - Managing Brands and Brand Culture in Social Media
Anne Mc Crossan - Managing Brands and Brand Culture in Social MediaAnne Mc Crossan - Managing Brands and Brand Culture in Social Media
Anne Mc Crossan - Managing Brands and Brand Culture in Social Media
 
A Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your EventsA Social Media Primer Driving Better Engagement For Your Events
A Social Media Primer Driving Better Engagement For Your Events
 
Your business & Social Media
Your business & Social MediaYour business & Social Media
Your business & Social Media
 
Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809Social Media Becoming Mainstream 081809
Social Media Becoming Mainstream 081809
 
Corporate Communication.pptx
Corporate Communication.pptxCorporate Communication.pptx
Corporate Communication.pptx
 
Social Media Marketing Shahzad Khan
Social Media Marketing Shahzad KhanSocial Media Marketing Shahzad Khan
Social Media Marketing Shahzad Khan
 
Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Mi...
Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Mi...Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Mi...
Social Intelligence by Bill Baker, CTO, Visible Technologies (former GM of Mi...
 
NEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationNEHRA Social Staffing Presentation
NEHRA Social Staffing Presentation
 
NEHRA Social Staffing Presentation
NEHRA Social Staffing PresentationNEHRA Social Staffing Presentation
NEHRA Social Staffing Presentation
 
Leadership & Social Media Aicpa Leadership Academy
Leadership & Social Media Aicpa Leadership AcademyLeadership & Social Media Aicpa Leadership Academy
Leadership & Social Media Aicpa Leadership Academy
 
081118 - PR
081118 - PR081118 - PR
081118 - PR
 
Social media hr
Social media hrSocial media hr
Social media hr
 
Social Media for the Equipment Finance Company
Social Media for the Equipment Finance CompanySocial Media for the Equipment Finance Company
Social Media for the Equipment Finance Company
 
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd MarchIbm Swg Social Media Marketing Delphine Remy Boutang 3rd March
Ibm Swg Social Media Marketing Delphine Remy Boutang 3rd March
 
Starting a Social Media Staffing Strategy - Webinar
Starting a Social Media Staffing Strategy - WebinarStarting a Social Media Staffing Strategy - Webinar
Starting a Social Media Staffing Strategy - Webinar
 
Social Media Presented By Ritz Marketing 2.16.11
Social Media Presented By Ritz Marketing 2.16.11Social Media Presented By Ritz Marketing 2.16.11
Social Media Presented By Ritz Marketing 2.16.11
 
Boost 2009 Freeman Leonard
Boost 2009 Freeman LeonardBoost 2009 Freeman Leonard
Boost 2009 Freeman Leonard
 
Eight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social MediaEight Things Economic Developers Should be Doing with Social Media
Eight Things Economic Developers Should be Doing with Social Media
 

Plus de Addison Group

FTSE100 Online Audience Research 2013
FTSE100 Online Audience Research 2013FTSE100 Online Audience Research 2013
FTSE100 Online Audience Research 2013Addison Group
 
FTSE100 Social Media Index 2013
FTSE100 Social Media Index 2013FTSE100 Social Media Index 2013
FTSE100 Social Media Index 2013Addison Group
 
Social Media Index June 2012 Update
Social Media Index June 2012 UpdateSocial Media Index June 2012 Update
Social Media Index June 2012 UpdateAddison Group
 
Online measurement: The corporate brand and the corporate web site by Mark Hill
Online measurement: The corporate brand and the corporate web site by Mark HillOnline measurement: The corporate brand and the corporate web site by Mark Hill
Online measurement: The corporate brand and the corporate web site by Mark HillAddison Group
 
Whitbread: understanding our customers by Tabitha Aldrich-Smith
Whitbread: understanding our customers by Tabitha Aldrich-SmithWhitbread: understanding our customers by Tabitha Aldrich-Smith
Whitbread: understanding our customers by Tabitha Aldrich-SmithAddison Group
 
In the age of good – how good is your organisation? by Stephen Pain
In the age of good – how good is your organisation? by Stephen PainIn the age of good – how good is your organisation? by Stephen Pain
In the age of good – how good is your organisation? by Stephen PainAddison Group
 
Best practice in reputation management in a causal framework by Dr Kevin Money
Best practice in reputation management in a causal framework by Dr Kevin MoneyBest practice in reputation management in a causal framework by Dr Kevin Money
Best practice in reputation management in a causal framework by Dr Kevin MoneyAddison Group
 
Aviva: Assessing the success of building a new global brand by Sally Shire
Aviva: Assessing the success of building a new global brand by Sally ShireAviva: Assessing the success of building a new global brand by Sally Shire
Aviva: Assessing the success of building a new global brand by Sally ShireAddison Group
 
Return on relationships: Getting the most out of reputation measurement by Bj...
Return on relationships: Getting the most out of reputation measurement by Bj...Return on relationships: Getting the most out of reputation measurement by Bj...
Return on relationships: Getting the most out of reputation measurement by Bj...Addison Group
 

Plus de Addison Group (9)

FTSE100 Online Audience Research 2013
FTSE100 Online Audience Research 2013FTSE100 Online Audience Research 2013
FTSE100 Online Audience Research 2013
 
FTSE100 Social Media Index 2013
FTSE100 Social Media Index 2013FTSE100 Social Media Index 2013
FTSE100 Social Media Index 2013
 
Social Media Index June 2012 Update
Social Media Index June 2012 UpdateSocial Media Index June 2012 Update
Social Media Index June 2012 Update
 
Online measurement: The corporate brand and the corporate web site by Mark Hill
Online measurement: The corporate brand and the corporate web site by Mark HillOnline measurement: The corporate brand and the corporate web site by Mark Hill
Online measurement: The corporate brand and the corporate web site by Mark Hill
 
Whitbread: understanding our customers by Tabitha Aldrich-Smith
Whitbread: understanding our customers by Tabitha Aldrich-SmithWhitbread: understanding our customers by Tabitha Aldrich-Smith
Whitbread: understanding our customers by Tabitha Aldrich-Smith
 
In the age of good – how good is your organisation? by Stephen Pain
In the age of good – how good is your organisation? by Stephen PainIn the age of good – how good is your organisation? by Stephen Pain
In the age of good – how good is your organisation? by Stephen Pain
 
Best practice in reputation management in a causal framework by Dr Kevin Money
Best practice in reputation management in a causal framework by Dr Kevin MoneyBest practice in reputation management in a causal framework by Dr Kevin Money
Best practice in reputation management in a causal framework by Dr Kevin Money
 
Aviva: Assessing the success of building a new global brand by Sally Shire
Aviva: Assessing the success of building a new global brand by Sally ShireAviva: Assessing the success of building a new global brand by Sally Shire
Aviva: Assessing the success of building a new global brand by Sally Shire
 
Return on relationships: Getting the most out of reputation measurement by Bj...
Return on relationships: Getting the most out of reputation measurement by Bj...Return on relationships: Getting the most out of reputation measurement by Bj...
Return on relationships: Getting the most out of reputation measurement by Bj...
 

Dernier

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Mark Simos
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brandgvaughan
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESmohitsingh558521
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024Lonnie McRorey
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .Alan Dix
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii SoldatenkoFwdays
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 

Dernier (20)

The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
WordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your BrandWordPress Websites for Engineers: Elevate Your Brand
WordPress Websites for Engineers: Elevate Your Brand
 
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICESSALESFORCE EDUCATION CLOUD | FEXLE SERVICES
SALESFORCE EDUCATION CLOUD | FEXLE SERVICES
 
TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024TeamStation AI System Report LATAM IT Salaries 2024
TeamStation AI System Report LATAM IT Salaries 2024
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .From Family Reminiscence to Scholarly Archive .
From Family Reminiscence to Scholarly Archive .
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko"Debugging python applications inside k8s environment", Andrii Soldatenko
"Debugging python applications inside k8s environment", Andrii Soldatenko
 
DMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special EditionDMCC Future of Trade Web3 - Special Edition
DMCC Future of Trade Web3 - Special Edition
 
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 

Connect : inform : influence - Social media and corporate reputation by Cathal Smyth, Managing Director, The Group

  • 1. Connect : inform : influence Social media and corporate reputation Cathal Smyth Managing Director at The Group
  • 2.  
  • 3.
  • 4.  
  • 5.
  • 6. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
  • 7. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers Company Sector Brand Heritage Products Services Markets Relationships
  • 8.
  • 9.
  • 10.  
  • 11.  
  • 12.  
  • 13.  
  • 14.  
  • 15.  
  • 16.  
  • 17.  
  • 18.
  • 19.
  • 20.  
  • 22. Corporate reputation and social media how you say it Media Channels Language(s) Tone of voice Visual identity what you say Marketing IR CSR PR Recruitment Lobbying Internal what others say Customers Employees Communities NGOs Analysts Investors Suppliers Job-seekers what you say Company Sector Brand Heritage Products Services Markets Relationships

Notes de l'éditeur

  1. © The Group 2005
  2. © The Group 2005
  3. © The Group 2005