6. Mistake #2
Failure to Brand Well
What is a brand?
7. Mistake #2
Failure to Brand Well
A brand is a promise.
8. Mistake #2
Failure to Brand Well
Your brand includes:
- Your logo
- All design
- All headlines, copy & content of
any kind
- Your marketing
- Your corporate culture
10. Mistake #3
Failure to Master Marketing
Marketing is:
Getting the Right Messages
To the Right Masses
Through the Right Mediums
So You Can MAKE MONEY
What business are you in?
11. Mistake #3
Failure to Master Marketing
You are in the
marketing
business!
16. Mistake #5
Failure to Systemize
Operations How-To Manual
17. Mistake #5
Failure to Systemize
Goal:
Work ON your business
not IN your business
18. Recommended Reading
• One Minute Manager Meets the Monkey - Ken Blanchard
• Seven Habits of Highly Effective People - Stephen Covey
• How to Win Friends and Influence People - Dale Carnegie
• The E-Myth Revisited: Why Most Small Businesses Don’t
Work and What to Do About It - Michael Gerber
• The Success Principles - Jack Canfield
• Fire Starter Sessions - Danielle LaPorte
• The Content Rules - Anne Handley & CC Chapman
• The Millionaire Messenger - Brendon Burchard
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