Download Qualvu’s webinar and take your product research to a whole new place (your customers’ lives).
Product research has traditionally been conducted in labs, focus group facilities, and far away from the real settings where consumers are using the products. But Qualvu is changing that: The Internet, online video, and consumer-driven product studies now put you in contact with consumers – using products as they actually do – in those settings that reveal “moments of truth” that separate good product research from GREAT product research.
2. Product Research: do you want to be good, or great? John Williamson CEO & Founder, Qualvu Shelley Krasnick Managing Director, Research & Insights, Qualvu To watch the recoded webinar, CLICK HERE
3. Questions as we go?Email: productwebinar@qualvu.comTwitter: @QualvuRequest a demo at qualvu.com
9. Learn how as a researcher you can be invited to observe the candid, and sometimes surprising, settings where your customers interact with your products
10. Learn how this access drives not just usage data, but enables you to truly get to know and understand your customers in new ways
11. Learn how companies have successfully integrated consumer insights into the product development process – and how you can, too.
12. Learn how this research can be conducted at a fraction of the cost and complexity of traditional in-home ethnographies.To watch the recoded webinar, CLICK HERE
13. A quick look: product fun To watch the recoded webinar, CLICK HERE
25. Obtained by truly watching, listening, and being awareTo watch the recoded webinar, CLICK HERE
26. How did we know our customers in the past? Labs Focus Groups In-home videography Unfortunately: Unnatural Settings Social or 3rd party Pressures To watch the recoded webinar, CLICK HERE
31. Consumers’ relationships with productsThis methodology does not rely on memory or forced assessment, but instead allows consumers to record unfiltered, unadulterated reactions when they are tasting, opening, or using the product. To watch the recoded webinar, CLICK HERE
32. Empowering consumerson their terms Before It was all about YOU…. Now It is all about THEM… You set the time and location of the study You probed You wanted them to share in a group You won – They lost They share when and where they interact with your products They think carefully, and respond freely They share in private, naturally They win – You win
36. Reach inside your target markets minds To watch the recoded webinar, CLICK HERE
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38. Innovation process Search for new knowledge, or truth. Test your products in the real world and refine features. Develop concepts based on consumer insights. Validate your concepts based on consumer reactions. Understand potential benefits and problems.
42. Participants were asked to give a “tour” of their bathroom and to record their morning routine on weekdays and the weekend
43. They were also asked to answer a four-part series of questions from their bathroomsWHAT WE LEARNED Not all morning care routines are created equal, and this insight formed the basis for a creative session around new product positionings and concept development. To watch the recoded webinar, CLICK HERE
47. Participants were asked to give a tour of their homes and describe corollaries with their vehicles
48. Participants were asked to described the importance of vehicle attributes vis-à-vis the rough concepts, related to user, purchase and potential improvements.WHAT WE LEARNED The auto is an extension of the home. To watch the recoded webinar, CLICK HERE
53. Finally, Moms were asked to talk about the brands, review different toy concepts, and explain which were their favorite and whyWHAT WE LEARNED Our client faced some interesting challenges that were difficult to change given the circumstances; however it was crucial insight that allowed them to assess alternatives. To watch the recoded webinar, CLICK HERE
54. CONCEPT EVALUATION Validate your concepts based on consumer reactions. To watch the recoded webinar, CLICK HERE
58. Seven unbranded and randomized concepts were shared with sample and evaluated for overall impression, positive/negatives, top attributes, likelihood to purchase, fit with lifestyle.
59. The same concepts were branded and shown again for evaluation. WHAT WE LEARNED By easily using the same panelists in all stages of the innovation cycle, participants were empowered to make a significant impact, and felt ownership of the evolution of concepts and results.
64. Participants were asked to show typical and current napkin usage and evaluate new prototype napkin and package
65. They were also asked to describe future purchase evaluationWHAT WE LEARNED Product quality and performance made a big difference, and usurped brand loyalty if it performed as billed.
69. Participants were asked to review from packaging, to instructions, to the actual product. WHAT WE LEARNED Those instructions really do matter! To watch the recoded webinar, CLICK HERE
70. “It was very clear from the Qualvu sessions that some changes needed to be made to the instructions, and the feedback from the women was instrumental in giving us a perspective on that.” - Client To watch the recoded webinar, CLICK HERE
A new way of looking at the innovation (product development) process suggests that it can be represented as a cycle, in which opportunities are discovered through product testing and feedback gathered from each steps of the process serves as constructive input for the next steps. Invention to Innovation ProcessBy Mason, Thomas WPublication: Engineering Management JournalDate: Thursday, September 1 2005Retrieved from AllBusiness (http://www.allbusiness.com/management/1065945-1.html) on January 7, 2011Research “is best described as the search for new knowledge, or truth. Here people are working to discover how things work with little thought about commercial applications.”