This session will cover the basics of all the major social media networks, while providing new, fresh information to the 'seasoned' individual. Come learn about all the major
social networks such as Facebook, LinkedIn and Twitter, the benefits of blogging, what makes a complete profile, how to manage your contacts, friends, and/or fans, basic do’s and don’ts, and the features and benefits of real estate specific social networks such as Trulia, Zillow, and Active Rain
3. Guerrilla Who? US Navy Legal Insurance Sales Founder Guerrilla Social Media Co-Organizer Social Media @ the Beach Co-Founder Social Media Club Virginia Beach
7. Justin Williams Justin Williams –Prosperity Mortgage Loan Officer Social Media Vision Founder Justified Lions Organizer Social Media @ The Beach Social Media Club Virginia Beach- Co-Founder
8. Tina Merritt Tina Merrit Long and Foster Trainer Founder of Wolkia (Real Estate Technology and Media Education) Trump University Adviser and Blogger NAR Realtor Technology Spotlight Award Winner
18. Statistics 87% of home searches are done using the internet Business Generated via personal website Zero: 36% Over 25%: 12% The Average Facebook User has 150 Friends 25% Of Facebook Users use Mobile Apps Social Networks Experienced 276% Growth in the 35-49 Demographic in 2009
19. What is Social Media?? UNSELFISH Sharing of Information Becoming More Efficient Communicators Building MEANINGFUL and Efficient Relationships in an Online Environment
26. Re-Define your brand YOU ARE YOUR BRAND!!!! People Buy from REALTORS and Agents, not Agencies Branding is about recognition not about generating income What is YOUR Branding Strategy??
27. Reflect Your Values Your Online Social Strategy is the Digital You Your Personal Values Should Manifest in the Digital World Be Genuine – If Not People will Detect it and you are DONE.
36. What is a Blog? A Blog is whatever YOU want it to be! Your Blog is your perspective on life Establish yourself as an Expert Set yourself apart from the competition
48. Facebook Basics Personal Social Network Share Your Life Family Friends Hobbies Business 80/20 – ish Rule 80% Personal Content 20% Professional Content Only 1 in 5 posts should be ‘hard sell’ business content i.e. Listings, intro requests etc.
49. Facebook Must Do’s Categorize Your Friends! Categorization simplifies the usage of privacy filters Set Privacy Filters to Your Comfort Level ENGAGE OTHERS! Post comments on friend’s updates People Share info because they want to be acknowledged Use the LIKE Button!
54. Facebook Don’ts DO NOT SPAM Over posted Listings Repeatedly Sharing Games and Applications with Non-Users Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends who reject
56. Twitter Basics Personal Social Network with STRONG Business Potential Efficiency is King only 140 Characters to get the message out 80/20 – ish Rule Still Applies but it depends on they type of Culture you want to develop
58. Twitter Tips Create and Organize Followers into Lists Similar to Categorization on Facebook Personalize your account Custom Background Custom Badge Set Privacy Filters to Your Comfort Level (protect your tweets) ENGAGE OTHERS! Use the @ (Mention) Feature more than anything!
60. Twitter Don’ts DO NOT SPAM Over posted Listings Friend Random People Without a Greeting or Value Added Proposition (Friend Farming) Repeatedly send Fan Page Suggestions to Friends
61. LinkedIn Basics Professional Social Network Your Professional Portfolio Experience Specialties Recommendations More than just a place to find work.
62. LinkedIn Tips Have a 100% Complete Profile Ensure that Multiple Email addresses are attached to your account Seek Strategic Connections Weekly Write Recommendations Weekly
70. Postings with rich information including: unlimited photos, link to a virtual tour, link to an external Web site.
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72. Trulia Great Statistics Tracking Trulia Voices – Q&A Feature Perfect for finding blog topics Trulia actively drives leads to your website Combines listing credentials and Q&A expertise to help users find you Local Ads are awesome and cheap