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Messageboards, Online Classifieds, and multimedia,[object Object],Social Media Education Series,[object Object],Part 2,[object Object]
Follow the conversation,[object Object],TWEET MOST TO WIN A FREE GSM CONSULTATION AND ANALYSIS,[object Object],Everyone’s Eligible Except @DawnMillerHomes,[object Object],www.tweetchat.com,[object Object],Hashtag,[object Object],#YPNGSM,[object Object]
Recap,[object Object]
Recap,[object Object]
OBJECTIVES,[object Object]
Explain forums,[object Object]
Get more from online classifieds,[object Object]
Unlock the power of multimedia,[object Object]
Do It yourselfer,[object Object]
Trial and error,[object Object]
You Do it,[object Object]
Capture all 3,[object Object]
What is a forum?,[object Object]
What is a forum…really?,[object Object], ,[object Object],[object Object],[object Object]
Lets Compare,[object Object],200,[object Object],To,[object Object],300,[object Object],1 ,[object Object],link,[object Object],YOU,[object Object]
Lets compare,[object Object],YOU,[object Object],40,000,[object Object],To,[object Object],100,000,[object Object],Limitless,[object Object],links,[object Object]
Forums are relevant,[object Object]
Why use Forums?,[object Object]
BE THE SOURCE,[object Object], ,[object Object],[object Object],[object Object]
CAPTURE SEO,[object Object],DESPITE THE REVOLUTION SOCIAL ,[object Object],SEO IS STILL KING,[object Object]
How to capture SEO,[object Object],Build Inbound Links,[object Object]
 Click settings or profile,[object Object]
Find edit or create signature,[object Object]
Edit signature window,[object Object]
TYPE TEXT,[object Object]
Highlight TEXT,[object Object]
Select insert link,[object Object]
Enter your website address,[object Object]
Preview,[object Object]
Every page is a link,[object Object]
Choosing the right forums,[object Object]
Join a real estate forum,[object Object]
Every hobby has a forum,[object Object]
Local forums,[object Object]
Questions?,[object Object],DAMIEN STEINER SMITH,[object Object],GUERRILLA SOCIAL MEDIA,[object Object],757-748-6856,[object Object],Damien.smith@guerrillasocialmedia.com,[object Object],www.guerrillasocialmedia.com,[object Object]
Who Is Wolkia?,[object Object],[object Object]
Long and Foster Trainer
Founder of Wolkia (Real Estate Technology and Media Education)
Trump University Adviser and Blogger
NAR Realtor Technology Spotlight Award Winner,[object Object]
All of Tina’s Presentations Can Be Found at:,[object Object],http://www.slideshare.net/tinainvirginia,[object Object]
What is Syndication?,[object Object],Syndication is when information you enter on one website is then sent out to multiple other websites.,[object Object],Example:  Enter a listing in Listhub and it is sent to Trulia, Zillow, Realtor.com, Oodle, etc. etc. etc.,[object Object]
Places to Add Listings Where They Can Be Syndicated:,[object Object],Brokerage website,[object Object],Vflyer.com,[object Object],Propertypreviews.com,[object Object],Postlets.com,[object Object],Realbird.com,[object Object],Hotpads.com,[object Object],Personal Website Solution (such as Point2Agent),[object Object],Iwantanoffer.com,[object Object],And many, many more!,[object Object]
Online Advertising = Google Juice = Exposure!,[object Object]
What do online flyers offer?,[object Object],Interactive user experience,[object Object],Video imbedding,[object Object],Multiple links,[object Object],Click-to-chat, click to call,[object Object],Mapping,[object Object],Single property websites – cloud hosting,[object Object],Sharing, bookmarking,[object Object],Virtual tours, slideshows,[object Object],Opportunity to imbed on other sites,[object Object]
Realbird.com Example,[object Object]
Online Classified Manual Posting,[object Object],Craigslist,[object Object],Backpage,[object Object],Kijiji,[object Object]
Bookmarking Your Listings,[object Object]
A Few Tips…,[object Object],Advertise listings first – they’re your product,[object Object],Every agent should have at least 10 listings they are actively marketing (they do not need to be your listings – ask someone in your office if you can “borrow” theirs).,[object Object],Other things to advertise:  relocation packages, first time homebuyers guide, “100 ways to get your home ready to sell”, etc.,[object Object],Advertising “Free CMA” is so 1980’s – be more creative!,[object Object],Must offer something of VALUE!,[object Object],Google yourself and your listings – use Google Alerts,[object Object]
And More Tips…,[object Object],Do NOT “scream out” your listings!,[object Object],Posting listings or other “advertising” on your Facebook PROFILE is a violation of Facebook’s TOS.  Only use your Facebook PAGE for advertising.,[object Object],If you are not going to engage with the community, don’t bother using social networking sites.,[object Object],Advertise what sets YOU apart from other agents:  “All of my listings feature text-to-flyer” and explain why that benefits the consumer.,[object Object],Consistency in communication!  Text to text, etc.,[object Object]
Email Marketing,[object Object],Be careful!  Do NOT spam!,[object Object],Allow for opt-in/opt-out,[object Object],Don’t use too much html,[object Object],Offer something of value – perhaps partner with a local merchant to offer a discount?,[object Object],Don’t make it all about real estate – hyperlocal is better,[object Object],You have 2-5 seconds to catch their attention,[object Object],Don’t forget your signature!,[object Object]
Twitter:  @wolkia,[object Object],Facebook.com/realestatetechnology,[object Object],Web:  wolkia.com,[object Object],Email:  tina@wolkia.com,[object Object],Phone:  757-287-6338,[object Object]
Who is bzibee,[object Object],[object Object]
ReMax First Top Producer
Founder of BziBee Media
RawVideo Tour Pioneer
Strategic Branding Expert in Real Estate
Co-Founder of New Media Mommies,[object Object]
3/29/2010,[object Object],54,[object Object],Introduction ,[object Object],Why Video ,[object Object],Learn tips and trick to creating Real Estate Video ,[object Object],What do I do now that I have the video?,[object Object]
3/29/2010,[object Object],55,[object Object],Tools,[object Object],What kind of camera can I use ?	,[object Object],What’s the best software ?,[object Object], What is the cost ?,[object Object],How long does it take ?,[object Object]
3/29/2010,[object Object],56,[object Object],Video Camera options  ,[object Object],1. Flip,[object Object],2. Phone,[object Object],3. Point and shoot camera with video,[object Object],4. Hi def personal camera,[object Object],5. Hire a Videographer,[object Object]
3/29/2010,[object Object],57,[object Object],Software,[object Object],Many cameras come with some form of software to enhance your video. I use Imovie 9 a Mac/Apple product. ,[object Object],You can use windows movie maker ,[object Object],Flip cameras come with editing software,[object Object]
3/29/2010,[object Object],58,[object Object],Where to host my video ,[object Object],1.Youtube ,[object Object],2.Wellcomemat,[object Object],3.Company websites,[object Object],4.Personal sites,[object Object],5.Vimeo,[object Object],6.Viddler,[object Object],7.Flicker,[object Object],8.My space,[object Object]
3/29/2010,[object Object],59,[object Object],Getting ready to film,[object Object],Turn on all the lights in the house ,[object Object],Walk thru open all the doors you can ,[object Object],Make sure the home is staged and ready ,[object Object],Check sinks and toilets for distractions,[object Object],Look for odd spots to avoid in the home,[object Object],Check for great feature areas,[object Object]
3/29/2010,[object Object],60,[object Object],How to film	,[object Object],Move slowly. You can always speed the film up to get your scene from one area to another in the finial product.,[object Object],Do not pan the camera back and forth to fast.,[object Object],When coming out of a room back up don’t turn around and walk out.,[object Object],Hold the camera at chest or waist height. The angle is a bit different for perspective.,[object Object],Don’t not focus on windows or the rest of the room will be dark.,[object Object],MOVE SLOW !!!!! Best tip I can give you !,[object Object]
3/29/2010,[object Object],61,[object Object],Filmed, cut, uploaded now what ?,[object Object],Once I have my video done I add the link to every thing I can.,[object Object],Facebook, Blogs, I send link to clients, lenders, agents. Any one I think might have a perspective buyer.,[object Object],Wellcomemat allows me to post a MLS compliant video and allows me to post chapters with in the video so the consumer can get to the part of the video they may want to look at more than once easily.,[object Object]

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Ypn session 4