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Online Marketing & Communities
Classic Campaign Objectives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Level 1 Campaign  Content & Actions
Your Community Manager ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social and Video Networks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Facebook Example:  Lego Harry Potter for Warner No Skinning  Link:  www.facebook.com/LegoHarryPotter.France
Twitter Skinning example: Shaiya for Aeria Games Link:  http://twitter.com/Shaiya_FR
Skyblog Skinning example: Shaiya for Aeria Games Link:  http://shaiyafrance.skyrock.com
Myspace Skinning example:  Atlantica Online  for Ndoors Link:  www.myspace.com /atlantica-online-fr
YouTube  Skinning example: Shaiya for Aeria Games Link:  www.youtube.com/user/ShaiyaFrance
Survey & Reporting ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Level 2 Campaign  Content & Actions The Level 2 campaign includes all level 1 actions with the following additonnal ones.
Content  Creation Our effort all over the Internet requires a single weapon: content.  In addition to the content you will provide us, we will offer you to produce  specific content to feed our needs and update your pages. This would be mainly Editorial Content: articles, news, stories about the game, its background, the company. This editorial content is produced by our team members with journalism background following the editorial line we would have define with you. Note that we can also help you with our graphic studio producing artworks, mini-sites, etc.
Partnerships & Contests As part of his "friendly involvement" in the target communities and toward target site, your community manager will try to develop special operations. Partner Sites We will approach some relevant sites to offer them partnerships. We will propose them to write special articles about the game (with possible exclusive content you could provide) , run contests with prizes, reward their members with a special offer (free special item,…). In exchange, on our side we will publish content about the site on our all online medias (social networks, forums, etc) and recommend our fans and users to join this community. Contest or giveaways We will offer  target sites to run contest or giveaways with the game prizes.  Considering it is harder and harder to get free contest from most sites, we will offer to ease the process at max by setting up external pages so very few effort will be required by the partner site (see contest page example below).  Our system can be used both for contests or for giveaways (items, beta keys, …) Classic Facebook Contest (amoung others possible) The Facebook contest is a run over design to motivate fans to convert their friends on Facebook. Each x new users (to be define with you) we will have a draw and give away one or more prize. We will suggest big prizes for important land miles.
Giveaway External beta invitation giveaway example. Grand Fantasia  for Aeria Games 15+ Partner sites including: JeuxVideo.fr Tomsgames.fr 20minutes.fr Gameblog.fr Canard PC.com Fantasy.fr
Reporting Level 2 You will find on your report additionnal colums indicating if the users opinions were neutral, positive or negative.  On each report you will be given a trend on the quality of the buzz over the Internet.  This report is strengthened by a selection of major quotes and facts so you have a clear view of what is being said and, more important, what do people expect. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Level 3 Campaign  Content & Actions The Level 3 campaign includes all level 1 and 2 actions with the following additonnal ones.
Infiltrated  Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
A few references
Victor Perez VPCOM 2 bis avenue Desfeux 92100 Boulogne Billancourt - France Office: +33 1 41 14 34 37 Mobile: +33 6 12 78 44 91 Email : vp@vpcom.net

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VPCOM - Online marketing and communities - classic offer

  • 1. Online Marketing & Communities
  • 2.
  • 3. Level 1 Campaign Content & Actions
  • 4.
  • 5.
  • 6. Facebook Example: Lego Harry Potter for Warner No Skinning Link: www.facebook.com/LegoHarryPotter.France
  • 7. Twitter Skinning example: Shaiya for Aeria Games Link: http://twitter.com/Shaiya_FR
  • 8. Skyblog Skinning example: Shaiya for Aeria Games Link: http://shaiyafrance.skyrock.com
  • 9. Myspace Skinning example: Atlantica Online for Ndoors Link: www.myspace.com /atlantica-online-fr
  • 10. YouTube Skinning example: Shaiya for Aeria Games Link: www.youtube.com/user/ShaiyaFrance
  • 11.
  • 12. Level 2 Campaign Content & Actions The Level 2 campaign includes all level 1 actions with the following additonnal ones.
  • 13. Content Creation Our effort all over the Internet requires a single weapon: content. In addition to the content you will provide us, we will offer you to produce specific content to feed our needs and update your pages. This would be mainly Editorial Content: articles, news, stories about the game, its background, the company. This editorial content is produced by our team members with journalism background following the editorial line we would have define with you. Note that we can also help you with our graphic studio producing artworks, mini-sites, etc.
  • 14. Partnerships & Contests As part of his "friendly involvement" in the target communities and toward target site, your community manager will try to develop special operations. Partner Sites We will approach some relevant sites to offer them partnerships. We will propose them to write special articles about the game (with possible exclusive content you could provide) , run contests with prizes, reward their members with a special offer (free special item,…). In exchange, on our side we will publish content about the site on our all online medias (social networks, forums, etc) and recommend our fans and users to join this community. Contest or giveaways We will offer target sites to run contest or giveaways with the game prizes. Considering it is harder and harder to get free contest from most sites, we will offer to ease the process at max by setting up external pages so very few effort will be required by the partner site (see contest page example below). Our system can be used both for contests or for giveaways (items, beta keys, …) Classic Facebook Contest (amoung others possible) The Facebook contest is a run over design to motivate fans to convert their friends on Facebook. Each x new users (to be define with you) we will have a draw and give away one or more prize. We will suggest big prizes for important land miles.
  • 15. Giveaway External beta invitation giveaway example. Grand Fantasia for Aeria Games 15+ Partner sites including: JeuxVideo.fr Tomsgames.fr 20minutes.fr Gameblog.fr Canard PC.com Fantasy.fr
  • 16.
  • 17. Level 3 Campaign Content & Actions The Level 3 campaign includes all level 1 and 2 actions with the following additonnal ones.
  • 18.
  • 20. Victor Perez VPCOM 2 bis avenue Desfeux 92100 Boulogne Billancourt - France Office: +33 1 41 14 34 37 Mobile: +33 6 12 78 44 91 Email : vp@vpcom.net