Joe Koufman discusses the rise of social networking and its importance for businesses. He notes that most people are active on sites like Facebook, YouTube, and LinkedIn, and that companies should have a presence on social networks to engage customers. Koufman also highlights several leading social networking sites and how companies in the ticketing industry are using Twitter and Facebook to connect with fans.

1. Joe Koufman VP of BD and Marketing Engauge Digital

3. Forrester Forecast: US Online Secondary Ticket Sales, 2007 To 2012 (February 2009)

4. The Online Secondary Ticketing Market Is Fragmented (Forrester 2009)

7. Web 1.0 - Broadcast

8. Web 2.0 – Dialog

10. Web 2.0 Sites

11. What matters most:

12. Top Social Networking Sites Source: comScore, December 2008

13. Size / Growth of Twitter Population = about 10,000,000 VS. Both = 1,000,000 followers

14. Twitter – Twitter Users More Active Music Consumers

15. Twitter – See Tickets

16. Twitter – SeatsPro.com

17. Twitter – MyCityRocks.com

18. Size of Facebook Population = 200,000,000 + Population = 159,000,000 Source: TechCrunch, December 2008 +

19. Agenda

20. Facebook – SaveFans

21. Blog – ClickitTicket.com

22. Flickr

23. YouTube

24. LinkedIn

25. MySpace

26. US Media Spend (Online and Total) by Year

27. US Media Spend (Online and Total) by Year