As we enter 2010, let’s reflect how much we have achieved so far and opportunities lie ahead of us. Although we’re resetting ourselves because of the global economic meltdown, still, the online, technology growth is stunning. Besides all the success, average entrepreneur, startup, small business faces increasing challenges: how to design online services that will stand out among millions, attracting and keeping customers, and taking advantages of this shift.

1. Designing Online Services for 2010s Andy Harjanto http://andyharjanto.com

2. What just happened? 2008 2009 2007 2005 2006

3. Global Economic Meltdown

4. ..is reshapingpermanent behavior To Do Much More With Much Less

5. More and more new form of media channels directed to us

6. Too Much Information, Too Little Time

7. Of course, some good news to report as well

8. Software Development Cycle is Faster, Cheaper Open Source, Better Tools, Libraries, Outsourcing

9. Building Scalable Data Center? You can use Cloud Computing today! Pay as You Go

10. Ads: OfflinetoOnline Trend Accelerates Cheaper, more scalable distribution channels

11. Globalizationincreasingly important “ Business is global, not the geography. That’s the only way to run the business ” Jack Welch Product Capital Human Technology

12. Ads: You can use Social Media to market your product, virtually at no cost but a lot of time invested to build contentsand conversations

13. And some interesting statistics…

14. 225,000,000 web sites in 2009 72,000,000 active web sites Source: Netcraft

15. If Facebook were a country, its population is greater than Brazil >200M

16. In 2009 China web user population surpasses US population …and it’s only with 22% penetration Ask Google VP -http://bit.ly/17FGfr

17. 6,900,000,000 text messages sent and received everyday that’s more than the world population

18. Apple AppStore: One billion application downloads in just 9 month

19. So, what do these mean to you?

20. You can deliver and market products/services faster and cheaperto more places in the world

21. However, you’re competing with a much larger crowd demanding customers’ attentions

22. So, How do we design the product for 2010s?

23. Your product MUST provide Instant Gratification

25. Ask minimal data during theprocess

27. Guide user thru one narrow path

28. In a minute, user is expected to say: “Wow!”

30. Search for a book

31. Select a book

32. One click purchase*

33. Start reading All under one minute Amazon Kindle * It uses the credit card used to purchase the device, no typing required

34. Keep your users interested “Just Cool” Is The New Un-Cool

35. Provide at least one end to end experience that 10 x better than the existing solutions OK, it may not be 10x, but it MUST be significantly better

38. Provide engaging platform Apply social computing and Web 2.0 technologies

39. Social and Web 2.0 in Action Capturing business activities Participate in pooling Allow to comment and vote

40. Won’t Kill Us Curiosity …provide good analytics to keep users coming back

41. Analytics in Action

42. Would your friends recommend your product to their friends? Friend’s recommendation is 5xmore effective than Ads

43. Recommendation in Action Twitter: ReTweet Many friends play this video, eventhey waste 1 minute of their time

44. Do not…. ..unless you really know what you are doing

45. Do not build a new community ..is a lot harder than you think They have won the battle why don’t you ride their waves, instead.

46. Do not create a new market unless your product is beyond belief and very innovative Less competitors could also mean the market is small

47. Do not obsess with your competitors They may be even more clueless than you are

48. Do not make advertising as your primarily revenue unless you’re sure that you’ll be the top 5 sites in your category Or you’re serving an exclusive market

49. Do not use viral as your primary strategy More and more people are immune to the viral strategies

50. Do not get intimidated by the big guys Likely, you’re faster and more agile

51. Do not offer many featuresin your first release Just focus on doing one thing very, very well. Acquire other features after extensive observations Twitter executes this approach very well

52. Do not optimize your design forVCs So, how big is the market (TAM)? What is projected revenue in 5 years? What is your exit strategy?

53. Got Ideas? Just do it! …millions of ideas out there here are just few things to get started…

54. Ride the Waves millions of users are already there

55. Services on the top of cloud computing Offer an easy to use service for businesses Value Prop: Cost-Reduction Reliability

56. Global Service Rendezvous Millions of businesses around the world still do not know how to take advantage of Globalization. Not because lack of knowledge, but because lack of quality connections Product Capital Human Technology

57. Mobile Services 4 billions cell phones With SMS or Internet capabilities Yet, no players, because it’s highly fragmented, tightly controlled by telecom providers. Can you crack the code? Waiting for .. your killer mobile services, here.

58. Cloud Enabled Hardware In 2010s, as more and more data are stored in the cloud, We expect personal, work cloud data accessible from devices via services

59. IdeasEvolve Don’t search for perfect ideas, it’s very likely your ideas evolve as you work with early adopters, customers

60. More Importantly.. Find real problems that someone or business are having Great solutions sell, not ideas

61. Two Key Takeaways when designing online service for 2010s

62. 1 When you start your project, 1 Just focus on great experience that is10xbetter than any existing solutions

63. 2 In 2010s, the opportunities are tremendous Globalization Mobile 7 Billions Online: 362% worldwide growth Social Computing Cloud Computing So is the amount of noise See key-takeaway #1 to make your service stands up

64. For more presentations like this, Follow, Subscribe or Visit My Blog: http://www.andyharjanto.com Twitter: http://twitter.com/harjanto