The BIG e presentation by Ken Brand on "Less Blah Blah - More Ah Ha. How Social Savvy Real Estate Agents & Leaders Become Omnipresent, Trusted & Chosen!" Top Of Mind Awareness and Trust, Omnipresence and Social Savvy Sharing ~vs~ Selfish Selling. Three Social Tools Simplified (Facebook, Slide Share, Gmail). Seven Foolproof Strategies!

1. How Social Savvy Real Estate Agents and Leaders
Become Omnipresent, Trusted & Chosen!
1

2. What?
We
aren’t
in
Kansas
anymore?
Duh! 8

3. A
Day
In
The
Life
-­‐
Pre
2008
A
Day
At
The
Beach
8

4. Typical
Recession
8

5. Recession
+
Consumer-­‐Tech
RevoluFon
=
OMG
Tidal
Wave
8

6. When
there’s
less
of
this.
.
. 6

7. There’s
more
of
this.
.
. 7

8. Muscle
Bound
Personal
MarkeFng
(“Dig
Us”)
Doesn’t
Work
Anymore.
8

9. 9

10. We
Live
and
Work
in
a
Trust
Starved,
Don’t
Bore
Me,
Don’t
BS
Me,
and
Definitely
Don’t
Sell
Me
Society!
10

11. Fresh Start
What
business
am I
really
in?
11
h"p://www.chrisbrogan.com/start-­‐fresh/

12. 12

13. One
company
sells
a
commodity
shoes?
13

14. What
is
this
company
selling?
14

15. This
company
sells
a
product
commodity?
15

16. What
is
this
company
selling?
16

17. Human
Experiences Companies
You
17

18. “It’s more
fun to be a
pirate than
to join the
navy.”
Human
Experiences
18

19. How
Do
CiFzens
Choose?
26

20. 4 out of 5 buyers
and sellers only
contact 1 or 2
agents.
24

21. 2010
NaFonal
AssociaFon
of
REALTORS
-­‐
Profile
of
Home
Buyers
and
Sellers
24

22. 7 in 10 choose
an agent they
TRUST.
24

23. 2010
NaFonal
AssociaFon
of
REALTORS
-­‐
Profile
of
Home
Buyers
and
Sellers 24

24. From
Lost
In
The
Crush!
26

25. Memorable
and
Chosen
27

26. Top
Of
Mind
Awareness
First
mental
recall
in
a
parFcular
category.
Our
category
is
Real
Estate
Agent,
Broker,
or
Sales
Manager.
18
04/01/10

27. Relevant
Be
32

28. How
Can
We
Discover
What’s
RELEVANT
To
THEM?
33

29. 29

30. OUT:
Monologue
Blah,
Blah,
Blah
Broadcast
30

31. OUT:
It’s
not
about
what
I
can
do
for
you.
It’s
ALL
about
how
amazing
I
am.
8

32. Cody.Phillips@garygreene.com
IN:
All
About
Them
IN:
ConversaFon
IN:
Sharing
+
Solving
+
Serving 32

33. 33

34. Not
Remarkable
Like
This 20
04/01/10

35. To
Abract,
Connect
and
Loyalize,
Focus
On
These
Three
Unmet
Human
Needs
1.
A
Sense
Of
Significance
2.
A
Sense
of
Certainty
3.
An
Improved
State
of
Being
42

36. “I've
learned
that
people
will
forget
what
you
said,
and
people
will
forget
what
you
did,
but
people
will
never
forget
how
you
made
them
feel.”
~
Maya
Angelou
36

37. R epetition
http://www.flickr.com/photos/yushimoto_02/4251723517/
44
21
04/01/10

38. OUT
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
MeMe.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
20
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
Me.
Me.
Me.
Me
04/01/10

39. IN:
On-­‐Purpose
and
In-­‐Person
Contact
&
ConversaFon
Contact
ConversaFon
Become
Preferred,
and
Referred
&
Rewarded
ConnecFon
Sharing,
Trust
Serving
&
and
Solving Discovery 39

40. InformaFon
Oceans
and
Omnipresence

41. The
Future
has
already
happened.
It’s
just
not
evenly
distributed.
-­‐
Adrian
Slywotzky,
Mercer
Consultants
41

42. hbp://www.GapingVoid.com

43. 43

44. Findable
+
Discoverable
+
Sharable
Becoming
Omnipresent 44

45. Because
People
Trust,
Choose
and
Recommend
The
Familiar
.
.
.
45

46.
Seven
Facebook
Best
Prac<ces
1.
Status
Update
=
Waving
Hello
2.
Like
=
Smile
&
Head
Nod
3.
Share
=
ContribuFon/Giving
4.
Lists
=
Listening
+
Insight
(relevant)
5.
Friending
=
Oxygen
=
Life
6.
Comments
=
ConversaFon
&
ConnecFon
46

47. Don’t
Relax?
47

48. Learning
is
always
rebellion.
Every
bit
of
new
truth
discovered
is
revoluFonary
to
what
we
believed
before. 48
-­‐
Margaret
Lee
Runbeck,
Author

49. Love
Change
49

50. Thank
You.
Ken
Brand-­‐
832-­‐797-­‐1779
LessBlahBlah.com
KenBrand.com
Ken@KenBrand.com
8

51. Are
you
serious
about
becoming
socially
savvy,
trusted,
preferred
and
referred?
Read
these
books.
Then
take
acFon!
Thank
You.
Ken
Brand
-­‐
832-­‐797-­‐1779
Blog:
KenBrand.com
Buy
The
Book:
LessBlahBlah.com 62

52. If
you
want
to
stay
valuable,
you
cannot
stay
where
machines
can
replace
you.
The
experience
you
provide
has
to
be
uniquely
human.
-­‐
Julien,
InOverYourHead.net 52