1. 11/13/13 How to Create an Early Stage Pitch Deck
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2. 11/13/13 How to Create an Early Stage Pitch Deck
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1–9 of 9 commentsPost a comment
I have been looking into getting decks for my business.
7 months ago Reply
great instructions and example!
1 year ago Reply
Good step-by-step instructions
1 year ago Reply
Just superb reference!
1 year ago Reply
This is really a great template for any pitch. Looking for a model for a pitch: Grap and use!.
Thanks for sharing.
Best Regards,
Marianne Steen
1 year ago Reply
best advice I've ever seen related to this topic, congrats
1 year ago Reply
I think you've got a great message, but it's WAY too slide-focused.
Why don't you tell startups NOT to concentrate too much on slides and, instead, to think
about what they want to TELL the potential investors - really TALKING to them. Yes, they
should design great stand-alone slides, but when they are live, the slides should be a tool to
by VentureArchetypes...
Raising startup capital pitch hac... 7597 views
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How to Create an Early Stage Pitch Deck
by Ryan Spoon, Venture Capital at Polaris Venture Partners on Jan 07, 2012
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How to create an early stage pitch deck.
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9 comments
kikidistiles
Guillermo Saavedra
Eric Janssen, Sr. Director, Interactive at The Orange County Register
Dhruv Gohil
Marianne Steen, Web business developer, Entrepreneur, Social Collaboration Consultant at Marianne Steen
& Co.
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3. 11/13/13 How to Create an Early Stage Pitch Deck
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generate interest i.e. visual and the audience should focus on what the speaker is saying.
1 year ago Reply
Very useful tips!
1 year ago Reply
thanks for the pitch.
it will help me for my project
www.popote.co.tz
1 year ago Reply
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How to Create an Early Stage Pitch Deck
Presentation Transcript
1. How to create an early-stage pitch deck.Ryan Spoon:
ryanspoon.comPolaris Venture Partners: polaris.vcDogpatch Labs:
dogpatchlabs.com
2. About Us:Sample Companies
3. Intro- I’ve seen 1,000s of early stage decks over last 2 yrs- Most mistakes
are relatively common- And most mistakes are easily addressed- This is a
guide to creating your pitch deck- Warning: it’s just one investor’s advice :)
Two parts to this walkthrough: 1. Five overarching guidelines 2. An example
structure & flow
4. Five Themes / Guidelines
5. 1. A Great One-LinerThink of it as your elevator pitch… in one
sentence.It’s a hybrid of: - Your product / vision - Your company purpose - A
starting point for the pitchCommon framework: “We are X for Y”**assuming
X is attractive and Y is a big enough opportunity!
6. 2. Know Your AudienceBefore crafting a pitch deck, understand: - Who
you are meeting with? - What is the investor’s and the firm’s focus? - Are
there related investments? - How much time do you have?These influence
your deck, the discussion andlikely questions you’ll be asked.
7. 3. 10-15 Slides The deck is important... But the conversation is more
important. Budget your time accordingly. Allow for discussion alongside
each slide. 10-15 slides. Max. Will provide suggested structure later in deck
8. 4. Beware the DemoFor early stage companies, it’s all about product.And
the best mark of product is market validation.Demos are great… but
remember these four rules: 1. Be careful of time. 2. Don’t get lost in product.
3. Have backup if (when!) something goes wrong. 4. Give even weight to
product & traction / data.
9. 5. Expect the Deck to be Shared Whether you like it or not (!), your deck
will be shared (i.e. among partnership). Goal: be equally compelling
with/without voiceover. How? - deck should tell its own story. - do *not*
rely on builds, intricate slides. - make the file size manageable for email. -
PDF or secure URL are great alternatives to PPT.
10. Suggested Structure.(remember: 10-15 slides)
11. The Flow The Big Idea Why you? The current problem Your solution.
Why now? Traction & validation What’s the future? The ask
12. Remember: 10-15 Slides The Big Idea 1-2 slides Why you? 1 slide The
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5. 11/13/13 How to Create an Early Stage Pitch Deck
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current problem 2-4 slide Your solution. Why now? 3-5 slides Traction &
validation 2-4 slides What’s the future? 1-2 slide The ask 1 slide
13. 1. Vision - Expanded company one-liner The Big Idea - The big vision:
today & tomorrowhttp://www.businessinsider.com/this-is-the-first-pitch-
deck-foursquare- http://www.businessinsider.com/airbnb-a-13-billion-dollar-
startups-first-ever-showed-investors-2011-12?op=1 ever-pitch-deck-2011-
9#-1
14. 2. The TeamWhy are you the right team for the problem?- Include
management team and advisors, investors- Include bios with key, relevant
experience- Outline division of responsibilitiesThink an expandedAngelList
team profile http://angel.co/visually
15. 3. The Market…4. The Opportunity - Customer / consumer pains? The
current problem - How are they solving today? - How will they solve with
you? Your solution - How is it different than market? - Why is solution
possible today? Why now? - Why is it right for today, tomorrow? - How big is
the market? - How big can you be? - What value are you creating? - Be
realistic!
16. Airbnb: Problem, Solution,Market Size, Market Potential
17. Mint: Market size, Landscape,Product / Market Fit
18. 5. Your Product….6. Your TractionYou’ve set the stage…now show off
the product and traction / validation:I want to know: - is the product
resonating? - is it trending in the right direction? - engagement, engagement,
engagement engagement data > user acquisition! - What are your KPIs?
Goals?
19. ReadyForZero: Product TractionTraction can be shownthrough
acquisition,usage, retention, etc.ReadyForZero showeduser activity
asmeasure of productefficacy:Users pay-off debt 2xfaster than non-users
20. 7. The Future: 12mo & OutSo far, you’ve spent the deck outlining team,
productand success to-date.Now talk about what’s next…And how it ties into
the big vision and the fundraise.What are the next 12-24 months of: - Product
- People - Performance - Finances
21. 8. The AskA pitch deck cannot crescendo without a clear ask(aka what
you are looking for): - What size investment are you looking for? - How long
does it get you? - How will you spend it? - What are goals before raising the
next round? - How else can the investor(s) help?This is commonly
overlooked… but easy to create!
22. Learn more.Connect with us. polaris.vc dogpatchlabs.com
ryanspoon.com @polarisvc @dogpatchlabs @ryanspoon
fb.com/polarisventures fb.com/dogpatchlabs fb.com/ryanspoon
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