8. Updating the theory … with alternative status hierarchies
Wealthy
Educated
Stylish
9. Updating the theory … with alternative status hierarchies Artistic
Wealthy
Educated
Stylish
Working Class
Intellectual
Middle Class
Alternative Rebellious
10. Which is more important? …
‘Sign Value’ or ‘Use Value’?
Roland Barthes, ‘Myth Today’ in Mythologies (1957)
15. Ideas derive from GWF Hegel in 19th century …
We create things with purpose …
16. The material world we create is the
sum total of human desires and
aspirations …
… turned into material form
Roads … Tables and Chairs … Personal Belongings too …