Times Card launched in association with HDFC Bank
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Thursday , February 21, 2013
TIMES CARD LAUNCHED IN ASSOCIATION WITH HDFC DANK
Publication: The Times of India , Agency:Correspondent
Edition:Mumbai , Page No: 5, Location: TopCenter , Size(sq.cms): 480
TIMES CARD LAUNCHED IN
ASSOCIATION WITH HDFC DANK
The credit card offers rewards, discounts and valueformoney privileges on
movies and dining to young Indians in the age group of 2538 years
T
imes Internet, the digital arm of
The Times of India Group has partnered
with HDFC Bank, India's second largest
private sector bank to launch Times
Card, an exclusive cobranded credit card
t h a t p r ov i d e s c u s t o m e r s a s l e w o f
benefits and privileges that provide
value for money around movies and
dining. Aimed at young Indians in the
age group of 25 to 38 years, the product
i s u n i q u e l y p o s it i o n e d t o c a t e r t o
lifestyle and entertainment needs of
young professionals. The collaboration
brings together Times Group's understanding of the youth
lifestyle segment and the entertainment space, coupled with
HDFC Bank's understanding of the endusers, as the leading
player in the credit card segment. The slick black glossy card
is curved at the edges and is available in two variants—
platinum and titanium. Said Times Group MD Vineet Jain,
"The card gives us a unique opportunity to create a product
that leverages our many print and online entertainment
products and online portals like the unique timecitycom. The
Times Card will make entertainment not just fun but also easy
on the wallet by offering the largest discounts in the dining
and movie categories." Added HDFC MD Aditya Puri, "As a
high engagement product like credit cards is crucial for the
bank, the Times Card would be the best product to meet our
objective of catching young users."
