Anil Thapliyal Lifeline Aotearoa (P02, 17/10/08, Consumers and the Internet stream, 11.10am)

1. www.thelowdown.co.nz Using ICT to target depression and save young lives Dr Martin Orr - Psychiatrist, Clinical Director IS WDHB, Clinical Director NIHI Anil Thapliyal - General Manager, Lifeline Aotearoa Bram Kukler - NDI Sector Relationship Manager, Ministry of Health HINZ 7 th Annual Conference Rotorua, New Zealand 11.10am, Friday 17 October 2008 Health Informatics: Improving and Exploiting our Information

9. NDI Campaign Goal To reduce the impact of depression on the lives of New Zealanders Objectives To strengthen individual, family and social factors that protect against depression; and To improve community and professional responsiveness to depression. The NDI website www.depression.co.nz was launched alongside the TVC to provide information and links to help services. The website for young people, www.thelowdown.co.nz was launched in December 2007, and is backed up by new online and text-based support services delivered by Lifeline Aotearoa.

10. Stakeholder Engagement NDI website Lowdown website Lifeline Depression Line DRAFTFCB Primary care Mental health Public health MOH Depression guidelines Suicide prevention Phoenix Research Web design PR marketing 10/10/08 stakeholder map NDI NDI providers map

11. Stepped Care model Early identification of vulnerability Primary health care services Specialist mental health services Extended GP consultations; monitoring; green prescriptions; e-tools; self-help books Assessment by pmhc coordinator; POC; SSRI Psychotherapy; behavioural family interventions Interface with secondary care First point of contact Supportive environment & health promotion eg, NDI; Like Minds; self care Housing; employ-ment; education; social network

12. Early intervention Primary Care Secondary MH services Public Health Primary MH pilots Intended shared care services Specialist MH services Self help and support First point of contact Interface secondary care MH promotion

13. Work is currently underway to integrate the NDI into the electronic Clinical Decision Support tool for the Depression Guidelines. This will provide a linkage for primary care through the PMS systems of each GP to the online NDI self-help/ self management resources NDI linkage to Primary Care and Mental Health

19. The National Depression Line Started: October 2006 Operating Hours: 8am – Midnight, 7 days/week Number of Staff: 11 Total Calls: 42,029 (+ approx 23,100 call-backs) Monthly Average: 1200 Recent Months: August 08: 1278 Sept 08: 937 Peak Calls: 350 (Tuesday of the second week after Go Live)

22. Site traffic and service usage June - Online Banner Advertising July – School DM Pack Dec Launch Campaign

23. Main website, helpline and ad spend