Hong Kong Mobile Marketing Survey 2009 by HKAIM

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HKAIM

Hong Kong Mobile Marketing Survey 2009 by Hong Kong Association of Interactive Marketing (HKAIM)

Business Santé & Médecine

11th November, 2009 By Francis Fong Chairman Hong Kong Association of Interactive Marketing

Respondents Demographics ,[object Object],[object Object],[object Object],[object Object]

User Behaviour ,[object Object],[object Object],Question: Have you used mobile phones for marketing in past 6 months??

[object Object],[object Object],[object Object],User Behaviour 34% 8% 22% 14% 22% Question: Why do you not consider using mobile phones for marketing?

User Behaviour ,[object Object],[object Object],32% 18% 7% 14% 26% Question: What do you think are the business benefits of mobile marketing?

Awareness & Business Application Question: Which of the following mobile marketing tools have you heard of? 53% 26% 21% 70% 41% 38% 36% 70% 13% 17% 48% 29% 23% 49% 31% 12% ,[object Object],[object Object],95% 64% 64% 61% 61% 45%

Market Demand ,[object Object],[object Object],Question: What percentage of your total advertising budget did you spend on mobile advertising? 4% 36% 18% 42%

Awareness of Service Providers ,[object Object],Question: Do you think there are enough digital/interactive agencies that know how to create effective mobile marketing campaigns for your company or service? 18% 35% 47%

Conclusion ,[object Object],[object Object],[object Object],[object Object],[object Object]

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