1. 2013
Mobile Marketing Survey
Organized
by
Supported
by

2. Survey Objective
To investigate marketers’ point of view
on mobile marketing and
reveal that to the industry.

3. Over 80% marketers
optimistic about mobile marketing
4% None of the above
Do not have such plan in
8% the next 6 months
11%
Plan to use mobile marketing
within 6 months
2013
Already using mobile on
62% marketing campaigns
Plan to use mobile marketing
15% in coming quarter
Have you selected mobile phone on your marketing campaigns in the past 6 months?

4. Usage of mobile marketing
at a record high in 2013
70%
53%
Yes , I am ready using mobile marketing
No, but I plan to use it in the coming quarter
No, but I plan to use it within the next 6 months
No, we do not have such plans in the next 6 months
None of the above
35%
18%
0%
2009
2010
2011
2012
2013

5. Usage of mobile marketing
at a record high in 2013
70%
53%
Yes , I am ready using mobile marketing
No, but I plan to use it in the coming quarter
No, but I plan to use it within the next 6 months
No, we do not have such plans in the next 6 months
None of the above
35%
18%
0%
2009
2010
2011
2012
2013

6. Marketers need advices
on mobile marketing
26%
Do not know how to use it for business
Do not know good digital /
interactive agencies
It is expensive
It is not effective
22%
13%
11%
The company size is small
Why don’t you consider using mobile marketing for your campaign?
15%

7. Marketers look for personalized &
targeted way to reach customers
Compared to other media,
it is considered more personalized
56%
53%
It can reach your target market directly
It can yield a higher ROI
than other media
19%
It is a media and publicity tool that
can be measured
It is cost effective
22%
14%
Mobility and geo-targeted
What do you think are the business benefits on using mobile marketing?
48%

8. Knowledge of benefits of
mobile marketing rockets in 2013
Compared to other media, it is considered more personalized
It can reach your target market directly
It can yield a higher ROI than other media
It is a media and publicity tool that can be measured
It is cost effective
Mobility and Geo-targeted
60%
45%
30%
15%
0%
2009
2010
2011
2012
2013

9. Simple marketing tools
appeal to marketers
86%
Apps Download
81%
QR Code
61%
59%
Push Notification
Location-based
Advertising
73%
71%
68%
Mobile Apps
In-app Adv.
SMS
54%
52%
Bluetooth
Augmented
Reality
Which of the following mobile marketing tools have you heard of?
40%
WAP
27%
Indoor
Positioning

10. Half of the marketers spend
less than 10% of
marketing budget on mobile
28% None
26% Less than 5%
5% 21% or more
2013
25% 6-10%
16% 11-20%
What percentage of your total advertising budget did you spend on mobile advertising?

11. Budget on mobile marketing
keep raising
Less than 5%
6 - 10%
11 - 20%
21% or more
None
60%
45%
30%
15%
0%
2009
2010
2011
2012
2013

12. Budget on mobile marketing
keep raising
Less than 5%
6 - 10%
11 - 20%
21% or more
None
60%
45%
30%
15%
0%
2009
2010
2011
2012
2013

13. Mobile - handy devices
for access internet
Computer
7%
Mobile
12%
16%
19%
13%
44%
28%
19%
18%
25%
How long do you access internet via computer / mobile daily?
1-2 hours
3-4 hours
5-6 hours
7-8 hours
9 hours or more

14. Mobile is gaining time
on browsing internet
1-2 hours
3-4 hours
5-6 hours
7-8 hours
9 hours or more
70%
53%
35%
18%
0%
2011
2012
2013

15. Social Networking
top the list of most used apps
12%
Photography
79%
42% Entertainment
14% Utilities
Social Networking
14% Finance
5% Travel
25% Food & Drink
49%
25% Games
19%
Transportation
What are the top 3 categories of apps that you use the most?
News & Magazine

16. Summary
Mobile marketing gaining position in marketing mix
- Increased usage, budget, knowledge...
Marketers need advices to guide them on mobile plan
- How to integrate mobile into marketing mix?
Social media marketing tied with mobile
- Get in touch with target customers and get viral!

17. THANK YOU !