FourFactors of Success in Healthy Ageing

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MEDICINE
Medical care:
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Prevention:
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information,
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FOOD Tailored foods

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Brands already offering an integrated approach are the weight management brands such
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No such thing as an ‘average’ consumer…
Traditional demographics are of little value:

Eg: - High income
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- British


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Factor 1. Who needs your new and
healthier product?

Who? When? Why?


Factor 2. How will they accept the
ingredients?

Awareness? Interest? Trend?


Factor 3. How will they understand the
benefit?

Physical? Intellectual? Emotional?


Factor 4. What will they trust your brand
to deliver in health and wellness?

History? Image? Promise?


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Physical – Arrow and the waist evoke digestive transit and bloating
Intellectual – Consumer already understands probiotic cultures act in the gut
Emotional “- Love how you feel”

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Physical :
Prevent “HUMP”

Intellectual :
Anlene w Calcium clinically
proven to prevent osteoporosis

Emotional :
Stay as vital as an action hero


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- Any single factor out-of balance can kill your success

- “Something for everybody, is nothing for nobody”

@jCFJDCFj7**

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Thank you!

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FourFactors of Success in Healthy Ageing

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FourFactors of Success in Healthy Ageing