2. We will look at…
• What is the difference between a group
and a page?
• How you can use Facebook for work
• Varying the content you post
UK Cochrane Centre 2
Objectives
3. Personal account:
• Finding & contacting friends
• Getting the latest info from businesses & societies you ‘like’
• Sharing photos/videos/news
Creating a group:
(To set up a group you must have a personal account.)
i.e. A open group for people who love to watch Top Gear or a closed
group for UK-based Cochrane Authors for peer review
Setting up a page:
(You do not need a personal account to set a page up.)
For your Cochrane Entity to advertise their latest news and events. This
is the option which we would definitely suggest you use. If you have
under 1000 fans do not post more than 3 times a week.
UK Cochrane Centre 3
What can you use Facebook for?
4. Type: Pros: Cons:
Open Group • Anyone can see and find the group
• Non-members can see what has been
posted, this can help advertise the group
• Less administration, you don’t have to
approve every member who would like to be
part of the group
• Facebook works best as an open forum,
once your group is well established, users
tend to administer the content for you
• Groups are meant for a maximum of 500
people
• Anyone can post in your group, you can
delete posts and ban people after they
have posted
• Not good for sharing information that
shouldn’t be in the public eye
•You have to look out for spam posts
Closed Group • More confidential, you can only see posts
and other members once you have been
approved
• More control over what is being said and
shared
• Very hard to find for people who aren’t
members already
• To much control in social media can be a
bad thing, you want visitors to feel
comfortable in commenting and engaging
with your group
• You can only see posts if you are a
member
• Have to look out for spam posts
Secret Group • Only useful for confidential reasons
• Doesn’t come up in Facebook search
• If you want people to find your group, they
won’t be able to
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What’s the difference between the 3 types of
groups?
5. Type: Pros: Cons:
Page • Is a public space, you don’t have to be a
member to see what is happening
• Specific advertising options to help market
your work
• Pages are designed for any number of
people
• People can openly ‘like’ your page
• You can ban nuisance visitors
• People can only see your posts on their
newsfeed if they have ‘liked’ your page
• You can set your page to have a privacy
gate
• You can target particular posts to certain
people through filters
•You can have a private message option
• Not good for confidential information
• you have to watch out for spam
• administer what people are saying about
you
• you may need to respond more quickly to
comments as it is in the public eye
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The pros and cons of having a page
6. 6UK Cochrane Centre
Pages are built as a timeline. You can
fill in historical information about
your entity, this can help advertise
your activity and will help new
visitors learn more about you and
what you do.
Photos and videos help
add interest and will
improve your page
engagement
7. 7UK Cochrane Centre
The default setting for your page is the timeline which is the same as the
newsfeed on your personal facebook profile, but you and your visitors can also
filter the posts by photos, likes etc...
8. 8UK Cochrane Centre
Every page has an admin panel, for administrators to view.
It’s very useful for measuring how many people have seen each post.
9. UK Cochrane Centre 9
How UKCC uses their page...
Blogs &
reviews
campaigns
Jobs
News/events
10. • Don’t worry, facebook is meant to be fun
and interactive
• If you make a mistake admit to it
• Vary your posts, from photos of the team
or interesting articles to your latest
reviews. If you don’t have anything to say
maybe just a photo will do!
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Performance anxiety
11. • Follow the UK Cochrane centre page
• Join the Cochrane Collaboration Group if
you haven’t already
• Also have a look at the other entities on
Facebook (see my list…)
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To get you started…
12. Entity URL
Cochrane Collaboration www.facebook.com/groups/6
3721740498/
&
www.facebook.com/pages/C
ochrane-
Collaboration/107901239232
501
The Cochrane Library www.facebook.com/TheCoch
raneLibrary
UK Cochrane Centre www.facebook.com/UKCochr
aneCentre
Canadian Cochrane
Centre
www.facebook.com/Canadia
nCochraneCentre
CCNet www.facebook.com/groups/1
88375461224285/
Cochrane Occupational
Safety and Health Review
Group
www.facebook.com/pages/C
ochrane-Occupational-
Safety-and-Health-Review-
Group/156334064529325?fre
f=ts
Cochrane Cystic Fibrosis and
Genetic Disorders Group
www.facebook.com/Cochran
eCFGD?fref=ts
Cochrane Croatia www.facebook.com/pages/Hr
vatski-Cochrane-
ogranak/163424700478175
Entity URL
Cochrane Journal Club www.facebook.com/cochrane
journalclub
Cochrane Back Review
Group
www.facebook.com/Cochran
eBackReviewGroup
Cochrane Student Journal
Club
www.facebook.com/groups/1
07742795927540/
12UK Cochrane Centre
Cochrane on Facebook
13. • If you want to advertise the work of your
CRG, then set up a page
• Fill in you timeline, it helps visitors who are
new to your group understand yours and
the Collaboration’s history
• Vary your posts, from new reviews to
photos from events
• Encourage discussion, that is what
Facebook is for
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Takeaway points
