Agro-ecology All Party Parliamentary Group (APPG) event - 25th November 2013
http://www.highnaturevaluefarming.org.uk/manifesto-for-high-nature-value-farming-in-the-uk/
4. Marketing
Product
Offer
Target markets
Self catering
High quality
accommodation
• Enthusiastic amateur naturalists
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B&B
Education
Centre
Meeting room
Visual aids
Microscope
Telescopes
Superfast broadband
Observation hides
Wildlife cameras
• Dales Way walkers
Schools (primary & secondary)
Universities
Enthusiastic amateur naturalists
Field societies
YWT, RSPB, YDNPA etc.
Ethnic minorities
Board room away-day (weekends)
Ready meals
(beef & mutton)
• Nethergill self catering
• Nethergill Club members
Cattle
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Lamb
• Mutton for Nethergill accommodation
• Store lambs to neighbouring farmer
Nethergill accommodation
White Shorthorn breeders
Blue Grey breeders
Hill farmers
(Morrisons)
5. How does ‘HNV’ farming underpin the
Nethergill business?
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More sustainable meat
More visitors
More educational trips
More contribution to overheads & profit
6. Education
• To show that the needs of food, farming and the
environment need not and should not be in conflict;
• To ensure that guests/visitors leave Nethergill more
knowledgeable than when they arrived;
• Reading and listening will deepen knowledge;
So:
• Practical experience at Nethergill will deepen
understanding.
7. Support
How important is HLS:
But more importantly:
• Incredibly important
• HLS gives an additional
marketing lever
• Rare breeds
• Fantastic meat
• Wildlife tourism
• A virtuous circle
Without HLS
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Higher stocking rates
Fertiliser
Less bio-diversity
Less contribution