1. What Each
Generation
Wants and > Boomers
> Boomers
Needs from
Benefits:
Tailoring your program to
> Generation Jones
> Generation Jones
maximize retention and
productivity.
It’s easier than you think.
> Gen X > Gen X
Ronald S. Leopold, MD, MBA, MPH
Vice President
US Business, MetLife
Metropolitan Life Insurance Company, 200 Park
Avenue, New York, NY 10166 L0410102030
[Exp 0411] > Gen Y
> Gen Y

2. New decade. New realities for each generation.
> The Great Recession has changed everything.
> Americans have a lower appetite for risk*
> Social security benefits face growing uncertainties**
> Medicare benefits face even greater challenges**
> Health care reform is a game-changer
> Demographics and longevity will reshape our landscape**
[ Presented on behalf of MetLife ]
> True Boomers > Generation Jones > Gen X > Gen Y

3. Think about your life and times
[ Presented on behalf of MetLife ]
> True Boomers > Generation Jones > Gen X > Gen Y

4. Generations, engagement and loyalty
> Benefits drive retention, attraction and productivity*
> One size does not fit all*
> It’s not about spending more. It’s about spending differently*
[ Presented on behalf of MetLife ]
*Leopold, R. The Benefits Edge, MetLife
2009
> True Boomers > Generation Jones > Gen X > Gen Y

5. True Boomers Generation Jones Generation X Generation Y
Age 60 Age 50 Age 38 Age 24
Entered workforce Entered Workforce Entered Workforce Entered Workforce
1971 1981 1993 2007
Formative years Formative years Formative years Formative years
1962-1971 1972-1981 1984-1993 1998-2007
(1946-1955) (1956-1964) (1965-1980) (1981-1994)
True Boomers Generation Jones Gen X Gen Y

6. > Cuban Missile Crisis > The Draft
> Vietnam War > The Pill
> Kent State > Flower Power
[ Presented on behalf of MetLife ]
> November 22, 1963 > Hippies
My Groove: 1962-1971
> Gemini 7 > Civil Rights
> Apollo 11 > Woodstock
> The Cold War > The Great Society
(1946-1955)
True Boomers
True Boomers Generation Jones Gen X Gen Y

7. > Midnight Cowboy > Ed Sullivan Show
> Lava Lamps > Love Story
> Love beads > The Graduate
[ Presented on behalf of MetLife ]
> Rolling Stones > LP Albums
Formative years: 1962-1971 > Polaroid Cameras > Civil Rights
> Transistor Radios > Motown
> Color Television > Laugh-In
(1946-1955)
True Boomers
True Boomers Generation Jones Gen X Gen Y

8. > Formative Years: 1962-1971
Work and benefits, circa 1971
>Electric Typewriters >Fringe Benefits
>Rotary Phones >Personnel Department
>Steno Pool >Major Medical Coverage
>Carbon Paper >Marcus Welby Era Of Medicine
>Reproduction Department >OSHA
>Uniform Pay Increases >Pay Stubs
>Women In Skirts >Non-portable Pensions
[ Presented on behalf of MetLife ]
Work, circa 1971
(1946-1955)
True Boomers
True Boomers Generation Jones Gen X Gen Y

9. > Formative Years: 1962-1971
Work Outlook
> “Whatever it takes!”
> Valued for experience & institutional knowledge**
> Process-oriented and associate work ethic with hours at work**
> Expects to stay in the workforce*
> Don’t count on job flexibility*
> Sometimes tentative with technology**
[ Presented on behalf of MetLife ]
Work Outlook
*8th Annual MetLife Study of Employee
Benefits Trends, MetLife, 2010
**Leopold, R. The Benefits Edge, MetLife
2009
(1946-1955)
True Boomers
True Boomers Generation Jones Gen X Gen Y

10. > Formative Years: 1962-1971
Work Strategies
> Hardest hit by great recession*
> Have added 4 – 7 years to age of retirement**
> Job accommodations
> Off-ramping programs and assistance
> Technology education and training
> Tenure recognition programs
[ Presented on behalf of MetLife ]
Work Strategies
(1946-1955)
True Boomers
True Boomers Generation Jones Gen X Gen Y

11. > Formative Years: 1962-1971
Benefits Outlook
> Most likely to say benefits are a reason to remain with employer*
> Least likely to be willing to contribute to, or pay for benefits**
> Least likely to say that benefits communications are effective**
> Not always as comfortable with newer communication technologies***
> Not necessarily comfortable with work-life balance approaches*
> Focused on containing-expenses*
[ Presented on behalf of MetLife ]
Benefits Outlook
*Pew Research Center, 2009
**8th Annual MetLife Study of
Employee Benefits Trends,
MetLife, 2010
*** Leopold, R. The Benefits
Edge, MetLife, 2009
(1946-1955)
True Boomers
True Boomers Generation Jones Gen X Gen Y

12. > Formative Years: 1962-1971
Benefits Strategies
> Leverage benefits to drive retention
> Pay attention to messaging around cost-shifting.
> Face-to-face or telephonic explanation of benefits.
> Encourage work life innovations
> Discount and group-purchasing opportunities
> Printed benefits materials to the home
[ Presented on behalf of MetLife ]
Benefits Strategies
(1946-1955)
True Boomers
True Boomers Generation Jones Gen X Gen Y

13. > Formative Years: 1962-1971
Health Strategies
> Prepare for a healthy active retirement
> Affordable health coverage until Medicare
> Affordable pharmaceuticals
> Cancer screening
> Disease management programs
> Critical illness insurance
> Chronic condition management
> Vision and hearing coverage
[ Presented on behalf of MetLife ]
Health Strategies
(1946-1955)
True Boomers
True Boomers Generation Jones Gen X Gen Y

14. > Formative Years: 1962-1971
Wealth Strategies
> Managing retirement disbursements with confidence*
> A retirement plan to last a lifetime
> Lowest appetite for risk**
> Prefer face-to-face financial advise**
> Include annuities in retirement options
> Medicare supplements
> Retirement health and drug benefits
[ Presented on behalf of MetLife ]
Wealth Strategies
* 8th Annual MetLife Study of
Employee Benefits Trends, 2010
** Generational Advisor.com
(1946-1955)
True Boomers
True Boomers Generation Jones Gen X Gen Y

15. >Stagflation >Three Mile Island >The Bicentennial
>Energy Crisis >Patty Hearst >ERA
>Me Decade >Sky Lab >Nixon Resignation
[ Presented on behalf of MetLife ]
>War in Cambodia >Watergate >Affirmative Action
>Detente
Formative years: 1972-1981
>Iran Hostages
(1956-1964)
True Boomers Generation Jones
Generation Jones Gen X Gen Y

16. >The Brady Bunch >Star Wars >The Mod Squad
>Mood Rings >UHF Television >Captain & Tennille
>Peter Frampton >Bee Gees >Partridge Family
[ Presented on behalf of MetLife ]
>Jaws >8-Track Tapes >Boogie Down
>Suede Vests
My Vibe: 1972-1981
>Funk Music
(1956-1964)
True Boomers Generation Jones
Generation Jones Gen X Gen Y

17. > Formative Years: 1972-1981
Work and benefits, circa 1981
> Typewriter Cartridges >Dependent Coverage
> Mail Department >Dawn Of Managed Care
> Touchtone Phones >ERISA
> Post-It Notes >Fee For Service
> Calculators >DRGs
> Women in the workforce >Stock Options
> Rolodexes >ATMs
[ Presented on behalf of MetLife ]
Work, circa 1981
(1956-1964)
True Boomers Generation Jones
Generation Jones Gen X Gen Y

18. > Formative Years: 1972-1981
Work Outlook
> “We got a raw deal!”
> Not counting on job flexibility*
> Willing to work long hours**
> Still hoping to climb the career ladder**
> Solid work ethic**
> As a group…want their share**
[ Presented on behalf of MetLife ]
Work Outlook
*8th Annual MetLife Study of
employee Benefits Trends,
2010
**www.JonathanPontell.com/
aboutgenjones
(1956-1964)
True Boomers Generation Jones
Generation Jones Gen X Gen Y

19. > Formative Years: 1972-1981
Work Solutions
> Recognize Generation Jones
> Career advancement opportunities
> Job security
> Introduction to new technologies
> Charitable-matching
> Group discounts
[ Presented on behalf of MetLife ]
Work Solutions
(1956-1964)
True Boomers Generation Jones
Generation Jones Gen X Gen Y

20. > Formative Years: 1972-1981
Benefits Outlook
> Greater willingness to accept employee-paid benefits*
> Lower rates of benefits satisfaction*
> Greatest opportunity to drive loyalty with benefits*
> Want both web and face-to-face communications**
> Growing appetite for retirement security*
> Employee benefits are a key to retention**
[ Presented on behalf of MetLife ]
*8th Annual MetLife Study
Benefits Outlook
of Employee Benefits
Trends, MetLife, 2010
** Leopold,R. The Benefits
Edge, MetLife, 2009
(1956-1964)
True Boomers Generation Jones
Generation Jones Gen X Gen Y

21. > Formative Years: 1972-1981
Benefits Strategies
> Utilize multiple communications strategies
> Executive options
> Total compensation statements
> Recognize potential for complex family units
> Personal financial coaching and planning
> Employer matching benefits
[ Presented on behalf of MetLife ]
Benefits Strategies
(1956-1964)
True Boomers Generation Jones
Generation Jones Gen X Gen Y

22. > Formative Years: 1972-1981
Health Strategies
> EAP with robust mental health benefits
> Incentives to participate in prevention and wellness
programs
> Substance abuse programs
> Fitness and weight loss
> Onsite medical services
> Rich dental plans
[ Presented on behalf of MetLife ]
•AARP Study: Impact of Economy Health Strategies
on Health Behaviors, Aug. 2009
**Clinical Preventive Taskforce,
CDC
***Us Dept. of Health & Human
services: SAMHSA, Aug 2009
(1956-1964)
True Boomers Generation Jones
Generation Jones Gen X Gen Y

23. > Formative Years: 1972-1981
Wealth Strategies
> “I was closer to retirement at age 40, than 50” *
> Retirement planning fast-tracking**
> Financial advice & guidance
> College savings plans
> Disability and life (supplemental and GVUL)
buy-up options
> Estate planning advice services
> Long term care
[ Presented on behalf of MetLife ]
> Group annuities
Wealth Strategies
*Charles Schwab billboard
**8th Annual MetLife study of
Employee Benefits Trends,
MetLife, 2010
(1956-1964)
True Boomers Generation Jones
Generation Jones Gen X Gen Y

24. >Reagonomics >AIDS >Star Wars Defense
>Desert Storm >Princess Diana >Iran-Contra
>1987 Stock Market >Nelson Mandela >Downfall of Communism
[ Presented on behalf of MetLife ]
>Space Shuttle >Latchkey Kids >Rise of the PC
>Fall of Berlin Wall
Formative years: 1984-1993
>Challenger Disaster
(1956-1964) (1965-1980)
True Boomers Generation Jones GenGen X
X Gen Y

25. >Atari >Break Dancing >Cheers
>Miami Vice >MTV >Sony Walkman
>Diet Coke >Home Alone >Ghostbusters
[ Presented on behalf of MetLife ]
>VCRs >Duran Duran >Just Say No
>Billy Idol
My Signal: 1984-1993
>Max Headroom
(1956-1964) (1965-1980)
True Boomers Generation Jones GenGen X
X Gen Y

26. > Formative Years: 1984-1992
Work and benefits, circa 1993
>Dot-Matrix Printers >401-Ks
>Beepers >Work Life Balance
>Monster Cell Phones >Diversity Sensitivity
>PC Computers >Co-Pays
>Multi-Job Careers >Americans With Disabilities Act
>Cubicles >HMOs and PPOs
>Floppy Disks >Cafeteria Plans
[ Presented on behalf of MetLife ]
Work, circa 1993
(1965-1980)
True Boomers Generation Jones X
GenGen X Gen Y

27. > Formative Years: 1984-1992
Work Outlook
> “Just tell me what’s going to be on the test.”
> Work to live*
> Results are more important than process*
> Technology junkies*
> Work independently*
> Company culture important to loyalty**
> Concerned about career advancement*
[ Presented on behalf of MetLife ]
Work Outlook
*Kovary G. & Buahere A.:The Road to
Performance Success, 2003
**8th Annual MetLife Study of Employee
Benefits Trends, MetLife, 2010
(1965-1980)
True Boomers Generation Jones X
GenGen X Gen Y

28. > Formative Years: 1984-1992
Work Strategies
> Work life balance programs are paramount
> Telecommuting and flexible hours
> Virtual workplace
> Child care arrangements
> Informal communication style
> Career fast-tracking programs
> Pay for performance
[ Presented on behalf of MetLife ]
Work Strategies
(1965-1980)
True Boomers Generation Jones GenGen X
X Gen Y

29. > Formative Years: 1984-1992
Benefits Outlook
> Most satisfied with employee benefits*
> Most engaged in benefits offerings and innovations*
> Most apt to utilize work-life balance programs*
> Most apt to have beneficiary coverage changes
> Often under-insured**
> Want to better understand the value of benefits*
[ Presented on behalf of MetLife ]
Benefits Outlook
*8th Annual MetLife Study of Employee
Benefits Trends, MetLife, 2010
**Three Steps to Closing the
Underinsured Gap: MetLife, 2010
(1965-1980)
True Boomers Generation Jones X
GenGen X Gen Y

30. > Formative Years: 1984-1992
Benefits Strategies
> Online management of benefits (evergreen)
> Protection education and tools
> Voluntary benefits:
– Life and disability buy ups and options
– Auto and home insurance
– Legal benefits and estate planning
– Pet insurance
[ Presented on behalf of MetLife ]
Benefits Strategies
(1965-1980)
True Boomers Generation Jones GenGen X
X Gen Y

31. > Formative Years: 1984-1992
Health Strategies
> Full dependent coverage
> Onsite weight loss and fitness programs.
> Maternity benefits with flexibility
> Innovative EAP programs
> Dental plan with family options
> Special needs programs
> Wellness & fitness programs
[ Presented on behalf of MetLife ]
Health Strategies
(1965-1980)
True Boomers Generation Jones GenGen X
X Gen Y

32. > Formative Years: 1984-1992
Wealth Strategies
> Guidance on the right amount of coverage
> Disability coverage and buy-up options
> Life insurance flexibility (Term & Supplemental)
> Retirement advice and planning programs
> College savings plan
> Roth IRA
[ Presented on behalf of MetLife ]
Wealth Strategies
(1965-1980)
True Boomers Generation Jones GenGen X
X Gen Y

33. >Dot Com Boom >Iraq War >Dot Com Bust
>War on Terror >Hurricane Katrina >Social Media
>Y2K >Cultural Diversity >Stock Market Rally
[ Presented on behalf of MetLife ]
>The Web >Gay Marriage >Reality Television
>Anthrax
Formative years: 1998-2007
>Columbine
(1981-1994)
True Boomers Generation Jones Gen X GenGen Y
Y

34. >The Simpsons >PlayStation >Red Bull
>Titanic >Justin Timberlake >Snapple
>MySpace >ITunes >Eminem
[ Presented on behalf of MetLife ]
>Black-Eyed Peas >Friends >X-Files
>Survivor
My Link: 1998-2007
>X-Box
(1981-1994)
True Boomers Generation Jones Gen X GenGen Y
Y

35. > Formative Years: 1998-2007
Work and benefits, circa 2007
>Virtual Office >Total Rewards
>Outsourcing >Double Digit HC Inflation
>Cell Phones >Consumer Driven Plans
>24/7 >Wellness
>Downsizing >HIPPA
>Blackberries >Voluntary Benefits
[ Presented on behalf of MetLife ]
Work, circa 2007
(1981-1994)
True Boomers Generation Jones Gen X GenGen Y
Y

36. > Formative Years: 1998-2007
Work Outlook
> “No worries.”
> Accustomed to being the center of attention*
> More trusting of leadership*
> Keen on winning*
> So beyond email !*
> Work in swarms, leave at 5pm*
> Eager to learn*
[ Presented on behalf of MetLife ]
Work Outlook
*Smith S., Talent Market
Series, Deloitte & Touche, 2007
(1981-1994)
True Boomers Generation Jones Gen X GenGen Y
Y

37. > Formative Years: 1998-2007
Work Strategies
> Instant messaging, texting, social media
> Recognition and acknowledgement programs
> Mentoring programs
> Work group flexibility
> Work-life flexibility
> Virtual work
[ Presented on behalf of MetLife ]
Work Strategies
(1981-1994)
True Boomers Generation Jones Gen X GenGen Y
Y

38. > Formative Years: 1998-2007
Benefits Outlook
> Getting smarter about benefits, faster *
> More reliant on parental advice *
> Value benefits that reflect the diverse needs of the workforce *
> Most comfortable with web-based delivery *
> Benefits are not a reason to stay with a company**
> Value lifestyle benefits **
[ Presented on behalf of MetLife ]
Benefits Outlook
*Leopold R. The Benefits Edge, MetLife,
2009
**8th Annual MetLife Study of Employee
Benefits Trends, MetLife, 2010
(1981-1994)
True Boomers Generation Jones Gen X GenGen Y
Y

39. > Formative Years: 1998-2007
Benefits Strategies
> Push the envelope on web-based benefits delivery
> Incorporate social media strategies
> Benefits orientation sessions- parents invited
> Volunteering and charitable contribution matching
> Legal benefits
> Maximize choice and options
[ Presented on behalf of MetLife ]
Benefits Strategies
(1981-1994)
True Boomers Generation Jones Gen X GenGen Y
Y

40. > Formative Years: 1998-2007
Health Strategies
> Intrigued by use of technology in health and wellness*
> Less likely to have a personal physician*
> Highest rates of accidents (MVA, home, sports)**
> Access to on-site or off-side walk-in clinics
> Fitness club memberships
> Dental coverage
> Nutritious options in vending machines & cafeteria
[ Presented on behalf of MetLife ]
> Online pharmacy
Health Strategies
*Generation Y:2008 Survey of Health
Care Consumers, Deloitte & Touche
**www.valueoptions.com/generation Y
(1981-1994)
True Boomers Generation Jones Gen X GenGen Y
Y

41. > Formative Years: 1998-2007
Wealth Strategies
> Affordable auto & renters insurance
> Auto-enrollment in 401(k) plans
> Savings plans and banking services*
> Basic Term Life insurance with buy-up options
> Disability coverage with buy-op options
> Money management education programs
> Financial planning forecasting tools
[ Presented on behalf of MetLife ]
Wealth Strategies
(1981-1994)
True Boomers Generation Jones Gen X GenGen Y
Y

42. Generational Benefits Strategies
> Broaden your benefits portfolio
> Introduce flexibility to your offerings
> Not every benefit will appeal to everyone
> Focus on the value propositions for each generation
> Utilize multiple communications platforms
> Focus on building loyalty and engagement
[ Presented on behalf of MetLife ]
> True Boomers > Generation Jones > Gen X > Gen Y

43. Potential Next steps
> Think about the generational make up of your workforce
> Does your current benefits program satisfy the different needs of each
generation?
> Consider how you might recalibrate your benefits offerings based on
today’s insights?
> Remember - Generational differences will only get more important with
time!
[ Presented on behalf of MetLife ]
> True Boomers > Generation Jones > Gen X > Gen Y